Joseph K. Email & Phone Number

Singapore

Middleton, GB

Singapore, SG

Singapore, SG

Singapore, Singapore, SG

Singapore, Singapore, SG

• As the lead in the Product R&D department, my focus is to look at all things related to growth (market share, GMV, profitability). I'm always exploring new tech and new business models but most of my new strategies and.
• New revenue streams (esp. by gaining a larger share-of-wallet)
• Coordinating with Payments team for greater driver-side adoption of payment solutions.
• Win-win strategies for Drivers and Passengers for higher GMV, profitability and retention.
• Building Driver communities for instant feedback & a constant supply of new ideas (my pet project).

• Non-profit organisation serving special needs children.
• Co-Designed music-based speech language therapy solution called Sing and Speak
• Originally for needy children with autism, it is now branching out to reach kids who have speech deficits in general.
• In charge of business growth strategies and integrated marketing strategy in my spare time.Major achievements include but not limited to:
• Our non-profit was featured on a CBS in May 2015 and we have secured a global partner in Earth’s Rights Institute.

London, London, GB

• Work with team members to help governments worldwide to fulfil their missions by developing creative communications built on rigorous research.
• Work with policymakers and communicators to help tackle the key challenges facing governments today.Major achievements include but not limited to:
• Behaviour change: Our programmes drive long-term, sustainable changes in citizen behaviour that reduce demand for public services.
• Destination marketing: We help position states, regions and cities with international audiences to attract trade, investment and tourism for economic growth.
• Digital government: We create digital government experiences that engage citizens and make public services more effective and efficient.

• Led the team in on-going research and testing of profit optimisation marketing strategies.
• Focused on customer modelling, real-time hyper targeting, multi-channel campaign automation, running experiments to measure monetary uplift for each initiative and recommending self-optimising frameworks through.

Singapore, SG

• Successfully handled the Xbox, Unilever, Microsoft accounts for the APAC region.
• Head of Analytics for XBox Asia Pacific Account
• Led the team for all the pitches for the Singapore government project submissions.
• Data analytics to drive down acquisition costs.
• Lead and Head of Online Strategy for the Unilever Global Account for one of their brands (Pond's)

• Head of the User Experience team handling projects for Singtel, Singapore Turf Club and the Singapore government among others.
• Understanding the target customer profiles and optimise the customer experience journeys.
• Optimised each customer touchpoint to deliver the best user experience and thus to maximise conversions.
• Engaged by NCS to conduct research and design for The Singapore Police Force Case Management System for Investigators.

Singapore, Singapore, SG

• Taught mobile and web user experience design.
• Directed the students to come up with a business model for a mobile app and then design and present the UI to the rest of class.Students presented apps including business models similar to Grab, Foodpanda, etc.

Singapore, SG

• Started the first specialist Usability practice in Singapore and set up the first Usability Test Lab in 2001.
• Handled regional accounts for Nokia and a host of Government projects for Health Promotion Board, Ministry of Health, Ministry of Law, Ministry of Manpower, IDA, NCS, Singapore Prisons, etc.
• Focused around contextual user research, usability testing (in a lab environment and remote testing) and interface, policy and product design.

• Taught mobile and web user experience strategies for government online services with a strong focus on understanding the customer through surveys, usability testing, contextual research and data analytics.