Josephine Tsai Email & Phone Number

San Francisco Bay Area

Play a key role in owning strategic lifecycle marketing initiatives to drive demand, convert prospects to Earnest products, and increase existing customer engagement and loyalty. Provide senior leadership and stakeholders with campaign performance insights, data-driven recommendations for future campaign optimization, and strategic roadmaps to increase the.

San Francisco Bay Area

-Own end-to-end campaign development and execution of key Lifecycle Marketing initiatives-Manage project timelines and maintaining expectations with priorities that shift frequently-Report on campaign performance using KPIs -Recommend and execute A/B and multivariate testing based on data analyses-Develop personalized and conditional content using.

San Francisco Bay Area

• Play a strategic role in owning the development of the customer journey, defining landmarks along the way and executing programs that drive deeper engagement with Earnest prospects and clients, increasing retention and.
• Ideate, build, and manage triggered and promotional lifecycle marketing campaigns (targeting, timing, channels, etc.) using ESPs such as Braze and Salesforce Marketing Cloud to drive deeper customer engagement
• Pull data from lifecycle marketing platform Braze and other data analytics sources such as Google Analytics, Looker, and Amplitude to develop data-driven recommendations for future optimization
• A/B and multivariate testing recommendations based on data analyses to optimize campaign quality

San Francisco Bay Area

• Lead creation of new scheduled campaigns, trigger/automated marketing campaigns, and multi-touch or drip campaigns that enhance the customer journey on Salesforce Marketing Cloud
• Work collaboratively within the team and Program Management Office (PMO) to launch new initiatives and enhance delivery of communications into market
• Propose and champion A/B testing for creative, messaging, and/or audience
• Manage campaign development, deployment, and projects with internal teams and external partners (agencies and vendors)

San Francisco Bay Area

• Completed end to end design and implementation of multi-email campaigns that address business needs (CX or conversion) and completely analysis of performance using Marketo and Salesforce to over 500,000 customers
• Optimized company brand portal to improve user experience and promote internal self-service by spearheading brand review and management of new asset creation using Frontify, Figma, and Adobe Illustrator
• Project managed the implementation of the PowerThrough campaign across internal organizations through ongoing internal communication updates to ensure content is consistent with brand presentation and voice

San Francisco Bay Area

• Manage a brand messaging and creative prototyping project for client through audits, interviews, and workshops
• Coordinate brand and culture projects such as events, strategy and positioning, and campaign launches by managing creative and strategic teams as well as ensuring deliverables are completed in a timely manner
• Identify resourcing needs as well as budget and scheduling barriers to ensure profitable project execution

Greater San Diego Area

• Draft and schedule search engine optimized content on social media platforms such as Instagram, Facebook, Twitter, and LinkedIn
• Analyze customer behavior on the Sourcify website and create marketing strategies according to trends using Hotjar
• Create content for Sourcify's eCommerce blog in order to spotlight small businesses and help out other eCommerce brands
• Manage communication between partners regarding co-marketing through content sharing on blogs, podcasts, and webinars