Leading the expansion of Leap4's U.S. operations with a focus on business development and strategic partnerships within the AdTech and Connected TV (CTV) industries. Responsible for driving growth by scaling our solutions, building a dedicated team, and strengthening relationships with clients and partners. Committed to positioning Leap4 as a market leader in the evolving CTV landscape.

Dedicated to revolutionizing the advertising industry by focusing on cultural engagement. My role involves crafting innovative strategies that resonate with diverse cultural audiences, helping brands connect authentically with consumers through targeted ad campaigns, creative content development, and influencer partnerships.I am passionate about leveraging cultural insights to create campaigns that go beyond demographics, tapping into the values, traditions, and passions that define communities. With a commitment to inclusivity and innovation, I guide our clients in making meaningful connections that drive growth and foster long-term loyalty.At Culture Hive, we don’t just advertise—we create experiences that reflect the richness of today’s cultural landscape.

AdTech and Marketing Consultant at Egil Consulting, I am responsible for providing comprehensive consulting services to clients seeking to optimize their digital marketing efforts and enhance their online presence. I collaborate closely with businesses to develop customized strategies tailored to their unique objectives and requirements, leveraging my expertise in advertising technology and digital marketing.

I am actively managing a diverse portfolio of over +75 clients within the dynamic Demand vertical. Leading a team of Full-Time Equivalents (FTEs), my primary focus is on driving continuous growth and advancement. My role encompasses various responsibilities, including spearheading initiatives for new client acquisition, cultivating strategic partnerships within the ad-tech/mar-tech ecosystem, and implementing effective strategies for upselling and cross-selling Experian Marketing Services products.The products I oversee include 1st to 3rd Party data solutions, Identity Resolution, Identity Graph, Audiences, Data onboarding, targeting, and measurement. As the principal representative of the business both internally and externally, I hold a pivotal position within the sales leadership team. I contribute significantly to establishing and expanding Experian Marketing Services' presence in the Demand vertical, serving clients such as DSPs, Data Providers, Location and Attribution companies, and others.Overall, I play a crucial role in shaping the ongoing success and growth of Experian Marketing Services within the Demand vertical.

Lead team responsible for the Global Partnerships with all TV and Supply Side Platforms. Created and executed the GTM strategy for Oracle and lead all business functions from conception to revenue. Forged new relationships that are critical to the future of the business and expansion of our product offering. Responsible for relationships with companies that include but not limited to Comcast, Samsung, Roku, Amazon, PubMatic, OpenX, Xandr, ViacomCBS, and FoxStrategy knowledge includes: Data, CDP, DMP, Analytics, Measurement, PMP's, Audiences, Contextual Solutions, Addressability, MadTech

As the global Vice President, Mobile App, I'm responsible for strategy definition, operational execution, internal and external evangelization, and global scaling of PubMatic’s Mobile app business.Some of my responsibilities include:• Refine business strategy for Mobile app monetization solutions based on market opportunity, customer needs, our product capabilities, and competitive differentiation. Understand global and regional market needs.• Provide support to Mobile App sellers and Customer Success leaders around the world to acquire and scale publisher customers, including the following activities:• Responsible for Total Addressable Market analysis process for global mobile app pubs• Review target lists for global mobile sellers, ensure sellers have comprehensive prospective target lists to sell against• Assist with inbound lead vetting• Partner with the global Product and Engineering organization to provide input into our Mobile roadmap and prioritization of product capabilities.• Provide support to Ad Solutions team with buyer pitches and collateral, as needed, to capture agency / advertiser Mobile App budgets.• Partner with Product Marketing on developing and refining our market messaging and positioning, competitive battle cards, and other sales enablement materials. Support customer advocacy efforts.• Collaborate with Marketing to evangelize PubMatic’s offering to external ecosystem and internal constituencies, assist in training our global go-to-market organization, and support developer-oriented marketing campaigns.• Drive key customer/prospect interactions, product engagement and internal knowledge sharing• Accountable for meeting and exceeding regional mobile app sales targets on a quarterly basis ultimately responsible for the Mobile P&L

