Joe Lacroix Email & Phone Number

Boynton Beach, Fl, Us

* Connecting decision-makers with our domain experts so they can accelerate the growth of their businesses through eCommerce, technology, and innovation* Responsible for the success of accounts across retail (apparel, fashion, home & decor), B2B, manufacturing, health sciences, and more* Practice area lead for branding and go-to-market strategy for small to mid-size businesses* Manage the development of new relationships through a unique selling process, collaborating with partners and organizations to help clients make the best decision possible

Boynton Beach, Fl, Us

* As a seasoned digital strategist, I worked with our clients on their foundational market strategy* Collaborated with partners on go-to-market strategies for our services across eCommerce, technology, and innovation* Ensured client success across key relationships by matching new offerings to unique business needs* Developed go-to-market strategy and unique positioning to resonate in a crowded marketplace* Created an environment for selling that helps our prospects make the best decision possible

Boynton Beach, Fl, Us

Partnered with eCommerce and technology leaders on driving better outcomes by deeply understanding their objectives and then connecting them with proven experts here at PeakActivity.

Boynton Beach, Fl, Us

West Palm Beach, Fl, Us

Hybrid role across sales and business development responsibilities -- including the strategic planning and execution of top-funnel sales and the creation and implementation of quarterly go-to market (GTM) marketing and PR. I also directly pitch prospects and nurture sales opportunities.Working with product development and data science teams, I lead a team responsible for creating new market opportunities, identifying key targets, and developing strategic partnerships for a unique visual AI solution, Vinsa, built by Levatas. I manage a talented team (and tight budget) that brings sales strategies to life and measures results every step of the way.Recently generated 80 qualified leads (60% in Fortune 500) -- 30 making it to sales pitches -- in 5 months since January 1, 2020 with limited budget and resources.

West Palm Beach, Fl, Us

• Generated net new leads; nurtured and grew an existing book of business totaling $1.2M in annual revenue• Created strategic roadmapping for digital transformation clients• Ran client discoveries and developed brand positioning, identity, and message strategy for new software initiatives• Collaboration with account management and agile project management teams to ensure we're doing the right things, on time and on budget, and exceeding client expectations• Member of agency leadership board to cultivate a culture of business growth, work-life balance, and team health• Collaborated regularly with team leads across UI, UX, development and data science disciplines

West Palm Beach, Fl, Us

Bringing with me a seasoned outlook on strategy, CX, and research & analytics, I ran a book of business that included many of our leading clients. Levatas was hired to make digital transformation a reality by offering UI/UX strategy and software development servics. Responsible for the growth of existing clients as well as pitching new prospects.

New York, Ny, Us

Client Portfolio: AMC Network, New World Pasta, Janus Mutual•Developed communications objectives for all campaigns with team director and clients•Stewarded meaningful partnerships with technology vendors that result in fresh ideas and new media executions•Leveraged audience buying through DSPs to minimize waste and maximize target exposure to content• Capitalized on advanced analytics and optimized social campaigns in real-time• Champion social media and pioneer interactive solutions to engage consumers in revolutionary arenas• Created, presented and executed integrated media plans for all AMC original programming• Provided competitive analysis and strategic approaches to CPG planning for New World Pasta• Managed and developed assistants, planners and interns in various media disciplines• Served as member of agency’s Senate created to improve day-to-day well-being of all employees

Bankside, London, Gb

Client Portfolio: Hyatt Hotels, GlaxoSmithKline - Oral Care• Created communications objectives and media strategy directly with client• Analyzed and negotiated 360 vendor proposals based off client objectives• Collaborated with investment teams to implement plan changes with quick turnaround• Presented plan revision options, target research, competitive analyses and media POVs to clients• Supervised work flow of assistant strategist and communicated team status to superiors

New York, Ny, Us

Client: IBM Smarter Planet (National) - Digital and Traditional Planning and Buying Hired for specific role scoped 50% digital, 50% traditional Negotiated contracts and sponsorships with Fortune 500 media vendor Managed projects including a print insert, OOH custom units, TV campaigns, and local radio flights Ran two major custom social media sponsorships from RFP to completion and analysis

New York, Ny, Us

Client Portfolio: Burger King (National) - Traditional Planning, Print BuyingDomino's (Local) - Traditional Planning Planned and executed TV and radio plans for national testing of new products for Burger King Tasked with national print plans by overseeing the purchasing and positioning of all ads Teamed with local media team to ensure television and radio buys reach maximum target audience Agency was awarded “Agency of the Year” by Advertising Age, AdWeek, and Creativity during tenure

Fairfield, Ct, Us

Promotions and Marketing for all events

Us

Student of the music industry

New York City, New York, Us

Prepared research and insights for global McDonald's campaigns and 2008 Beijing Olympics

Bas, Marketing

Economics

Education record

Fundamentals Training, Sales