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I help B2B tech companies build sustainable content programs that drive qualified pipeline and build brand awareness — without sinking millions of dollars in VC money. The best B2B marketing is built on a foundation of real-world experience and subject matter expertise. That foundation makes every aspect of your marketing strategy work together to build trust with your target audience and drive conversions. Want to work together? There are a few ways we can do that:- Repurposing bundles to turn great conversations into great content- End-to-end strategy and creation for a pillar content program (podcast, video series, etc.)- Work with me and the New North team to build a complete marketing strategy for your B2B tech companyOr, if you just want to chat, send a message — always happy to talk shop.
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FounderJoe MichalowskiBellingham, Ma, Us -
Head Of Client ServicesNew North Feb 2024 - PresentFrederick, Maryland, Us -
Director Of ContentMosaic.Tech Jun 2022 - Feb 2024San Diego, California, UsLed content at Mosaic, developing strategies and executing across SEO, webinars, podcasts, and social media to generate millions of dollars in pipeline per quarter. The content strategy I ran from Day 1 at Mosaic has led prospects, customers, and investors to say things like:- "You guys really set the bar for content strategy and as we enter the next phase of growth we may take a few pages out of your playbook."- "The finance guys at [our company] share your marketing content to their entire company as an example of what world-class looks like."- "Your content game is ridiculously spot-on and I'd really love to get advice on how to continuously generate such relevant content." - "Your podcast is incredible. Every time I'm thinking about my next big problem or topic, you guys release a podcast episode about it. How do you do that??"- "Your content is clutch! Love the emphasis on teaching and providing value to the world." -
Content StrategistMosaic.Tech May 2021 - Jun 2022San Diego, California, Us -
Content Marketing ManagerAnimalz Oct 2020 - Apr 2021New York, Ny, Us -
Content Marketing ManagerNdash.Co Feb 2018 - Oct 2020Concord, Massachusetts, Us -
Brand Journalist - Cyber Security And B2B TechnologyNdash.Co Aug 2015 - Feb 2018Concord, Massachusetts, Us-Create multiple forms of content including blogs, white papers, emails, landing pages, solution briefs and more.-Write about various tech topics, such as cyber security, mobile app development, storage, virtualization, cloud computing, enterprise mobility and telecommunications.-Help manage numerous clients and ensure content calendars stay updated, multitasking to ensure clients receive deliverables in a timely manner. -
Program Performance Associate (Email Copywriter)Techtarget Mar 2015 - Jul 2015Newton, Ma, Us-Write promotional emails for tech media groups such as Networking, Storage, Business Applications, etc.-Study assets from companies including IBM, Cisco, and Dell about B2B IT services and products.-Analyze email marketing metrics including click through rate, acquisition rate, open-to-click conversion, etc. -
Technical EditorAnalog Devices Jul 2014 - Feb 2015Wilmington, Ma, Us-Act as project manager for multiple different documents at once.-Lead a team consisting of one engineer and one illustrator through the publication process for each individual project.-Learn and stay current with all company stylistic standards regarding diction, grammar, and format.-Grow comfortable with technical data regarding various semiconductor products produced by Analog devices.-See the AN-1341 Application Note for example of work. -
Writing TutorOffice Of Academic Services At Providence College Sep 2011 - May 2014-Conduct one-one-one sessions with students to help improve both their papers and their overall writing skills.-Assist any student regardless of where they are in the writing process (brainstorming, outlining, rough drafts, final polishing, etc). -Review students' papers for issues in organization, cohesiveness, thesis statements, grammar, etc.
Joe Michalowski Skills
Joe Michalowski Education Details
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Providence CollegeEnglish Literature
Frequently Asked Questions about Joe Michalowski
What company does Joe Michalowski work for?
Joe Michalowski works for Joe Michalowski
What is Joe Michalowski's role at the current company?
Joe Michalowski's current role is Founder.
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What schools did Joe Michalowski attend?
Joe Michalowski attended Providence College.
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Joe Michalowski has interest in Ultimate Disc, New Technology, Disc Golf, Literature, Critically Acclaimed Movies.
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Joe Michalowski has skills like Social Media, Writing, Blogging, Content Marketing, Marketing Strategy.
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