Brand Architecture for small, medium and micro enterprises and entrepreneurs.Plan, design, review and project manage high-performance tune-ups in readiness for future growth. Managing customer perception, brand reputation and growing brand equity.www.brandcentral.co.za

I manage this Joint Industry Council on behalf of the leading South African publishers, to produce relevant, accurate, insightful research data and demonstrate the value of readers, to inform media decision making, and improve advertising ROI.Spearheaded the rebrand of the PRC to reflect the changing landscape of the publishing industry as readers move from paper to online.I manage daily operations, monthly financials, quarterly board updates and annual budgets as well asPR, communications, marketing, social media and digital assets. I manage and host events, launches, roadshows and webinars to present the bi-annual Publisher Audience Measurement Survey (PAMS) and the annual FUSION research studies.I foster relationships with members, industry bodies, policymakers and stakeholders.I initiate and participate in cross-industry collaboration, and credibly present compelling arguments for the power of the written word in today's lightning-speed acceleration of digital media.

Committed to digital innovation, IAB SA is a member organisation dedicated to empowering the media & marketing Industry to thrive in a digital economy by sharing smart, actionable and motivating insights to make better digital decisions.As the founding CEO, on behalf of the members; advertising agency, ad tech, publisher and marketing sectors, I managed:Overseeing voluntary councils and initiatives from concept to completion; each with a dedicated discipline in digital; Agency, Brand, Marketing, Measurement, Media Innovation, Publishing, Regulatory Affairs, Research and Transformation & Education. Conceptualised, planned, secured and managed Africa's premier digital event, the multi-million Rand, annual IAB Digital Summit, followed by the Bookmark Awards (SA's Digital Oscars) annually in 2015/16/17/18, attracting up to 800 guests per event. Secured and serviced sponsorship partners from the media sector. Sourced, managed and outsourced the best teams to provide seamlessly professional event management. Produced the annual Internet advertising revenue report with PwC, to compare the size and growth trajectory of Internet revenues to other media. Recognised world-wide, this comprehensive measure of online and mobile advertising gives the SA media, advertising and marketing industry an accurate view of online spend.Conceptualised, edited and approved brand, marketing, advertising, social media strategies, campaigns & member communications.Managed the fiscal budget, industry, liaison with other trade bodies and organisations, membership and partner acquisition.Government liaison and lobbying for universal internet access to be declared a basic human right. Placed 3rd in Memeburn's Digital All Stars; most influential women in SA digital - 2016.Keynote speaker at digital industry events.

Conceptualised and co-founded the launch of Business Ireland South Africa (BISA), including brand, mission, vision and objectives. PR & Marketing for BISA, Cape Town chapter. Assisted with the launch of BISA JNB. BISA is the representative association for Southern African businesses with an interest in Ireland and Irish businesses with an interest in SA. The association's objectives are to strengthen commercial relationships between Ireland and Southern Africa and to promote the interests of its members. Membership is open to both Irish and Non-Irish business people with an interest and or an involvement in Ireland and Southern Africa.

Brand Development for SMME's * Online and Offline; Marketing * PR * Communications * Reputation & Perception Management * Sponsorships * Sales* Brand Endorsement / Champions / AmbassadorsConceptualise, edit and manage brand, marketing and advertising campaigns and communications, conveying consistent brand values throughoutCreate, implement and monitor online marketing strategies (SEO, PPC & Conversion) incl. Google AdWords and Facebook advertising Evaluate, confirm and implement media opportunities (traditional and digital)Source costs, content creation and relationship/supplier management of paid-for media partnerships.Identify and pursue valuable media opportunitiesWrite media releases, advertorials, website and social media copyResearch and develop tactical PR opportunitiesInteract & liaise with current and prospective customers & service providers (client media, PR, marketing & sales staff)Conceptualise & manage launch/product eventsHost and lead status meetings and brainstorms with executive teamsAnalyse & report in-depth on client industry and competitive activity Customer relationships, word of mouth, internal marketing & brand/reputation managementWebsite content management (incl. SEO)Identify and manage brand ambassador / influencer opportunities and relationshipsDevelop excellent media pitching skills and strong relationships with top tier media Database management & communications (newsletters & promotional mailers, viral campaigns & social networking) Develop brand plans/calendars, communication goals and strategies (often on shoestring budgets)Create briefing documents for designers for branded content Develop and manage databases and mailing lists (MailChimp, GraphicMail, Everlytic)

Marketing, Communications, Social Media & Business Development for the group of five hotels, two restaurants and four travel companies including the online launch, branding and marketing of www.amazingholidays.co.za

Online advertising sales at senior levelCreate and present 'demystifying digital media' Manage campaign manager for IOL online advertisingIntroduce Search Engine Optimisation and Pay Per Click to market Conceptualise & present rich media advertising opportunities.All of the above to top advertising agencies (creative and media planning) and directly to SA brands in Johannesburg, Cape Town and DurbanAssist in the creation of landing pages, SEO & PPC copy for direct clientsIntegrated Online Marketing Strategies

