Providing design, industry knowledge and expertise for clients including a Chinese Manufacturer and Manchester based supplier.• Introduced detailed research (competitive benchmarking, trend reports) to guide design decisions focused on user needs • Designing and producing technical CADs and range sheets for garment manufacturers, leading to greater efficiency and faster sample turnaround, reducing the average sample lead time by 33%• Sourcing and developing innovative products within budget, growing the George outerwear account by 300% in 3 months• Producing and presenting market intelligence reports to clients and senior business partners, recommending new activity leading to more informed decision-making and better market insights• Strengthening client relationships, resulting in increased business opportunities and orders• Streamlining the design process to prioritise high-margin products, boosting sales and profit Key AchievementsStreamlined design processes for a client competing for business with UK supermarkets, improving sample quality, boosting business-to-business sales, and improving the hit rate (quantity of samples produced to finalised orders) from 5% to 40%.

Leading the design and technologist team for a small start-up brand that produces luxury slow fashion pieces.• Introduced user-focused research and customer analysis to understand Boda's customers and their motivations• Interviewing customers at in-person pop-up events. Championing their requirements, whilst balancing these with business needs• Created seasonal storyboards and designed product ranges to drive sales and boost brand recognition• Presented design concepts and ranges to the Board, advocating for their business value• Analysed Shopify data on best/worst sellers to inform future product designs• Introduced quality assurance and testing of prototypes and fabrics, reducing customer complaints and improving product Trustpilot ratings from 4.5 to 4.7 stars in 3 months• Launched a new product line to maximise the number of products per transaction and increased sales by 7%• Developed and strengthened vendor relationships, negotiating prices and ensuring high sample standards were met. Reducing the number of samples required and annual costs by 10%• Streamlining internal processes and production, implementing and following a critical path to ensure timely product launchesKey AchievementsImproving fit and wearability on the best-selling Kay Michaels jacket, reducing returns rate from 15% to 11%. Established a culture of continuous improvement and iterative design by setting regular meetings to run through sales data and implementing design meetings that encouraged open and positive communication, collaboration and feedback.

• Managed four customer accounts across three product areas, coordinating with teams in three countries to prioritise and ensure high-quality outputs despite conflicting lead timesKey AchievementBuilding a new customer account from initial introductions to the second biggest account in the formalwear department. Exceeding sales targets and taking it to over £6 million in sales after just two years.