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Joseph K. is a Private Consulting at Freelance. He possess expertise in leadership, conversion rate optimization, market and customer research, online marketing, digital strategy and 23 more skills. He is proficient in Indonesian. Colleagues describe him as "Joseph is the ultimate marketer; "selling ice to Eskimos" caliber. As co-founder of UserX consulting, I learned many things from Joe. The most important being how to communicate with people. Joseph had the ability to cut through the noise to reach the root cause, and communicate that insight in the most meaningful way to his audience. He instinctively knew how to focus on the metrics that mattered to the client, things that moved the needle. Some people learn that skill. Joseph just does it naturally. Joseph is true to his word and true to his heart. What he preaches, he truly believes. But what made a difference to me was he truly cares. I hold a lot of respect for Joseph, both as a business partner and as a friend. I would gladly work with him again any day.", "I can affirm that Joseph is really professional in his work, demonstrating a strong know-how in the Marketing Automation field. He implements a clear and focused strategy in the business he runs. At the same time, he is involved in a project dedicated to children with special needs, developing music-based speech therapy solutions. This fact highlights not only his altruistic spirit, but also a strong character", and "We contracted Joseph to setup marketing automation campaigns on our Membership Flash Sale e-commerce site and the results were much better than what we could imagine. We saw a tremendous growth in revenues from these marketing automation campaigns. It was, by far, the best marketing ROI we have experienced. We will definitely involve him in all of our future projects."
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Private ConsultingFreelanceSingapore
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Chief StrategistRitestream Dec 2023 - Present -
Co-FounderShieldfi Mar 2024 - Present -
AdvisorFrnzy Mar 2023 - PresentMiddleton, Gb -
AdvisorEnjinstarter Mar 2023 - Jul 2023Singapore, Sg -
Chief Operations OfficerEnjinstarter Nov 2021 - Feb 2023Singapore, Sg -
Director & ShareholderAltcoin Buzz Nov 2018 - Dec 2022Singapore, Singapore, Sg -
R&D Lead (Product)Grab May 2017 - Nov 2018Singapore, Singapore, SgAs the lead in the Product R&D department, my focus is to look at all things related to growth (market share, GMV, profitability). I'm always exploring new tech and new business models but most of my new strategies and initiatives start with a data deep-dive and solid time spent "on-the-ground" to get a feel of the market. Some of my areas of focus include:• New revenue streams (esp. by gaining a larger share-of-wallet)• Coordinating with Payments team for greater driver-side adoption of payment solutions.• Win-win strategies for Drivers and Passengers for higher GMV, profitability and retention.• Building Driver communities for instant feedback & a constant supply of new ideas (my pet project). -
Co-Founder | Speech Therapy Solutions For Special Needs KidsIqsonics 2014 - Oct 2018• Non-profit organisation serving special needs children.• Co-Designed music-based speech language therapy solution called Sing and Speak• Originally for needy children with autism, it is now branching out to reach kids who have speech deficits in general.• In charge of business growth strategies and integrated marketing strategy in my spare time.Major achievements include but not limited to:• Our non-profit was featured on a CBS in May 2015 and we have secured a global partner in Earth’s Rights Institute.
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Faculty Member (Lky School Of Public Policy), Wpp Government & Public Sector PracticeWpp Jul 2014 - Dec 2016London, London, Gb• Work with team members to help governments worldwide to fulfil their missions by developing creative communications built on rigorous research. • Work with policymakers and communicators to help tackle the key challenges facing governments today.Major achievements include but not limited to:• Behaviour change: Our programmes drive long-term, sustainable changes in citizen behaviour that reduce demand for public services.• Destination marketing: We help position states, regions and cities with international audiences to attract trade, investment and tourism for economic growth. • Digital government: We create digital government experiences that engage citizens and make public services more effective and efficient. -
Director Of Marketing Innovation & StrategyWunderman Academy Jan 2015 - Nov 2016• Led the team in on-going research and testing of profit optimisation marketing strategies. • Focused on customer modelling, real-time hyper targeting, multi-channel campaign automation, running experiments to measure monetary uplift for each initiative and recommending self-optimising frameworks through machine learning. -
Head Of AnalyticsComwerks Interactive 2010 - 2015Singapore, Sg• Successfully handled the Xbox, Unilever, Microsoft accounts for the APAC region. • Head of Analytics for XBox Asia Pacific Account • Led the team for all the pitches for the Singapore government project submissions. • Data analytics to drive down acquisition costs. • Lead and Head of Online Strategy for the Unilever Global Account for one of their brands (Pond's) -
Head Of User Experience/User Research & TestingUserx Pte Ltd 2007 - 2010• Head of the User Experience team handling projects for Singtel, Singapore Turf Club and the Singapore government among others. • Understanding the target customer profiles and optimise the customer experience journeys. • Optimised each customer touchpoint to deliver the best user experience and thus to maximise conversions. • Engaged by NCS to conduct research and design for The Singapore Police Force Case Management System for Investigators.
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Adjunct Lecturer For Masters Of Technology StudentsInstitute Of Systems Science, National University Of Singapore 2007 - 2008Singapore, Singapore, Sg• Taught mobile and web user experience design. • Directed the students to come up with a business model for a mobile app and then design and present the UI to the rest of class.Students presented apps including business models similar to Grab, Foodpanda, etc. -
Co-Founder & Head Of UsabilityMicrousability 2001 - 2007Singapore, Sg• Started the first specialist Usability practice in Singapore and set up the first Usability Test Lab in 2001. • Handled regional accounts for Nokia and a host of Government projects for Health Promotion Board, Ministry of Health, Ministry of Law, Ministry of Manpower, IDA, NCS, Singapore Prisons, etc. • Focused around contextual user research, usability testing (in a lab environment and remote testing) and interface, policy and product design. -
User Experience InstructorPracademy Singapore (Ministry Of Communications & The Arts) 2002 - 2006• Taught mobile and web user experience strategies for government online services with a strong focus on understanding the customer through surveys, usability testing, contextual research and data analytics.
Joseph K. Skills
Joseph K. Education Details
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The University Of Western AustraliaEconometrics And Quantitative Economics
Frequently Asked Questions about Joseph K.
What company does Joseph K. work for?
Joseph K. works for Freelance
What is Joseph K.'s role at the current company?
Joseph K.'s current role is Private Consulting.
What is Joseph K.'s email address?
Joseph K.'s email address is jo****@****express
What is Joseph K.'s direct phone number?
Joseph K.'s direct phone number is (212) 210*****
What schools did Joseph K. attend?
Joseph K. attended The University Of Western Australia.
What skills is Joseph K. known for?
Joseph K. has skills like Leadership, Conversion Rate Optimization, Market And Customer Research, Online Marketing, Digital Strategy, User Experience, Customer Retention, Mobile Marketing, Digital Media, Business Development, Content Marketing, Web Analytics.
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