Joseph Janus Email & Phone Number

WeSC is a Publicly Traded Swedish “streetwear” clothing brand with $75M in annual revenues and 35 employees.• Revitalized and repositioned brand as a premium streetwear label in 27 countries across Europe, Asia, and the Americas, growing annual revenue by 500%+ to $75M, expanding gross margin from 25% to 55%, and achieving a 2,000% growth in stock price by enhancing design and production, expanding distribution channels, and transforming marketing strategies • Spearheaded a company-wide operational redesign to consolidate teams into one office to optimize efficiency and streamline processes, achieving a 25% reduction in headcount and a 30% increase in gross margin• Developed innovative distribution strategies and cultivated partnerships with retailers, including Nordstrom, Bloomingdales, and Macy’s; further expanded market reach by designing and implementing off-price strategies and distribution collaborations with TJ Maxx, Burlington, Ross, and Costco, all resulting in a 500% sales increase• Enhanced efficiencies of brand marketing, reducing spending by 50% and customer acquisition costs (CAC) by 67% while growing return on ad spend (ROAS) by 547%, ad volume by 470%, and social media followers by 143%• Oversaw all parts of product lifecycle, including development, design, and merchandising; identified seasonal trends and set creative direction for each collection, resulting in season-over-season sales growth of 20%+• Led the full reconstruction of the e-commerce website to redefine the shopping experience, resulting in a 300% growth in e-commerce business and an 80% conversion rate • Initiated the “WeSC Cares” program, which introduced new T-shirt collections each season with profits directed to charitable organizations

• Spearheaded the brand’s North American launch, growing business from $0 to $30M over five years through strategic product merchandising tailored to the North American market and consumer, securing key accounts that included Macy’s, Nordstrom, PacSun, and Foot Locker• Built the company infrastructure, processes, procedures, and teams, developed a comprehensive go-to-market strategy that encompassed product management, marketing, distribution, and execution, and assumed full P&L responsibility, setting the foundation for North American success• Established groundbreaking collaborations with the Andy Warhol Foundation, RetroSuperFuture, and Adidas, along with artists such as RZA, Skrillex, and Swedish House Mafia, to create co-branded merchandise and marketing campaigns, resulting in a $10M revenue increase and heightened brand engagement• Led the implementation of a digital-first marketing strategy; created and launched a new app, curated an engaging digital magazine, and developed viral videos across multiple social media platforms, resulting in brand awareness with Gen Z and Gen Y consumers, a combined annual online view count of 100M+, and an 85% ROI• Improved brand identity by creating a single logo and brand icon and sponsoring events geared toward streetwear and active sports

Bodhi Handbags & Tech Accessories was a startup producing luxury handbags, travel bags, and tech accessories with $100M in annual revenues and 25 employees.• Led launch, direction, and creative vision of a luxury handbag startup within Eastsport, building and leading a high-performing design team to revolutionize the segment with a contemporary, consumer-centric approach • Created a holistic GTM strategy, developed a robust distribution plan, executed dynamic marketing and advertising campaigns, and established distribution partnerships with retailers, including Dillard’s, Saks Fifth Avenue, and Apple, propelling annual revenue to $100M and maintaining a 60% profit margin over four years• Conceived and launched BODHI TECH, a line of high-end leather accessories for phones, tablets, and laptops, after recognizing the demand for premium tech accessories; products became the first leather cases and bags sold at Apple stores, resulting in an additional $50M in sales

New York, New York, Us

Recruited by Calvin Klein himself to reinvent his brand for a new generation and create iconic marketing and advertising campaigns.• Developed groundbreaking online and in-store advertising and marketing campaigns, resulting in a combined revenue growth across all categories of 40% to $1.5B+• Overhauled the Calvin Klein Jeans & Underwear categories, transforming everything from packaging and labeling to advertising; introduced an innovative advertising approach utilizing celebrities, which ultimately reshaped the use of celebrity endorsements in advertising and resulted in an 80% surge in sales• Pioneered CK’s inaugural web and social media presence by conceiving and launching a web series for Calvin Klein Jeans and CK ONE and developing a social media collaboration with MTV to incorporate CK images into videos and website links, setting a new standard for brand engagement and digital marketing• Oversaw and executed strategies for eight global licenses of CK products, serving as corporate liaison for each• Negotiated all celebrity collaborations for photo and video shoots and liaised with management teams, cultivating strong and effective partnerships

Grew sales from $36M to $186M in two years. Recognized by Brandweek as “Top Marketer of the Year” and a “Brand Builder”, and as one of Advertising Age’s Top 100 Marketers.