Joseph King Email & Phone Number

Bethlehem, Pa, Us

Bethlehem, Pennsylvania, Us

Responsible for the brand positioning, marketing and business development of Focused Consulting, a boutique firm that specializes in helping life sciences and insurance customers achieve regulatory compliance through the selection, development, implementation and support of flexible IT solutions.

Santa Clara, California, Us

Led the company's global marketing and communications strategy with an emphasis on building the brand, lead to revenue programs, and positioning the Company as THE partner for enterprises looking to "Unleash the Power of Azure and GenAI."

Bethlehem, Pa, Us

Adjunct Professor in the Business and Economics department. Taught "Web Analytics" in the MBA Program.

Toronto, Ontario, Ontario, Ca

Elevating the brand, product marketing and demand strategy in NA. Launched an Account Based Marketing (ABM) strategy for the company's flagship data platform, Atacamma ONE. The ABM program produced a 38% increase in MQLs and SQLs in the first 6 months. Conceptualized the first global user's conference.

Edison, New Jersey, Us

Led the global brand, marketing and communications strategy for this full-service digital transformation and consulting firm.

Mumbai, Maharashtra, In

Managed the brand, marketing and communication strategy for the company's NA business.Conceptualized and activated the first 5 TCS NYC Marathons (2014-2018), helping re-position TCS as a leading global IT services brand. Brand Finance valued the TCS brand at $14B in 2019, a 70% increase from 2014.Led the NA industry marketing teams, resulting in increased new business revenue YoY. Responsible for TCS NA Summit, the annual 250 executive client event.Worked with the corporate communications team to drive brand awareness of TCS' STEM education programs and the launch of Tata Innovation Center (Roosevelt Island) and TCS Hall (Carnegie Mellon University).Launched a product marketing strategy for Digitate ignio™, ranked as a Top Software Company on the fifth anniversary, and #37 among the Top 100 Software Companies of 2020.

Newtown, Pa, Us

Managed the company's global brand strategy and corporate marketing, working with a marketing team based in NA, Ukraine, Belarus and Hungary. Partnered with NY-based branding agency, Sullivan, to relaunch EPAM’s brand platform, "Engineering the Future," including redesigning the company’s website.

Chicago, Il, Us

Responsible for marketing, advertising, thought leadership and public relations to support the company's growth in North and South America.

Bangalore, Karnataka, In

A member of the founding execute leadership team. Managed the marketing and communications strategy that included demand generation, analyst relations, public relations, market research, inside sales, industry conferences, first generation social media and other digital marketing, employer branding and the company's website. Supported the investor relations strategy that led to a successful IPO debut in 2007.

Managed all aspects of the Company’s field marketing program for the U.S. east region. Responsibilities included advertising; events; direct marketing; collateral development; alliances and trade associations (ITSMA).

New York, Ny, Us

Managed a multi-million dollar marketing budget for the firm’s U.S. Consumer Markets Industry Group. Helped create KPMG’s first generation online portal for the Retail Industry. Managed relationship with key industry trade associations including the National Retail Federation, Food Marketing Institute and the Grocery Manufacturers Association.

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Atlanta, Georgia, Us

Mba, Marketing

Ba, Business Management