As VP of Publisher Development, my primary focus is driving the success of PubMatic’s multi-channel, video, Enterprise and CTV publisher account acquisition efforts in the Americas.Some of my responsibilities are as follows:- Provide leadership and strategic direction to a sales group around maximizing the acquisition of multi-channel, video, Enterprise, and CTV publisher relationships- Lead account acquisition efforts in the Americas by developing and implementing sales plans that support increased direct sales- Prepare material for presentation to GTM leadership and company leadership as required to illustrate the progress of US Pub Dev as well as information on key deliverables- Develop business plans for the region that include target account lists, account assignments, and quotas- Monitor and review customer sales activity and make strategy adjustments as needed- Manage vertical sales of specialized offerings to existing customers, such as in CTV- Build strategic relationships with key contacts within customer organizations to understand opportunities for creating value- Participate in working with marketing to develop programs to influence success and participate in said programs accordingly- Participate in global whale meetings and support growth with global accounts- Hold weekly 1:1 meetings with all team members with specific pipeline review activity- Work with customer success teams to understand and develop solutions to onboard and ramp customers efficiently and effectively- Attend industry events (conferences and trade shows) to enhance sales and marketing efforts- Communicate effectively with global publisher development teams- Utilize superior communications skills to motivate staff and develop effective working relationships with peers, executives, and clients.- Keep abreast of emerging technology changes and innovations through formal or informal study,

As the Mobile App Publisher Sales Director I'm responsible for driving revenue growth via new in-app publisher acquisition, client retention and upselling to current publishers while leading the sales team. As a senior member of PubMatic’s Publisher Development team, I'm responsible for establishing, long-term, mutually beneficial partnerships with digital media companies and other comScore top 500 publishers. Being a key member of PubMatic’s sales team I am involved in prospecting, selling, closing long-term mobile relationships, educating and training the rest of the sales organization, setting and exceeding targets for the team, and performing performance reviews to help guide the team to maximum performance. Having strong mobile app publisher relationships, as well as a clear understanding of the perspectives of buyers in the marketplace I have been able to deeply penetrate the market. My record of progressive responsibility and accomplishments in digital media and/or technology sales has lead to strong knowledge of all facets of inventory yield strategies, and operational requirements for real-time programmatic monetization. I am also very familiar with SDK sales and have excelled in selling complex technical products.- Create and implement GTM strategy for PubMatic mobile SDK - Manage Mobile Publisher Development Team - Define and penetrate the mobile market for SDK - Represent PubMatic at TradeShows and Events as Mobile App Sales Lead

• Work with the Leadership Team to define, achieve and exceed revenue and business goals• Developing a publisher sales strategy and sales team that drives accelerated business growth• Work closely with the Marketing organization to shape go-to-market narrative, and be expert at articulating the story internally and externally• Developing territory and prospect plans• Reaching or exceeding quarterly revenue goals• Continuously prospecting for new business using your existing network of relationships and creating new relationships• Presenting PubMatic solutions for maximum immediate revenue recognition• Evangelizing the PubMatic solution to the assigned market• Lead sales efforts through all aspects of the sales cycle including relationship initiation, negotiation, and closing• Participating in industry events, both local and remote• Developing and growing PubMatic’s market presence

Create advertising solutions and determine workflow among technical, sales, and marketing teams within large, global data companies that offer support for major media companies including ESPN, Foxtel, and NBC Universal. Market service functionality, business models, and marketing spending through compelling upselling and cross-selling techniques. Conduct client reviews, meetings, and executive proposals. Educate and develop U.S. West and LATAM account executive teams and internal cross-functional team members to promote success and collaboration.Selected Contributions:• Forge new business opportunities with premium publishers, broadcasters, programmers, and networks, consistently exceeding monthly and quarterly revenue targets.9• Initiated and increased growth in existing accounts in new business vertical, surpassing total sales goal by +100% in 2016. * Lead and support team to grow revenue from existing accounts by creating new opportunities and optimizing existing channels.* Assist and manage West AE team with up-sell/cross-sell to publishers on new service functionality, business models and marketing spend for ad tech.* Effectively influence and motivate internal cross-functional team members to drive account success.* Drive client reviews, meetings and presentations at an executive level.* Consistently meet and exceed monthly/quarterly/yearly team and individual revenue targets.

