• Manage all Marketing channels for doctor and patient awareness, acquisition, and retention. Channels include Email, Scientific Webinars, SEM/SEO, Website Optimization, Social Media, Event Management, and Public Relations.• Acquired over 6000 new physicians and helped grow revenue 32% for the core infectious disease business in three years• Implemented Definitive Healthcare physician subscription service and Hubspot CRM to replace Salesforce• Responsible for all content creation, including press releases, whitepapers, blog posts, case studies, competitive analysis, webinars, infographics, surveys, datasheets, and videos• Grew the COVID-19 PCR testing business into a multi-million dollar segment that services thousands of students, airline travelers, corporate employees, and professional sports teams

• Managed all Marketing channels for Trustlook’s IoT and Enterprise cybersecurity products, as well as for the company's consumer mobile apps. Channels include Email, SEM/SEO, Social Media, Account-Based Marketing (ABM), Universal App Campaigns, Mobile, PR, and Growth Hacking• Led Product Marketing by defining product requirements, analyzing competition, and establishing industry expertise• Grew lead volume 150% by implementing Marketo and Autopilot marketing automation platforms• Responsible for all content creation, including press releases, whitepapers, blog posts, infographics, surveys, datasheets, and videos• Built the marketing tech stack, which includes Google Tag Manager, Autopilot, Wordpress, Sitespect, Mix Panel, Mail Chimp, Hubspot, Growlabs, Everstring, Salesforce, and Google Analytics• Managed the PR agency and 13 trade shows

• Developed the Digital Marketing strategy for all vertical business units, including Giftcardmall.com, PayPower.com, and the GoWallet Mobile Wallet product• Duties included Marketing Channel selection, defining customer LTV, creating 3000 pages of content for SEO, and vendor selection for Email (Responsys), SEM (Meltwater), Social Media, and Affiliate Marketing (Commission Junction/Integrate)• Managed a $2M budget across Email Marketing, Affiliate Marketing, Social Media, Mobile Marketing, Display Advertising, SEO/SEM, Google Analytics, and Promotions

• Managed online customer acquisition channels, including SEM, SEO, Email, Display, and Affiliates. Duties involve developing campaigns and crafting messaging, as well as maintaining the agency relationships for these channels.• Optimized the TiVo.com store experience to improve sell-through rates. Duties involve building test campaigns and executing enhanced merchandising strategies.

• Developed the entire User Acquisition strategy, which involved launching programs through Mobile Marketing, Internet Marketing, Social Media, and Offline Marketing• Grew the registered user base 2149% in one year through Mobile Marketing programs and innovative partner initiatives• Lowered Cost per Acquisition (CPA) from $40 to $2 in less than one year

• Responsible for all Marketing for the Sporting Goods category, including SEO/SEM, onsite merchandising, trade shows, and refining the category structure• Managed demand generation for the Anything Points loyalty program, including strategic development of promotions, onsite banner placements, and monthly email communications• Developed a strategy that pushed the Equestrian business into the top 5 of eBay Sporting Goods in just three months

• Responsible for all online advertising programs, including Yahoo Shopping, Google Adwords, CNET, PCMag.com, and PC World Online• Introduced a branding strategy that led to a 120% increase in top-line revenue and record profit sharing for all Fujitsu employees• Executed ten cross-channel lead generation campaigns that resulted in over 500,000 consumer and business leads