Strategist, advisor, and leadership coach helping mission-driven leaders do their best work. I collaborate directly with leaders in progressive businesses and nonprofits, often with a team of trusted associates. Core services:Mission-Driven Marketing • Brand positioning • Name & message • Market researchSocial Impact • Impact strategy • Audience research • Content developmentLeadership Development • Leadership coaching • Professional development • Team retreats

Teaching Brand Strategy PSDS 3103.

Teaching brand strategy workshops for the Sustainable Innovation MBA program.

NationSwell is a B Corporation working to connect the nation’s leading problem solvers and accelerate their solutions. It does this via an ecosystem of three platforms: • NationSwell Council — a membership community that connects influential, service-minded leaders who are working on solutions to national challenges; • NationSwell Studio — a campaign studio that partners with organizations to accelerate ideas, solutions and narratives; • NationSwell Publishing — a content platform that tells unexpected stories about the innovators working to move our country forward.Served as strategic advisor to the executive team.

Served as Managing Director, leading a 10-person studio that designs and produces integrated campaigns with brands including AARP, Chan Zuckerberg Initiative, Samsung, and Toyota.

I led BBMG, a brand and social innovation studio dedicated to creating value for organizations and for humanity at large. Founded in 2003, it's an independent, mission-driven business and one of the first B Corps in the world. Client partners included: • Leading nonprofits: ASPCA, Acumen, Giffords, New York Public Radio, Planned Parenthood, Rainforest Alliance • Foundations: The Kresge Foundation, The Robert Wood Johnson Foundation • Global corporations: Johnson & Johnson, L’Oreal, PepsiCo, Target • Mission-driven brands: Prana, Cengage

Purpose is a campaign incubator and social impact consultancy working to solve societal problems with mass participation. It's a public benefit company and B Corp certified. I led project teams to design, launch, and scale social movement brands. Managed campaigners, designers, developers, and political analysts, all working together to build public participation on progressive issues.Projects included:• Launch strategy and brand creation for Everytown for Gun Safety• Campaign strategy and digital relaunch of Athlete Ally, a nonprofit focused on LGBT equality in sports• Design and launch of Peers, a campaign for the sharing economy with support from Airbnb• Social impact strategy with for-profit organizations including Ben & Jerry's, Unilever, IPG

?What If! is a global consultancy working to help businesses invent and be more inventive. (Now part of Accenture.)Oversaw innovation initiatives to develop better products, build better teams, generate better insights, and grow better brands. Delivered projects in China, Singapore, Vietnam, Malaysia, Mongolia, Italy, and Brazil.Projects Included:• Product development: Pernod Ricard, Abbott Nutrition, Crowne Plaza• Brand positioning: HP• Insight generation: Levi Strauss & Co.• Organizational transformation: Pernod Ricard

Led innovation initiatives to develop better products, build better teams, generate better insights, and grow better brands. Delivered projects in the US, Mexico, Russia, Brazil, Japan, France, and Canada.Projects Included:• Product development: Nestlé, Johnson’s Baby, Ford, Grey Goose, Hershey's, Virgin Unite• Brand positioning: PayPal, Unilever, Abbott• Retail experience design: Banana Republic, Dockers, Pfizer• Insight generation: Levi Strauss & Co., The Coca-Cola Company, Giant Eagle • Organizational transformation: Abbott

Delivered innovation projects in the UK, US, France, Spain, Italy, and Poland.Projects Included:• Product development: PepsiCo, Scottish & Newcastle, Diageo, The Pampered Chef, T-Mobile• Brand positioning: Classic FM, People Tree, Superdrug• Insight generation: RSA and Royal Bank of Scotland

Managed the Garnier Ambre Solaire (sun care) & Garnier Body (skincare) brands. Responsible for £35MM business portfolio with TV, print, and outdoor media campaigns. Developed and launched multiple new products, growing retail sales at double the category rate.

Recruited interns and grads into software development and marketing roles.