Joseph Janus Email and Phone Number
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I’m a creative, strategic, and analytical CEO and CMO with extensive experience building global brands, expanding business into new markets, streamlining operational processes, and developing best-in-class teams to drive revenue growth and success.As a marketing leader, I am skilled in developing strategic and successful campaigns that attract new audiences, increase brand awareness, and retain long-term customers. I’ve established effective partnerships with retailers, developed exciting collaborations to co-brand merchandise, and created new product lines based on consumer trends. One of my proudest moments was being recruited by Calvin Klein himself to reinvent his brand for a new generation of consumers. I developed innovative and comprehensive marketing plans that are still in use by the company today and influenced other organizations’ marketing strategies.As an operational leader, I have successfully built the infrastructure, processes, procedures, and teams that have grown business exponentially. I am skilled at restructuring operations, optimizing efficiencies, establishing vision and direction, and creating effective GTM strategies. As the Global CEO with WeSC, I led a full operational restructuring that consolidated teams into one central location, ultimately streamlining processes and communication and improving efficiencies across all departments while achieving a 25% reduction in headcount and a 30% increase in gross margin.Throughout my career, I have realized a passion for launching new brands, turning around underperforming organizations, driving top-line growth and profitability, forging key partnerships and alliances, leveraging digital media to reach audiences, and identifying new market opportunities. If you’d like to know more about me or my professional story, let’s connect! Key Strengths: Global Brand Development | Business Development | Operations Management | New Market Entry | Team Development | Partnership Development | Change Management | Stakeholder Management | Strategic Planning | Project Leadership | Team Building | Ethical Leadership | Risk Management | Corporate Governance | Revenue Growth | Sales & Marketing Alignment | Distribution Channels | Global Business Perspective | Brand Management | Market Research | Customer Engagement | Creative Direction | Product Development | Integrated Marketing | Consumer Products | Public Relations | Content Strategy | Customer Acquisition | Digital Marketing | Social Media Strategy | Trend Forecasting
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Global Chief Executive Officer & Chief Marketing OfficerWesc Jan 2017 - PresentWeSC is a Publicly Traded Swedish “streetwear” clothing brand with $75M in annual revenues and 35 employees.• Revitalized and repositioned brand as a premium streetwear label in 27 countries across Europe, Asia, and the Americas, growing annual revenue by 500%+ to $75M, expanding gross margin from 25% to 55%, and achieving a 2,000% growth in stock price by enhancing design and production, expanding distribution channels, and transforming marketing strategies • Spearheaded a company-wide operational redesign to consolidate teams into one office to optimize efficiency and streamline processes, achieving a 25% reduction in headcount and a 30% increase in gross margin• Developed innovative distribution strategies and cultivated partnerships with retailers, including Nordstrom, Bloomingdales, and Macy’s; further expanded market reach by designing and implementing off-price strategies and distribution collaborations with TJ Maxx, Burlington, Ross, and Costco, all resulting in a 500% sales increase• Enhanced efficiencies of brand marketing, reducing spending by 50% and customer acquisition costs (CAC) by 67% while growing return on ad spend (ROAS) by 547%, ad volume by 470%, and social media followers by 143%• Oversaw all parts of product lifecycle, including development, design, and merchandising; identified seasonal trends and set creative direction for each collection, resulting in season-over-season sales growth of 20%+• Led the full reconstruction of the e-commerce website to redefine the shopping experience, resulting in a 300% growth in e-commerce business and an 80% conversion rate • Initiated the “WeSC Cares” program, which introduced new T-shirt collections each season with profits directed to charitable organizations -
