Joe Leclair Email & Phone Number

Boston, MA, US

Andover, Massachusetts, US

• "Company restructure - position eliminated*Leadership & Strategic Partnerships:
• Designed and developed integrated go-to-market brand campaigns across all mediums to drive full funnel KPIs leading to increased awareness, impressions, conversion, CTAs, and CTRs.
• Activated the Gillette Stadium sponsorship across The New England Patriots and The New England Revolution resulting in 10M+ impressions per season.
• Established strategic marketing partnerships with Starbucks, Anheuser-Busch, Clorox, Kellogg, and lululemon to enhance Enel Green Power products and services.Marketing Operations:
• Launched a brand health platform across Enel North America, Enel Green Power, and Enel X to manage and track core KPIs (brand awareness, consideration, market share etc.) leading to 6% growth in unaided awareness YOY.
• Built brand and product marketing GTM planning calendar to manage project timelines and drive initiative accountability.

Boston, MA, US

• Brand & Product Activation:
• Collaborated with product, event management, HR, marketing, and ecommerce to re-ignite Reebok through engaging in-person and digital brand stories across running, fitness, and lifestyle business lines to increase.
• Developed omni-channel brand activations with Boston 10K for Women, MA Conf for Women, Harpoon 5-Miler, and Waterfront Fitness Festival leading to product franchise growth, increased attendance and positive ROI.Digital.
• Rebuilt Reebok Digital Partner business on Salesforce CRM by activating corporate relationships such as Starbucks, Mass Bay Brewing Company, and HqO to drive sales and brand engagement.
• Grew partner portfolio by 200% by providing a 30% always-on Reebok discount, store experiences, and custom experiences such as access to Reebok Gym events, the sneaker shop, and the flagship store.

Portsmouth, NH, US

• Company-wide restructure - position eliminated*Collaborated with C-suite, merchandising, wholesale, product development, and product operations to deploy integrated marketing plans for new product launches including.
• Built GTM process and Shopify store for apparel and accessories targeting DTC/B2B.
• Partnered with multiple agencies to develop PR, social, web and digital marketing leading to a 100% increase in followers and a 50% increase in omni-channel engagement.
• Led execution of key industry partnerships including RunDisney, Ragnar and Outdoor Retailer in conjunction with global and domestic account teams driving sales and product awareness.
• Executed social media and content strategies including organic, paid, blog and stories.

• Agency dissolved - ceased operations*
• Amplified b usiness processes across strategy, creative, UX/UI, development, media, and talent through an agency-wide assessment contributing to $700K+ in new agency business in 2016.
• Mentored a team of five account managers driving efficient delivery and tracking of digital and traditional campaigns.Community Coffee:
• Provided GTM strategy to grow younger consumer base across DTC, eCommerce, wholesale, and B2B resulting in 42% increase in mobile revenue and a 213% increase in mobile traffic.
• Led eCommerce retargeting tracking visitors through user behavior and email which demonstrated a 150% ROI.Cybex Int’l:
• Elevated the Cybex brand with an omni-channel strategy contributing to a 41% increase in monthly treadmill sales leads

Boston, MA, US

• Brand Sponsorship Activation - Sports Marketing
• Managed 70+ golf sponsorship events across 50+ charities by coordinating internal activation and sponsors including TaylorMade, Nike, Golf Digest, Pinehurst and TPC Sawgrass.
• Created Liberty Mutual Golf Digital Strategy contributing to an increase in Facebook fans by 28K+ and an 80% adoption rate for the event app.
• Developed annual omni-channel marketing plans contributing to $5.5 million in new and retained business.
• Led brand marketing and communication plan and managed external agencies on strategy development, content, production and analytics ($10 million media and creative budget).
• Partnered with in-house agency to lead the development of integrated marketing plans (owned/earned/paid) improving brand familiarity by 30% and consideration by 20% over three years.

Boston, MA, US

Boston, Massachusetts, US

• Liberty Mutual Insurance - Responsibility Campaign ($8 million production and media budget)
• Developed strategic product and communication plans in collaboration with VP/Account Director for B2B and specialty lines to achieve/exceed business goals, customer acquisition and retention.
• Managed and implemented omnichannel campaigns contributing to the 10% increase in product consideration and a 16% increase in brand impression.
• Lead online display campaigns, targeting and optimizing innovative creative to build brand equity.
• Conducted ongoing on/off-line research measuring brand awareness/consideration/ad effectiveness.
• Managed/mentored team of account executives on budget management and project management and execution, strategy development and creative assessment.Account Supervisor, Bank of America ($25 million production and media.

Boston, Massachusetts, US

• Worked directly with senior management to define marketing objectives.
• Partnered with fundraising staff and key contributors to better understand donor needs and subsequently develop strategies to encourage donor acquisition, retention and inquiry.
• Redeveloped planned giving and endowment strategy.
• Managed the creative development process for promotional material directing teams of five or more. Mediums include print, web and video. - Responsible for the management and creative execution of workplace and.
• Requested and assumed responsibility for United Way Magazine, a quarterly newsletter with a circulation of 50,000+ readers.

Boston, Massachusetts, US

• 3rd employee hired by founders.
• Developed and implemented segmentation strategy to manage sales staff activity.
• Surveyed the competitive landscape and advised senior executives on credit card and portfolio opportunities.
• Increased signed agreements by 600% over a 4-year period. 58% increase in total outstandings acquired from 2003-2004.
• Led creation of all promotional materials, including Alliance specific presentations, client proposals, web design and brochure collateral.

Boston, Massachusetts, US

• Initiated opportunities to collaborate on projects with senior management and the sales teams honing my analytical skills by researching and recommending solutions on client accounts.
• Sharpened communication skills corresponding with shareholders and broker/dealers. Stimulated process management skills working on a variety of routine and complex transactions.