Josephine Lien Email & Phone Number

Rancho Cucamonga, California, United States

• Led the strategy and execution of email/SMS campaigns, helping improve the long-term engagement, revenue, and retention for the student and donor audiences• Developed and created all content for the Bold Bulletin, a weekly student newsletter rounding up the latest scholarship opportunities, student news, and inspiring scholarship winner stories that averaged a 51.5% open rate and 2.3% click rate• Designed new headers for partner email campaign templates that improved the average conversion rate by 18%• Launched 15+ new email flows by working closely with engineering team to integrate the data and event triggers needed for highly customized, event-driven segmentation and communication

Irvine, California, United States

• Created new email flows (replenishment, post-purchase upsell, winback, browse abandonment), which drove significant additional revenue, improved customer loyalty, and built brand equity• Planned quarterly email campaign calendar, balancing both promotional and educationalcontent to provide a valuable experience to subscribers• Improved email list health by reducing bounce/unsubscribe rates and executing sunset flow• Built out email campaigns in Klaviyo, ensuring accuracy and optimization on all devices• Strategized and implemented A/B tests to optimize campaign and flow performance• Analyzed campaign performance and reported on sales revenue

Pico Rivera, California, United States

• Planned content calendar and managed writers in creating 110+ engaging content pieces for company blog• Proofread and edited written content across all company assets, including marketing materials, eCommerce website, blog, and social media platforms• Developed and maintained a unified brand voice across all written content• Wrote copy for eCommerce, social media, and affiliate platforms; paid social ads (Facebook, Instagram, and Pinterest); blog posts; press releases; and email marketing campaigns• Implemented SEO strategies to increase website traffic, brand visibility, and sales• Collaborated with email marketing agency to strategize and execute high-converting email and SMS campaigns, which increased email-attributed revenue by over $1M in one year

Arcadia, Ca

• Produced copy for email newsletters, promotional presentations, advertisements, press releases, marketing material, and speeches for CEO and high-profile clients• Created content for social media platforms (Facebook, Twitter, Instagram) and executed social media strategies, which increased average engagement by 430% since start date• Collaborated with top beauty PR agency to garner press awareness and editorial placements, resulting in increased brand recognition, follower growth, and sales• Edited photos; produced and edited videos; and designed graphics for marketing presentations, advertisements, sales collateral, and social media platforms• Assisted Director of Sales and Marketing in the development of sales programs for various international accounts, including Lane Crawford (Hong Kong), T Galleria, and Fairmont Orchid

Riverside, Ca

• Proofread and edited staff writers' articles for publication• Contributed articles on a biweekly basis• Promoted content through the organization’s social media accounts• Brainstormed and discussed potential article ideas and fundraising opportunities during staff meetings

Riverside, Ca

• Led a service team in maintaining efficiency of operation and achieving facility goals• Trained employees at cash registers and several food stations• Attended biweekly leadership meetings for training on policy, procedures, and safety• Promoted for leadership skills and extensive knowledge of all stations

San Gabriel, Ca

• Photographed range of products• Edited and retouched images for e-commerce• Input product details and uploaded images to company website

Riverside, Ca

• Contributed articles to Arts & Entertainment, Opinion, and News sections• Pitched article ideas to editors