Joseph Mcburney

Joseph Mcburney Email and Phone Number

Associate Account Director, Retail Media @ Pacvue
Seattle, WA, US
Joseph Mcburney's Location
Seattle, Washington, United States, United States
Joseph Mcburney's Contact Details
About Joseph Mcburney

10+ years of experience extending across digital media planning, account/project management and programmatic strategy/activation within multiple industries including telecom, travel and ecommerce.

Joseph Mcburney's Current Company Details
Pacvue

Pacvue

View
Associate Account Director, Retail Media
Seattle, WA, US
Website:
pacvue.com
Employees:
472
Joseph Mcburney Work Experience Details
  • Pacvue
    Associate Account Director, Retail Media
    Pacvue
    Seattle, Wa, Us
    View
  • Pacvue
    Sr. Retail Media Display Manager
    Pacvue Sep 2023 - Present
    Los Angeles, Ca, Us
    • Prepare weekly and monthly retail media performance reports, analyze category trends, measure advertising and total sales, identify account trends, and perform competitive benchmarking across the client’s product portfolio• Create and manage display media strategies for various retailers, providing annual and ongoing budget recommendations to help clients achieve their business objectives, highlighting other operational KPIs or opportunities that impact advertising effectiveness, and delivering regular reporting on advertising performance• Leverage Pacvue technology to manage budget allocations, communicate with client on trends and pacing, and deliver results within client budget thresholds through rule based automation
    View
  • Stackline
    Senior Customer Strategy Manager
    Stackline Oct 2022 - Aug 2023
    Seattle, Washington, Us
    View
  • Wunderman Thompson Commerce
    Senior Project Manager
    Wunderman Thompson Commerce Feb 2022 - Oct 2022
    London, Gb
    • Leverage project management tools Smartsheet, Jira, and Confluence to communicate prioritizations, timelines and deliverables• Collaborate with delivery leads for resourcing and allocation strategy across projects
    View
  • Wunderman Thompson Commerce
    Senior Manager, Media
    Wunderman Thompson Commerce Jun 2019 - Feb 2022
    London, Gb
    • Serve as the key decision maker for Amazon display media, including all programmatic with Amazon DSP, on-site placements, and high-impact platforms• Create media strategies, media plans, conduct optimizations, and testing for all aspects of the purchase funnel and broader media plans• Create POVs as new Amazon betas become available and provide recommendations around execution• Deliver weekly reporting and analysis on key metrics to clients, adjusting media plans based on performance• Assist internal client teams in executing social and display campaigns driving to Amazon, providing attribution pixels for reporting and optimization
    View
  • Amazon
    Account Manager
    Amazon Aug 2018 - May 2019
    Seattle, Wa, Us
    • Planned, launched, and optimized $40.0MM+ of advertising revenue across 45 Account Executives, 114 advertisers, and 150+ campaigns, spanning all digital Amazon Advertising products • Provided in-depth analysis of campaign performance for both endemic and non-endemic advertisers, optimizing towards a wide variety of KPIs and developing actionable insights and recommendations for current and future campaigns • Partnered closely with sales and other stakeholders to develop in depth media plans and targeting strategies, including building targeting segments using Amazon and advertiser first party data
    View
  • Expedia Group
    Senior Ad Ops Specialist - Programmatic
    Expedia Group Jul 2017 - Aug 2018
    Seattle, Wa, Us
    • Manage all trafficking and troubleshooting of private marketplace deals across various supply-side platforms and ad servers; AppNexus, DFP, AdX and Index• Facilitate end-to-end management of audience extension campaigns including pre-sale consultation, campaign set-up, analyzing pacing and delivery to define optimization goals and adjusting campaign settings accordingly in demand-side platform Amobee• Build audience segments and project available inventory using Salesforce DMP (formerly Krux)• Ensure all booked revenue is recognized while campaign objectives are consistently met or exceeded• Participate in internal kick-off calls with Sales and Account Managers to outline optimal campaign set up for strategic partners• Address incoming Bad Ads and malware notifications
    View
  • Expedia Group
    Campaign Manager
    Expedia Group Feb 2016 - Jul 2017
    Seattle, Wa, Us
    • Accountable for working with internal sales team and external clients to implement compelling promotional campaigns• Consult clients on Expedia, Inc. guidelines and best practices to ensure their campaign performs to their benchmarks• Communicate creative specifications, provide clear timelines and set appropriate expectations to ensure the successful launch of advertising campaigns• Work with multiple systems for campaign build and reporting, systems include: JIRA, Salesforce, PaCe Landing Page Design, Confluence, and DoubleClick for Publishers • Complete monthly billing processes to ensure all campaign revenue is accounted for• Troubleshoot third party tags from multiple vendors to ensure policies are met• Proactively review and analyze reporting on a weekly basis to detect potential discrepancies
    View
  • Optimedia Us
    Digital Media Planner
    Optimedia Us Aug 2014 - Feb 2016
    View
  • Andersen Tax
    Marketing And Business Development Associate
    Andersen Tax Aug 2013 - Aug 2014
    San Francisco, Ca, Us
    View
  • Praetorian Digital
    Digital Account Assistant
    Praetorian Digital Oct 2012 - Aug 2013
    San Francisco, Ca, Us
    View

Joseph Mcburney Skills

Comscore Media Buying Social Media Salesforce.com Online Marketing Digital Strategy Dreamweaver Press Releases Photoshop Digital Media Jira Client Services Market Research Doubleclick For Publishers Digital Marketing Advertising Media Planning Doubleclick Mobile Advertising Facebook Online Advertising Campaign Strategies Online Content Online Campaign Management Budget Management Marketing Social Networking Time Management Editing Customer Service Social Media Marketing Email Marketing Newsletters Display Advertising Online Campaign Teamwork Management Project Management Marketing Communications Marketing Strategy Copywriting Confluence Indesign Resource Allocation

Joseph Mcburney Education Details

  • Gonzaga University
    Gonzaga University
    Business Administration; Marketing And International Business

Frequently Asked Questions about Joseph Mcburney

What company does Joseph Mcburney work for?

Joseph Mcburney works for Pacvue

What is Joseph Mcburney's role at the current company?

Joseph Mcburney's current role is Associate Account Director, Retail Media.

What is Joseph Mcburney's email address?

Joseph Mcburney's email address is jm****@****zon.com

What schools did Joseph Mcburney attend?

Joseph Mcburney attended Gonzaga University.

What skills is Joseph Mcburney known for?

Joseph Mcburney has skills like Comscore, Media Buying, Social Media, Salesforce.com, Online Marketing, Digital Strategy, Dreamweaver, Press Releases, Photoshop, Digital Media, Jira, Client Services.

Who are Joseph Mcburney's colleagues?

Joseph Mcburney's colleagues are Fiona Han, Hao Wu, Anthony Rosario, Leo Qi, Doug Lau, Jason Qiang, Joshua Van Der Schyff.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.