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Product Management and Marketing Leader consistently recognized for aligning teams and implementing strategic initiatives that propel organizations into market leadership positions. Distributor, retail, ecommerce and reseller expert with in-depth knowledge in global markets (North America, Latin, EMEA and APAC). Highly regarded for creating product launches with effective go-to-market plans in B-to-B and B-to-C markets. Diverse marketing background in distribution marketing, channel marketing, segment marketing, market development, alliance marketing and retail marketing. Core competencies include: Specialties: • Manage Direct, Virtual and Matrix Teams• Global Expertise• Product Development• Business Strategy and Process Development• Insights in Consumer Market and Trends• Online Marketing• Sales and Product Training Development • New Products and Services Introductions• Strategic Partnerships and Alliances• Channel Development and Management• Promotional Program Development• In-store Merchandising• Marketing Communications and Sales Tools
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Product ManasgerTsc Printronix Auto IdIrvine, Ca, Us
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Global Product ManagerPrintronix 2022 - PresentIrvine, California, UsManaging new product development for laser printer portfolio. Researching competitive landscape, trends, and pricing for business plans and strategy. Developing tools to manage business and sales funnel. Business line expert for regional sales team. -
Director Of Marketing And Product ManagementJgm Consulting Services 2019 - 2023Technology and Consumer Electronics consultant services focused on bringing products to market. Market research and analytical skills to draw deep insights into product and market trends for upstream and downstream planning. Counseling for go-to-marketing strategies including pricing, channel placement, market development and customer acquisition plans through integrated marketing plans/digital marketing.
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Product ManagerBelkin International 2017 - 2019El Segundo, Ca, UsProfitability grew sales of Belkin product categories. Actively managed the product line strategy, and roadmap development through market research, trend analysis, analytics, forecasting, P&L budgeting, and competitive product analysis, which ensured proper life cycle management. Created, coordinated, and executed go-to-market strategies and tactics that align with corporate objectives and initiatives. Experience with Best Buy, Walmart, Future Shop, and other leading retailers. Managed cross-functional team. -
Director Of Marketing And OperationsVillanueva Properties 2016 - Jun 2017Manage property portfolio and investment strategy for residential properties. Analyze new acquisition opportunities and conduct financial analysis. Develop understanding of city and underlying sub-markets by running comparable analysis versus impact of city strategy and growth plans. Oversee property management operations including lease negotiations, contractors and facilities management. Facilitate and coordinate execution between teams.
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Product Marketing ManagerToshiba America 2011 - 2016Minato-Ku, Tokyo, JpAchieved company growth goals by identifying growth markets. Used data-driven analytics, market trends, and competitive market analysis to develop a product roadmap that achieves company P&L objectives. Developed go-to-market strategies and tactics to achieve company market share. Led product development for customized regional products. Developed product positioning, value propositions, messaging, advertising, packaging, in-store/on-line merchandising, and tools with the marketing team. Created presentations and conducted training activities. -
Product Marketing ManagerSeagate Technology 2008 - 2011Fremont, Ca, UsDeveloped and executed North American retail go-to-market plans that drove strategic initiatives, revenue and new product launches. Researched consumer buying behaviors and trends to drive advertising messaging, promotional planning and strategies. Conducted competitive analysis and research to drive programs and product roadmap strategies. Created presentations and conducted customer training. -
Global Segment Marketing ManagerSeagate Technology 2006 - 2008Fremont, Ca, UsResearched and developed emerging business opportunities to reach new market segments, verticals and channels. Developed product line roadmap and managed P&L budgets to achieve company goals. Created go-to-market strategies, programs, messaging, advertising content, presentation and channel infrastructure that enabled channel partners to reach new markets and drive incremental revenue. • Create a go-to-market strategy focused on the Digital Home segment, which delivers new revenue and sales opportunities.• Manage $10 million inventory reduction for 1.8" drive no longer being used. -
Global Strategic Alliance ManagerSeagate Technology 2004 - 2006Fremont, Ca, UsCreated Seagate’s Global Strategic Alliance program. Led global cross-functional team to create and execute world-wide alliance strategy and programs. Managed communication for all critical information between key stakeholders and a $14M budget. • Led global team that created and launched co-marketing programs with AMD, Intel, Microsoft and Promise Technologies.• Negotiated global agreements with industry leaders, such as Adaptec, AMD, Intel and Microsoft.• Developed and implemented channel go-to-market plans for personal, notebook and enterprise storage products that yielded 2,200+ new resellers, $500K incremental revenue and 7,000+ leads in two months.• Received Team Seagate Award (Employee of the Quarter Award), 2005. One out of three awards given from a pool of 45,000 employees. Received Marketing Customer Success Award, 2005.
Joe Martin Skills
Joe Martin Education Details
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Brandman UniversityMaster Of Business Administration - Mba (In-Process) -
California State University-SacramentoManagement And Operations -
Uc IrvineDigital Marketing & Communications Certificate -
Uc IrvineSalesforce Fundamentals For Business Administration
Frequently Asked Questions about Joe Martin
What company does Joe Martin work for?
Joe Martin works for Tsc Printronix Auto Id
What is Joe Martin's role at the current company?
Joe Martin's current role is Product Manasger.
What is Joe Martin's email address?
Joe Martin's email address is jo****@****hoo.com
What is Joe Martin's direct phone number?
Joe Martin's direct phone number is +194958*****
What schools did Joe Martin attend?
Joe Martin attended Brandman University, California State University-Sacramento, Uc Irvine, Uc Irvine.
What skills is Joe Martin known for?
Joe Martin has skills like Strategic Partnerships, Product Marketing, Management, Product Management, Competitive Analysis, Go To Market Strategy, Cross Functional Team Leadership, Merchandising, Strategy, Multi Channel Marketing, Online Advertising, Channel Partners.
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