Spearheaded agreements with new mobile publishers and partners for digital and mobile advertising enterprise that incorporates content valuation, ad serving, and ad exchange, including supply-side platform (SSP) technology.Fostered client relationships by arranging business meetings and organizing data analysis and research, by serving as company ambassador and internal advocate throughout partnerships with most strategic mobile clients and across functional groups, and by representing OpenX at tradeshows and industry events. Facilitated mobile account managers with post-sale onboarding.Experienced with: *SDK, Server-to-Server, JS Tags, JS Tags with Macros, API, Tagless integration, DFP, AdX, RTB, Open RTB, Vast 2.0, VPAID, Selected Contributions:• Engineered critical initiatives, such as emerging ad types, video demand, and international expansion.• Engaged with app development partners to launch monetization suite of mobile products. *Effectively represent the company by kicking off, owning and managing key relationships with company’s most strategic mobile clients. *Prioritize and evaluate mobile App Developers for integration into monetization suite. *Serve as internal advocate for clients by identifying common needs/opportunities across portfolio of clients and work with product management team to develop product roadmap for App Development partners. *Identify opportunities to grow client spend through data analysis, research, and optimization. *Develop and execute plans to drive deep levels of engagement with clients, including fostering relationships across various functional groups. *Coordinate with Mobile Account Managers on post sale on-boarding process. *Represent the company at trade-shows and other industry events.

Directed and trained team of 8-12 toward strategic goals, providing members with instruction and assessment.Closely supervised team members, generating reports to evaluate progress and efficiency of operations. Mentored team and encouraged synergistic relationship, remaining attentive to members’ feedback and suggestions.Selected Contributions:• Aggressively achieved sales targets reaching 262% to quota and fourth highest percentage in company in 2014.

Drove partnership initiation, technical support, and issue resolution to improve business strategy and conduct using expertise with ad serving, ad exchanges, RTB, programmatic premium, publisher business models, and relevant online ad technologies.Helmed top-tier publisher relationships, managing all aspects including long-term opportunity identification, knowledge of client’s business and objectives, ability to inspire collaboration with OpenX and its products, executive meetings and business development discussions, contract negotiations, and technology planning.Selected Contributions:• Dominated sales expectations, recognized as first in company for most mobile SDK exchange clients, most enterprise ad server sales at 415% to quota, and greatest overall contribution to national sales team.• Prevailed for three quarters within top two places awarded for most total new net revenue.• Maintained rank in top five for highest total percentage to quota in 2014, at 225% in first quarter, 182% in second quarter, 262% in third quarter, and 182% in fourth quarter.

Acquired, controlled, and closed key accounts for web and mobile publishers, such as Citysearch, Insider Pages, and Urbanspoon.Utilized knowledge of virtual advertising environment to deliver custom solutions and superior service to clients, while also coaching them to enhance their presence online. Analyzed and configured company products and business model, client ROI goals and data, media buying cycles, marketing philosophies, and target demographics.Selected Contributions:• Played an integral role in strengthening the sales processes and efforts through the development of new search listing advertisers, taglines, and business overview pages.• Championed several milestones, including highest productivity for a single month and a quarter, highest percent to quota at over 300%, and top-performing account manager for five consecutive quarters, leading to the fastest promotion in company history from account manager to senior account manager.→Q2 2013 Top Performing Rep responsible for 11% of total sales team productivity→Most new sales/accounts for new product launch Felix→Q1 2013 Top Performing Rep→Q1 2013 Most new revenue on Sales team→Q1 2013 Largest book growth at over $25,000 on Sales Team→Number 1 Top Performing Account Manger for 6 consecutive quarters →Fastest promoted Account Manger to Senior Account Manager in company history→Record holder for highest productivity for single month and quarter in company history→Record holder for highest percent to quota in company history at over 300%