Joe Mchugh Email & Phone Number

Vermont, United States

Norwich, Vermont, US

Owner of both the Amazon channel and the direct-to-consumer website as well as the digital marketing programs. Responsible for leading the marketing team, KPI development, budgeting, P&L management and strategic planning.

After four years away, I decided to return to Vermont in 2022. I left my position at Garnet Hill and used the time off to relocate and search for a new position.

Franconia, NH, US

• Develop the internal e-commerce roadmap to continuously improve the user experience, brand presentation and financial performance of GarnetHill.com through testing, analysis of user behavior and site performance.
• Manage the site testing and optimization program from ideation and test construction through analytics, debrief and implementation of new features.
• Manage code releases and builds in combination with shared web development team and the other portfolio brand sites.
• Manage site technology stack and vendors, seek opportunities for future partnerships to leverage emerging technologies, and maximize existing functionality.
• Expand the use of digital analytics across the organization. Increase the visibility into how customers engage with product and brand across the digital landscape. Partner with brand and merchandising teams to maximize.

Franconia, NH, US

• Primarily responsible for developing strategies that deliver relevant and targeted customer experiences across channels. Lead transition of marketing calendar, activities and analysis from traditional print catalog.
• Ideate, plan, and continuously improve effective end-to-end customer journeys across multiple touchpoints and channels to improve lifetime value, brand loyalty, and drive growth and profit.
• Direct segmentation and content strategy across paid and earned digital media, email and print.
• Leverage customer data and analytics to create highly targeted, scalable customer audiences to improve acquisition, retention and reactivation.
• Partner with creative, merchandising and marketing teams to design and deploy relevant campaigns for each stage of the customer lifecycle across print and digital media.
• Develop and manage the marketing technology project roadmap in coordination with the other brands in the Cornerstone portfolio, external vendors and shared services.

Stockholm, SE

• Focused on launching new initiatives and projects to help Husqvarna transition from traditional manufacturing and distribution activities to direct-to-consumer sales through digital channels.
• Develop and implement e-commerce strategies for the U.S. market across the direct to consumer website, Amazon, independent dealers, and other online retailers.
• Launched first direct to consumer e-commerce site for Husqvarna in the U.S. market, Shop.Husqvarna.com. This included the development of a proof-of-concept site, planning and integration with all business units.
• Implemented programmatic, performance-based online advertising campaigns across Google, Facebook and Amazon in order to generate sales. This has been another new initiative and involved development of sales based KPIs.
• Implemented analytics and standardized reporting for Amazon and Shop.Husqvarna.com in order to establish a foundation for data-driven decision making and project prioritization.
• Partner with finance to create budget methodology and profitability metrics for digital sales channels.

Burlington, Vermont, US

• My team managed all of the online marketing for Gardeners.com, delivering more than 200 million emails annually, growing PPC and Google Shopping campaigns, and expanding our reach through social, affiliate and.
• Lead the Online Marketing Team in acquiring new customers, increasing loyalty from existing customers and reactivating lapsed customers through online channels including e-mail, paid search, an affiliate network.
• Develop annual and seasonal marketing budgets at the programmatic and macro-levels. Manage weekly, monthly and quarterly financial targets and performance for all online programs. Evaluate effectiveness of tactics and.
• Collaborate with Direct Marketing and E-commerce teams in long-term customer lifecycle planning from acquisition to retention and loyalty, catalog circulation, website experience, product marketing and.
• Supervise the online marketing team, providing them with direction and feedback regarding their areas of focus.
• Manage the cross-functional e-mail team including, designers and copywriter, to deliver over 150 control contacts per year as well as maintaining automated and recurring programs.

Burlington, Vermont, US

• This position and the two below were similar and led from one to the next as new programs were launched and traditional task-driven e-commerce responsibilities evolved into multi-channel, customer-centric marketing.
• Planned and directed Gardener’s weekly and recurring marketing e-mail program. Merchandised e-mail, worked with web development to build and implement automated e-mail contacts like an abandoned cart e-mail and welcome.
• Implemented SEO best practices for gardeners.com, developed standard operating procedures for multi-department SEO input. Partnered with web development to leverage the site platform SEO features.
• Implemented Google Analytics for gardeners.com and developed the discipline of site analytics and performance reporting for the website. Mined site analytics and recommended site improvements to both commerce and.
• Launched Gardener’s Supply’s presence on Amazon and E-bay marketplaces. Project managed both the technological and marketing aspects of the integration.
• Managed partnerships with content publishers including Martha Stewart Living, Fine Gardening\Taunton Press, America’s Test Kitchen, Meredith Publishing and others.

Burlington, Vermont, US

Burlington, Vermont, US

Burlington, Vermont, US

Trained contact center service representatives in all aspects of contact center work and policies. Worked with process improvement team to build efficiency and limit costs by implementing contact center best practices. Developed training materials and presented trainings to the contact center staff, including all seasonal product trainings for Gardener’s.

US

Taught Literature and Composition to high school students. Planned and administered five course daily schedule. Also served as Varsity golf coach and moderator of the student ski club.