Chief Executive Officer – The AmericasWesc Oct 2011 - Dec 2016• Spearheaded the brand’s North American launch, growing business from $0 to $30M over five years through strategic product merchandising tailored to the North American market and consumer, securing key accounts that included Macy’s, Nordstrom, PacSun, and Foot Locker• Built the company infrastructure, processes, procedures, and teams, developed a comprehensive go-to-market strategy that encompassed product management, marketing, distribution, and execution, and assumed full P&L responsibility, setting the foundation for North American success• Established groundbreaking collaborations with the Andy Warhol Foundation, RetroSuperFuture, and Adidas, along with artists such as RZA, Skrillex, and Swedish House Mafia, to create co-branded merchandise and marketing campaigns, resulting in a $10M revenue increase and heightened brand engagement• Led the implementation of a digital-first marketing strategy; created and launched a new app, curated an engaging digital magazine, and developed viral videos across multiple social media platforms, resulting in brand awareness with Gen Z and Gen Y consumers, a combined annual online view count of 100M+, and an 85% ROI• Improved brand identity by creating a single logo and brand icon and sponsoring events geared toward streetwear and active sports
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Chief Executive Officer & Chief Marketing OfficerBodhi Handbags & Tech Accessories (Subsidiary Of Eastsport) Oct 2006 - Oct 2011Bodhi Handbags & Tech Accessories was a startup producing luxury handbags, travel bags, and tech accessories with $100M in annual revenues and 25 employees.• Led launch, direction, and creative vision of a luxury handbag startup within Eastsport, building and leading a high-performing design team to revolutionize the segment with a contemporary, consumer-centric approach • Created a holistic GTM strategy, developed a robust distribution plan, executed dynamic marketing and advertising campaigns, and established distribution partnerships with retailers, including Dillard’s, Saks Fifth Avenue, and Apple, propelling annual revenue to $100M and maintaining a 60% profit margin over four years• Conceived and launched BODHI TECH, a line of high-end leather accessories for phones, tablets, and laptops, after recognizing the demand for premium tech accessories; products became the first leather cases and bags sold at Apple stores, resulting in an additional $50M in sales
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Vice President Of Global MarketingCalvin Klein Jan 1998 - Sep 2003New York, New York, UsRecruited by Calvin Klein himself to reinvent his brand for a new generation and create iconic marketing and advertising campaigns.• Developed groundbreaking online and in-store advertising and marketing campaigns, resulting in a combined revenue growth across all categories of 40% to $1.5B+• Overhauled the Calvin Klein Jeans & Underwear categories, transforming everything from packaging and labeling to advertising; introduced an innovative advertising approach utilizing celebrities, which ultimately reshaped the use of celebrity endorsements in advertising and resulted in an 80% surge in sales• Pioneered CK’s inaugural web and social media presence by conceiving and launching a web series for Calvin Klein Jeans and CK ONE and developing a social media collaboration with MTV to incorporate CK images into videos and website links, setting a new standard for brand engagement and digital marketing• Oversaw and executed strategies for eight global licenses of CK products, serving as corporate liaison for each• Negotiated all celebrity collaborations for photo and video shoots and liaised with management teams, cultivating strong and effective partnerships -
Senior Vice President Of MarketingJnco Jeans Feb 1995 - Jan 1998Grew sales from $36M to $186M in two years. Recognized by Brandweek as “Top Marketer of the Year” and a “Brand Builder”, and as one of Advertising Age’s Top 100 Marketers.
Joseph Janus Skills
Joseph Janus Education Details
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University Of Southern CaliforniaMarketing
Frequently Asked Questions about Joseph Janus
What company does Joseph Janus work for?
Joseph Janus works for Wesc
What is Joseph Janus's role at the current company?
Joseph Janus's current role is Chief Executive Officer (CEO) & Chief Marketing Officer (CMO) | Global Brand Development | Business Development | Operations Management.
What is Joseph Janus's email address?
Joseph Janus's email address is jo****@****ail.com
What is Joseph Janus's direct phone number?
Joseph Janus's direct phone number is (+46)-821*****
What schools did Joseph Janus attend?
Joseph Janus attended University Of Southern California.
What are some of Joseph Janus's interests?
Joseph Janus has interest in The Arts Project Of Cherry Grove, Nyc, Elements Music And Arts Festival, Shane G Swartz, Community, Bangon, William Etundi, Nonprofit Organization, Jonimitchell, Music.
What skills is Joseph Janus known for?
Joseph Janus has skills like Fashion, Marketing, Advertising, Apparel, Social Media Marketing, Merchandising, Marketing Strategy, Brand Development, Integrated Marketing, Digital Media, Digital Marketing, Product Development.
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