At 6’4”, it’s little wonder Joe likes thinking big, creating strategic communications in all facets of advertising on a regional and national level. A song-and-dance-and-DJ man, Joe is also known as an internationally recognized award-winning Creative Director responsible for shaping brands as diverse as General Motors, First Niagara Bank and The Rochester Philharmonic Orchestra.Joe is currently a principle co-founder and creative director of Brandtatorship. A boutique advertising agency in Western New York that specializes in forging ideas that help companies take charge of their brand. With a stylus pen or pencil in hand, Joe’s expertise shines across a diverse field of disciplines including art direction, digital, broadcast production, illustration, and social media. Joe is the Immediate Past President of the Rochester Advertising Federation (RAF) and while president was responsible for developing programs and events that inspired the membership of marketing and communications professionals within the Rochester area.Know this about Joe. If he likes you, he’ll draw a caricature of you. If he really likes you, he’ll make it resemble you and not the cartoon blue jay Mordecai.

Reinterpreting vintage comics into large-scale works of art. Sacrilege? Travesty? Horrible? Quite possibly, but each work of art allows the comics to reach their fullest potential. Each work of art sets heroes free and exaggerates them. With their large size, the viewer is forced to be overwhelmed by the story. Every Hero Collage takes what is meant to be viewed as linear, and explodes it on a flat surface to be enjoyed all at once. Each consists of only certain comics within the book title, and to complete the art, I place a portion of the mastheads on the back of the canvases. There is an intentional choice to exploit certain storylines. No other random comic titles are included as filler. Each comic book resigns itself to sacrifice through selection. Each is a puzzle without directions.My work is currently represented by The Anthony Brunelli Fine Arts Gallery in Binghamton, NY, and has been in exhibitions as far off as Tokyo as well as from Florida to Michigan and New York, to California. Many works of art are in private collections across the United States.

Joined StormFrog in 2010 as creative director and expanded their capabilities to become a full-service digital partner. From websites, to games and mobile to augmented reality, with a focus on building brands in the digital world. Led the creative department, secured new business, and worked strategically to grow clients business.

I am an internationally recognized art director who is interested in shaping and growing a creative company, the brands it services and the talent it employs.Promoted to Associate Creative Director in the fall of 2005. Since then I was interfacing with clients, hiring employees, and overseeing multiple diversified accounts ranging from education to automotive to healthcare.

While at JWT I worked in 2 major markets: Detroit MI, and Atlanta GA. Promoted to Senior Art Director in 1999 while in Atlanta. Creative lead for two FDAF markets totaling 40+ mil in billings. Oversaw a team of designers and print production coordinators to implement all areas of creative. Executed creative from concept to completion, on strategy and on budget. Was responsible for design and production of television, print, outdoor and interactive media; art directed film and photo shoots and post production edits; prepared meeting materials and presented creative to clients.

Editor and content creator of a monthly sales planner given to all 265 store mangers. This document was used as a guide for store set-up, plan-o-grams, merchandising, end-cap and seasonal displays. I also worked as a store manager for their flagship seasonal Christmas stores during the holiday season. Started as a stock clerk and rose my way up the ranks to the marketing and advertising department within the corporate headquarters.