Corporate Vice President & General Manager
CurrentRebranded the company; Grew eCommerce Sales by over $50MM; Introduced Loyalty Program, now the most profitable program in the company; Drive continued growth of Continuity Marketing as a superior profit model. Lead eCommerce, have P&L responsibility, head of NBD for this Direct-to-Consumer company. Four websites and both Acquisition and Retention channels: Paid and Unpaid Social (facebook, IM, TikTok, Pinterest), Paid Search (Google), Organic Search/SEO, Re-marketing, Marketplaces (Amazon, eBay), Affiliates, eMail.P&L responsibility for four divisions of the company, including The Bradford Mint, The Ashton Drake Galleries, Bradford Exchange Checks and Bradford Canada.