Rebranded the company; Grew eCommerce Sales by over $50MM; Introduced Loyalty Program, now the most profitable program in the company; Drive continued growth of Continuity Marketing as a superior profit model. Lead eCommerce, have P&L responsibility, head of NBD for this Direct-to-Consumer company. Four websites and both Acquisition and Retention channels: Paid and Unpaid Social (facebook, IM, TikTok, Pinterest), Paid Search (Google), Organic Search/SEO, Re-marketing, Marketplaces (Amazon, eBay), Affiliates, eMail.P&L responsibility for four divisions of the company, including The Bradford Mint, The Ashton Drake Galleries, Bradford Exchange Checks and Bradford Canada.

Founder and managing director of service company providing turn-key Marketing and Media Management operation for Direct Marketing companies. Focus on Direct Response Television – Program Development, Creative Production, Telemarketing and WEB Marketing – SEO & Order Sourcing, Media Planning, Management & Analysis. Actively worked with companies large and small to build out and optimize both Customer Acquisition and Customer Retention opportunities.American Home Shield, Guthy-Renker, MTV/Viacom, Healthy Directions, New Vitality, Optum Health, The Bradford Exchange, Songbird Hearing, Scholastic, Solution Tree, Moonpig, JCWhitney, iAmplify.During the period, also President, Crusade WWII (2007 - 2014) and Interim CMO, Solution Tree (2010).

Health & Beauty Brands: Principal Secret®, Meaningful Beauty®, Sheer Cover®, Youthful Essence®, Winsor Pilates. Entertainment: Dean Martin Variety, Dean Martin Roasts, The Carol Burnett Show, The Midnight Special.

- President, Time-Life Libraries. Wholly owned telemarketing subsidiary. - President, TimeLife.com.