Joseph Lee Email & Phone Number

Palo Alto, California, Us

Paradigm offers an end-to-end suite of products and services that help high-performance companies foster healthy, inclusive workplace cultures.

New York, Ny, Us

Pavilion is a private membership organization for commercial growth operators.

San Francisco, California, Us

Ontra, the leader in Contract Automation and Intelligence for asset managers, combines AI-enabled software with its cohort of independent lawyers to digitize and modernize recurring legal workflows.

San Francisco, California, Us

People.ai delivers the industry's leading Revenue Intelligence platform. Using patented AI technology, it transforms business activity such as email, meetings, and contacts, into account and opportunity management solutions that increase sales rep productivity, accelerates revenue growth, and maximizes marketing ROI. As VP of Growth Marketing, I scaled growth and sales development team from 4 to 20 FTEs to run digital marketing, ABM programs, field marketing, sales development, and product growth leading to a YoY marketing sourced pipeline increase of 275%.• Rebuilt digital engine from inbound demand generation targeting SMB and MM accounts to an ABM motion, driving engagement from enterprise accounts and executing coordinated campaigns on those showing intent• Built first sales development team of 14 BDRs and launched low-cost inside sales hub in Denver• Launched new company website leading to 2x more digital engagements and MQLs in first 3 months• Built growth marketing team for first product-led growth (PLG) product, PeopleGlass, leading to a 700% increase in users in first 6 months of running user acquisition experiments

San Francisco, California, Us

Checkr’s People Trust Platform makes it easy for thousands of customers to hire millions of people every year at the speed of the gig economy. As the first marketing leadership hire after CMO, I built a team of 9 FTEs to run digital demand, ABM programs, events and field marketing, marketing operations, and creative and brand marketing, leading to a YoY pipeline increase of 95% in 2019.• Built marketing tool stack, adding more than 20 tools and activating more than 10 new acquisition channels including digital ads, sponsored and hosted events, webinars, direct mail, gated content, and a chat bot• Rebuilt website to reposition brand and product messaging from “cheaper and faster” background checks to the category defining People Trust Platform• Executed first user conference, achieving 150% of attendance goal with more than 500 attendees• Launched ABM program to drive up market sales strategy targeting enterprise and strategic accounts, including an industry leading direct mail program that generates up to $200 of pipeline for every dollar spent

Pittsford (Rochester), Ny, Us

Sutherland is a solutions and technology provider for customer experience and business process transformation. As head of demand gen, I led a global team across 4 functional areas, including digital acquisition, database and lifecycle marketing, marketing operations, and sales development, contributing to a 171% growth of inbound opportunities within the first year of launching digital-first strategy.• Completed digital transformation of demand generation strategy through implementing automation, online acquisition, and attribution technologies that integrated with existing sales processes and Salesforce instance• Designed and built automated lead generation machine with Marketo, integrating new digital tools with existing analog processes to begin generating MQLs in under 5 months• Modernized marketing tech stack through implementing more than 20 digital marketing tools, including attribution trackers, ad tracking cookies, email marketing tools, and prospecting tools, up from 1 tool (Google Analytics) in under 12 months• Automated top of funnel SDR prospecting, increasing number of opportunities generated per SDR by 60%

San Francisco, Ca, Us

Acquired by eGym.Netpulse makes the #1 mobile SaaS platform for the fitness industry, working with leading fitness companies like Planet Fitness, Orangetheory, 24 Hour Fitness, Equinox, and Gold's Gym to build their mobile solutions. Led cross-functional team of 10 FTEs to drive growth in marketing, sales and business systems operations, and product implementation, contributing to a 400% growth in ARR to $5 million in less than 2 years.• Successfully repositioned GTM from selling hardware to OEMs to selling SaaS software directly to gyms, producing required marketing assets and building operational systems for a high volume, B2B sales motion• Launched first upsell product, leading to a 30% increase in average ACV for largest top 10 accounts• Implemented Hubspot and Salesforce to build an automated inbound marketing machine generating more than 22,000 leads and 1,600 MQLs in first year• Launched content strategy that nurtured prospects through entire sales cycle• Launched weekly email marketing campaigns, growing list to more than 20,000 subscribers• Launched Adwords, paid social, and display campaigns with CPA at 50% of target CPA• Grew Facebook page by 4,000% to 41,000 likes and Twitter by 940% to 5,200 followers

San Francisco, Ca, Us

San Diego, Ca, Us

Accessity provides small business loans and resources to the entrepreneurs in Southern California. I led the marketing team of 3, implementing a multichannel growth strategy that drove the deployment of $2.5 million in loan capital to more than 250 entrepreneurs a year, resulting in a 72% portfolio growth in 3 years.• Implemented growth strategy driving three years of record-breaking loan production, with an almost $1 million increase in production in 2012 (69%), and a $500,000 increase in 2013 (26%)• Drove marketing efforts for multiple product launches, including an industry specific loan product that resulted in a 16% production growth in targeted sectors• Developed a conversion-optimized web application, working with an agency to do web traffic analysis, search engine and conversion rate optimization, and automated email followup, resulting in a 50% increase in online acquisition in its first year.• Implemented regionalized content marketing strategy through content planning, creation and deployment

San Diego, Ca, Us

The San Diego Night Market is an outdoor, evening market featuring Asian inspired food, entertainment and culture. As the Director of Marketing for this inaugural event, I implemented low-cost marketing strategy, involving grassroots, public relations, print and social media, and website marketing that drew more than 15,000 attendees to the inaugural event.• Smashed attendance goal of 4,000, resulting in a ~15% increase in economic activity in the business area• Secured 20 news articles and blog posts, 7 TV and 1 radio interview surrounding the inaugural event• Built SEO website with over 16,000 unique visits one month leading up to the event• Managed and grew Facebook page to more than 1,300 likes, with organic reach of up to 1,500 people per post

Madison, Wi, Us

InterVarsity/USA is an international, collegiate leadership development program. I led marketing, programming, and outreach efforts, while raising more than $200,000 in program funding.• Led marketing campaigns that reached more than 12,000 university students annually• Managed a 243 person funder base, meeting or exceeding target budget every year• Pioneered transition from direct-mail to e-mail newsletters, reducing print costs by 80% • Produced funder-facing content for blog and e-mail campaigns with a 39% average open rate

La Jolla, California, Us

Ba, Sociology

M. Div., Theology