Joseph Sullivan Email & Phone Number

Milpitas, California, US

• Manage all Marketing channels for doctor and patient awareness, acquisition, and retention. Channels include Email, Scientific Webinars, SEM/SEO, Website Optimization, Social Media, Event Management, and Public.
• Acquired over 6000 new physicians and helped grow revenue 32% for the core infectious disease business in three years
• Implemented Definitive Healthcare physician subscription service and Hubspot CRM to replace Salesforce
• Responsible for all content creation, including press releases, whitepapers, blog posts, case studies, competitive analysis, webinars, infographics, surveys, datasheets, and videos
• Grew the COVID-19 PCR testing business into a multi-million dollar segment that services thousands of students, airline travelers, corporate employees, and professional sports teams

San Jose, CA - California, US

• Managed all Marketing channels for Trustlook’s IoT and Enterprise cybersecurity products, as well as for the company's consumer mobile apps. Channels include Email, SEM/SEO, Social Media, Account-Based Marketing (ABM).
• Led Product Marketing by defining product requirements, analyzing competition, and establishing industry expertise
• Grew lead volume 150% by implementing Marketo and Autopilot marketing automation platforms
• Responsible for all content creation, including press releases, whitepapers, blog posts, infographics, surveys, datasheets, and videos
• Built the marketing tech stack, which includes Google Tag Manager, Autopilot, Wordpress, Sitespect, Mix Panel, Mail Chimp, Hubspot, Growlabs, Everstring, Salesforce, and Google Analytics
• Managed the PR agency and 13 trade shows

Pleasanton, California, US

• Developed the Digital Marketing strategy for all vertical business units, including Giftcardmall.com, PayPower.com, and the GoWallet Mobile Wallet product
• Duties included Marketing Channel selection, defining customer LTV, creating 3000 pages of content for SEO, and vendor selection for Email (Responsys), SEM (Meltwater), Social Media, and Affiliate Marketing (Commission.
• Managed a $2M budget across Email Marketing, Affiliate Marketing, Social Media, Mobile Marketing, Display Advertising, SEO/SEM, Google Analytics, and Promotions

San Jose, California, US

• Managed online customer acquisition channels, including SEM, SEO, Email, Display, and Affiliates. Duties involve developing campaigns and crafting messaging, as well as maintaining the agency relationships for these.
• Optimized the TiVo.com store experience to improve sell-through rates. Duties involve building test campaigns and executing enhanced merchandising strategies.

San Jose, CA, US

• Developed the entire User Acquisition strategy, which involved launching programs through Mobile Marketing, Internet Marketing, Social Media, and Offline Marketing
• Grew the registered user base 2149% in one year through Mobile Marketing programs and innovative partner initiatives
• Lowered Cost per Acquisition (CPA) from $40 to $2 in less than one year

San Jose, CA, US

• Responsible for all Marketing for the Sporting Goods category, including SEO/SEM, onsite merchandising, trade shows, and refining the category structure
• Managed demand generation for the Anything Points loyalty program, including strategic development of promotions, onsite banner placements, and monthly email communications
• Developed a strategy that pushed the Equestrian business into the top 5 of eBay Sporting Goods in just three months

• Responsible for all online advertising programs, including Yahoo Shopping, Google Adwords, CNET, PCMag.com, and PC World Online
• Introduced a branding strategy that led to a 120% increase in top-line revenue and record profit sharing for all Fujitsu employees
• Executed ten cross-channel lead generation campaigns that resulted in over 500,000 consumer and business leads

Mba, Marketing

Bs, Marketing