Joseph Janus Email & Phone Number

• WeSC is a Publicly Traded Swedish “streetwear” clothing brand with $75M in annual revenues and 35 employees.
• Revitalized and repositioned brand as a premium streetwear label in 27 countries across Europe, Asia, and the Americas, growing annual revenue by 500%+ to $75M, expanding gross margin from 25% to 55%, and achieving a.
• Spearheaded a company-wide operational redesign to consolidate teams into one office to optimize efficiency and streamline processes, achieving a 25% reduction in headcount and a 30% increase in gross margin
• Developed innovative distribution strategies and cultivated partnerships with retailers, including Nordstrom, Bloomingdales, and Macy’s; further expanded market reach by designing and implementing off-price strategies.
• Enhanced efficiencies of brand marketing, reducing spending by 50% and customer acquisition costs (CAC) by 67% while growing return on ad spend (ROAS) by 547%, ad volume by 470%, and social media followers by 143%
• Oversaw all parts of product lifecycle, including development, design, and merchandising; identified seasonal trends and set creative direction for each collection, resulting in season-over-season sales growth of 20%+

• Spearheaded the brand’s North American launch, growing business from $0 to $30M over five years through strategic product merchandising tailored to the North American market and consumer, securing key accounts that.
• Built the company infrastructure, processes, procedures, and teams, developed a comprehensive go-to-market strategy that encompassed product management, marketing, distribution, and execution, and assumed full P&L.
• Established groundbreaking collaborations with the Andy Warhol Foundation, RetroSuperFuture, and Adidas, along with artists such as RZA, Skrillex, and Swedish House Mafia, to create co-branded merchandise and marketing.
• Led the implementation of a digital-first marketing strategy; created and launched a new app, curated an engaging digital magazine, and developed viral videos across multiple social media platforms, resulting in brand.
• Improved brand identity by creating a single logo and brand icon and sponsoring events geared toward streetwear and active sports

• Bodhi Handbags & Tech Accessories was a startup producing luxury handbags, travel bags, and tech accessories with $100M in annual revenues and 25 employees.
• Led launch, direction, and creative vision of a luxury handbag startup within Eastsport, building and leading a high-performing design team to revolutionize the segment with a contemporary, consumer-centric approach
• Created a holistic GTM strategy, developed a robust distribution plan, executed dynamic marketing and advertising campaigns, and established distribution partnerships with retailers, including Dillard’s, Saks Fifth.
• Conceived and launched BODHI TECH, a line of high-end leather accessories for phones, tablets, and laptops, after recognizing the demand for premium tech accessories; products became the first leather cases and bags.

New York, New York, US

• Recruited by Calvin Klein himself to reinvent his brand for a new generation and create iconic marketing and advertising campaigns.
• Developed groundbreaking online and in-store advertising and marketing campaigns, resulting in a combined revenue growth across all categories of 40% to $1.5B+
• Overhauled the Calvin Klein Jeans & Underwear categories, transforming everything from packaging and labeling to advertising; introduced an innovative advertising approach utilizing celebrities, which ultimately.
• Pioneered CK’s inaugural web and social media presence by conceiving and launching a web series for Calvin Klein Jeans and CK ONE and developing a social media collaboration with MTV to incorporate CK images into.
• Oversaw and executed strategies for eight global licenses of CK products, serving as corporate liaison for each
• Negotiated all celebrity collaborations for photo and video shoots and liaised with management teams, cultivating strong and effective partnerships

Grew sales from $36M to $186M in two years. Recognized by Brandweek as “Top Marketer of the Year” and a “Brand Builder”, and as one of Advertising Age’s Top 100 Marketers.