- Renew brand communications / Draw roadmaps for growth- Build marketing machine for integrated marketing communications- Tell unique stories for short-term and long-term results- Connecting Point-of-Sales with the leads to monetize activities- Creating market-changing opportunities and securing new revenue source- Teamwork / Team Building / Team Guidance.**************************************************************************************************360° Experience in Marketing Communications* Established marketing and communications infrastructure including brand platform, external network and program structure* Directed B2C communications including advertising, public relations, sports marketing, digital marketing, sales promotion campaigns and database marketing* Managed B2B communications, visual communications, relationship marketing and special campaigns* Leveraged sponsorship assets for creative development and community events* Designed and executed annual campaigns and mid-term communication plans * Controlled multi-million dollar budget while navigating through complex approval processes and budget structureManagement of Sales Promotion & Channel Development* Created and managed seasonal promotion campaigns and supplementary B2B incentive programs* Launched channel incentive and partnership programs to increase sales and extend influence on key distribution channels* Executed exclusive Aeroplan rewards promotion with a key retail partner* Instigated promotion program with Hockey Canada and retail partners* Supported product cycle management