- Product Management: Collaborated closely with multiple stakeholders including programme managers, business owners, and design agencies to gather requirements and develop features on web and mobile for verticals such as CapitaStar, CapitaStar@Work & eCapitaVoucher.- User Interaction & Experience: Created wireframes and high-fidelity mockups for presentation to stakeholders, applying systems-thinking to products and information architecture at enterprise-level. Maintained design system documentation. Planned usability tests and recruited participants for end-user interviews.- Collaborated with IT vendors to design generative-AI chatbot solutions for commercial real estate management, enhancing operational efficiency and customer support.- Conceptualised omni-channel marketing strategies & produce assets that reach more than 1.7 million users on the loyalty rewards programme, ensuring optimisation across mobile app, web, and in-mall spaces.

- Planned and co-ordinated book launches and tours, author appearances, and workshops to promote titles and drive sales. - Developed marketing strategy for frontlist and backlist titles, and built partnerships with brands and industry partners such as Singapore Writers Festival and Asian Festival of Children’s Content. Produced press release kits and promotional materials to grow brand reach, and handle enquiries relating to the brand.- Managed production of microsite and digital media content to accompany print books- Developed e-commerce business operations from scratch and planned logistics and fulfilment processes. Worked with programmers and UX designers to develop webpages.- Recognition: Featured in local media The Straits Times for the work we did in comics publishing: The Rise of Women in Local Comics

- Plan, develop and deliver marketing strategies and campaigns to maximise brand exposure. Manage agencies, production houses, and printing vendors to produce marketing assets for B2B and B2C audiences. - Manage social media pages for Mizuno (Global) and Mizuno Ekiden (Singapore), which was awarded Silver in “Best Event - Sports” category at Marketing Events Awards 2016. - Plan and execute SEO / SEM, email marketing, and display advertising campaigns. - Use Google Analytics and other measurement tools to provide reports on metrics. Identify trends and formulate strategies to increase engagement and impressions on digital channels. Liaise with athletes and influencers to improve brand awareness. - Liaise with distributors in the Asia Pacific region and oversee Mizuno’s digital presence in the region and ensure that content is consistent.

-Planned and edited written content for contract publications. Co-ordinated with designers and vendors to lay out copy and images for print. Researched and developed project pitches. -Liaised with clients including CapitaLand Commercial Trust, National Parks Board, Beam Suntory, and Prime Minister’s Office Singapore. -Managed authors and other creative agencies to produce deliverables such as books, photographs, videos, and electronic mailers. Ensure projects adhere to schedule.

- Wrote and produced website content and blog articles on travel destinations, bespoke itineraries, and luxury hotel properties.

- Analysed social media strategies for crisis communications and local and global current affairs and presented findings to senior management. - Researched on search analytics, big data and their possible applications in the government.

- Evaluated and recommended new manuscripts for publishing. Proofread, edited and updated manuscripts, including ieat ishoot ipost by Dr. Leslie Tay.