Managed a team of program managers, editorial, and development teams and modernized the digital experience of NTT DATA America's website. Led all digital operations for NTT DATA America and led web strategy for the business.

Managed a team of project managers, editorial and cross functional team members for Dell Enterprise Services business. Lead digital transformation of Dell Services webpages to mobile responsive platform. Revamped content strategy for web, optimized SEO results for the business, and streamlined operations for managing web content for the business.

• Managed a global team of digital marketing consultants to deliver sales leads and increase pipeline for SMB/Public/Commercial sales teams• Global commercial pipeline increased 26% y/y with launch of optimized forms, sales incentive programs, and increase of merchandising across dell.com• Drove web strategy to increase sales leads with cross collaboration within digital team- delivering new process change to manage leads in digital, update content, and web merchandising enhancements to increase conversions• Delivered quarterly briefing review to senior leadership and internal stakeholders to identify wins and opportunities for the business• Mentored team to ensure each member can reach career goals - identified goals with each team member and working to ensure members have visibility and guidance to grow their career

• Managed a team of content editors and project managers to optmize new B2B end user content for solutions pages- delivered over 100+ projects with $3M in pipeline upside• EUC solution traffic increased 8% quarter over quarter, with organic search optimization driving 60% of traffic growth• Transformed Desktop Virtualization from 18th most visited site to 2nd most visited site year over year- strongest EUC site for pipeline and second most pipeline delivered across all solution sites Y/Y• Increased Sales ready leads and nuturuing opportunties by 30% Y/Y• Lead weekly analytics meeting with members across the organization to deliver results and identify opportunities for the business to pursue

• Developed End to End Analytics Data Mart for business unit- data mart drives analytics for several marketing campaigns from Search ROI to identifying content opportunities for digital • Managed & completed global dell.com Public and Large Enterprise sites to new CMS platform to improve online customer experience for B2B customers • Led site optimization team focused on increasing NPS, online sales and content generation of Dell solutions• Executed test and target campaigns focused on increase of B2B sales ready leads- increasing form conversion by 10% q/q

• Team lead for global expansion of eDell User Generated Programs including Ratings and Reviews, Customer Spotlights and Screen Share Sales Application• Increased exposure of Ratings and Reviews 70% with additional online placements in Next Gen site platform• Developed and deployed processes to globalize customer spotlight program to increase merchandizing and brand presence in emerging markets• Created training documents and trained APJ (Asia Pacific, Japan) sales teams on use of Screen Share sales application• Served as finance liaison to review business cases, review financial models and confirm benefits to the business unit

• Deployed the first ratings and reviews program for Dell across 60 countries in 15 different languages across 60 countries throughout Asian Pacific, European, Latin American, US and Canadian domestic and commercial markets• Managed Global Customer Spotlight Campaign, highlighting a customer’s purchase on the website and allowing other customers to purchase the same configuration- increasing margin for those products sold by 30%• Managed direct mail, email, and website marketing campaigns responsible for 80% of review content• Facilitated communication between business segments to ensure quality teams, care teams & sales teams identified issues and resolved errors online

Led a cross-segment team to develop system scanner application- recommending computer updates to customers based on system specifications- exceeded revenue and margin goals for parts by 140%. Drove 3x traffic to website with email and direct mail campaigns. Cross linked new app to eSupport, My Account, and Accessories browse layer to improve dell support customer experience and build interest in upgrades for systems.

Developed over 16 personalized demand-generation email campaigns for corporate and public clients with focus on building the Dell Parts business. Analyzed and delivered weekly reports to the business for email marketing campaigns. Identified opportunities with pricing and brand teams to create weekly offers targeted to increase conversion for B2B customers.

Sales representative for corporate and institutional customers purchasing computers, software, and accessories. Mentored new sales members and maintained account relationships with the VA, Mary Kay and other corporate accounts.