Recruit, manage and train Cape Town sales people for the Cape Town office / client base.Present and sell cross product opportunities (print and digital) Create, implement & sell sponsorship agreements / opportunities Overall Cape Town office administration (including Media 24 reporting)Weekly teleconference with publishing team and Ad DirectorsVoucher copy managementWeekly status reports & quarterly board reportsIntroduce UCM Digital to Cape Town advertisersSenior representation in Cape Town for each brandBrand Management & ActivationCoordinate & host trade & consumer eventsEditorial liaison for websites for each of the brands

Manage Marketing Assistant, Information Centre Officers and external service providersManage annual Marketing budgetConceptualise and manage events (& coordinators) in the central cityEvaluate sponsorship proposals submitted to the CCID; suitability, feasibility and value extractedInteract with retailers in the city in order to promote retail trade in townCreate & implement festive season advertising campaignAnalyse & use retail research to devise central city retail strategyManage CCID content / Leisure section on the websiteInteract and liaise closely with all organisations involved in marketing the central cityLiaise & communicate with various City of Cape Town department heads & Mayor’s office.Research & interact with global CIDs & Business Improvement Districts to share best practice Conceptualise, edit and publish publications produced to promote the central city

 Pioneering; introducing first glossy Property magazine to market Meeting monthly advertising sales targets.  Management of monthly and annual sales targets Assisting Marketing Director with (mentoring, training in sales & marketing activities) Cape Town team Research, implement & manage marketing & distribution opportunities for the brand  Assist in Establishing the JHB branch of Media Nova.  Develop and maintain a brand new/unique data base to become a valuable company asset Overall administration of the magazine; flat plan meetings, page planning, proofing, input book plan. Ensuring that advertising, editorial, promotional and marketing materials are received by specified deadlines Report to Managing & Marketing Directors. Monthly sales management reports Arrange and manage brand activation at national road shows & exhibitions Conceptualising and presenting comprehensive media solutions /strategic plans for new Property advertising Establishing and maintaining relationships with advertising agencies and Property industry clients in capacity of National Advertising Manager then Ad Director 60% Agency 40% direct

Responsible for meeting overall national FHM advertising sales targets. Fiscal year 2002/03 revenue up 33%. 2003/2004 up 36%Management of monthly and annual sales targets (volume plus actual yield). Establishing and maintaining approved discount structuresAssigned, monitored and coordinated work (and training in all FHM ad sales activities) of 3 salespeople in Johannesburg office and 1 in Cape Town. Performance evaluation, disciplinary reports and proceduresMarketing communication plans, creative solutions and media schedules for direct clients Overall administration function of FHM Ad Sales including flat plan meetings, page planning, accurate reporting on all ad sales, inserts, promotions including rates and special position detailReport to Publisher and Associate Publisher, submit required information; comprehensive ad sales reports, accurate competitor analyses and market intelligence, detailed advertising expense budget recon (actual vs. budget) monthly and annually.Monthly management reports and quarterly Board reports detailing both forecasts and resultsYear end sales review & forecastsPresented the brand to the media at national trade roadshows twice annuallyPitched and presented comprehensive advertising and sponsorship proposals to the media departments of top Advertising Agencies.Represented the brand at media events nationwideEstablished and maintained high level relationships with agencies and clients nationally (and internationally) in the capacity of Advertising Director80% Agency 20% Direct clients

Pioneering; introducing first SA men’s lifestyle magazine to SA marketManaging Johannesburg office – 2 sales peopleCorrespondence between satellite office in Johannesburg and head office in Cape TownEstablishing brand new client baseSetting up software databaseLiaising with and implementing marketing and promotionsAdvertising budgets and forecastsCompiling weekly reports and interim forecasts for International PartnersPresenting concept of GQ to Ad Agencies and international brands prior to launch Introducing motivation for a men’s magazine in budgets and schedulesPersonally wrote highest % launch edition revenue of R1.5 millionProactively designed and presented positioning statement to the industry during influx of male interest magazinesOwn administration: proposals, presentationsPage plan and pagination of advertisingAttending product launches / promotional functions on behalf of GQ EditorialPersonal selling to top Ad Agencies and global brands 70% Agencies 30% Direct Clients

Leading Salesperson on Directory selling (2 of which were new publications) – to various building industry professionals; Architects, Interior Designers, QS’ Consulting Engineers, Property DevelopersPromoted in 1995 to head up advertising sales on the new magazine – SA Interior Design (SA’s first glossy trade décor and design magazine)Market research on readership prior to launchSourcing new clients and cold callingDeveloped database for a new titleAppointment setting and after-sales serviceCompilation of advertising materialCo-ordination and styling photo shootsCreation and presentation of marketing concepts and media schedules for direct clients Liaising with editors, contributors, repro and print housesCopy writing, proofing, pagination and indexing across all titlesResponsible for relevant nationwide exhibitions; set up and sales 90% Direct Clients 10% Agencies