Joseph Moukarzel

Joseph Moukarzel Email and Phone Number

Author | General Manager at 13C Wine & Spirits @ 13C Wine & Spirits
Joseph Moukarzel's Location
Lebanon, Lebanon
About Joseph Moukarzel

15+ years of experience in the wine industry.Published author.

Joseph Moukarzel's Current Company Details
13C Wine & Spirits

13C Wine & Spirits

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Author | General Manager at 13C Wine & Spirits
Joseph Moukarzel Work Experience Details
  • 13C Wine & Spirits
    General Manager | Wine Specialist
    13C Wine & Spirits Nov 2022 - Present
    Amman, Jordan
  • Self-Employed
    Wine Business Consultant
    Self-Employed Jun 2019 - Present
    Lebanon
  • Zakka Multitec
    Product Manager
    Zakka Multitec Mar 2021 - Oct 2022
    Beirut, Lebanon
    Management, sales and distribution of raw and packaging material for the F&B industry:Oenological products (Laffort - France)High-end glass packaging (Bruni glass - Italy)Flavors, fragrances and raw material (Robertet - France)Natural cork (Amorim - Portugal)Technological cork and T-cork closures (Labrenta - Italy)PVC and polylaminated capsules (Made in: Greece, Moldova)Aluminum closures (Made in: Italy, Bulgaria)
  • Gabriel Bocti S.A.L
    Brand Manager - Foreign Wine & Champagne
    Gabriel Bocti S.A.L Jan 2017 - May 2019
    Beirut District, Lebanon
    Operating on the On and Off-trade channels, I'm managing top brands such as Taittinger, Laurent-Perrier, JP Chenet, Calvet, Piccini, Zonin, Marchesi di Barolo, Gaja, Frescobaldi, Paul Jaboulet, Mahler-Besse, Duclot, Ulysse Cazabonne, Joseph Drouhin, Miguel Torres, Domaines Ott, Pascal Jolivet, and many others. My key responsibilities include:-Identifying and choosing battles: In the Wine category, battles constantly change depending on seasons, color and origin, Price, Key SKUs and other parameters.-Stock management of more than 1500 active SKUs, while taking into consideration promotional quantities and seasonal needs. Follow up on supply chain.-Supplier relationships: supplier visits preparations and implementation, negotiations, market visits, client meetings and events.-Brand plans: preparation and implementation of yearly plans per brand while segmenting budgets with promotions, POS material and activations.-Reports: directly reporting to the CEO (weekly meetings) and MD. Monthly sales reports of the category by supplier and by channel, providing analytics and taking actions on the concerned product/channel. -Education: Internal and external staff training, daily support to the sales team on technicalities, stock situation, suggestions and sales tips.-Marketing campaigns: preparation and implementation of seasonal campaigns: wine fairs, Christmas, Summer, Beaujolais Nouveau, etc... with all related communications (ATL/BTL) to reach specific targets and deplete stocks.-Wine Menus: creating and updating wine menus, advising on menu structure, organizing tastings to push on strategic references, choosing a selection depending on the client's needs and internal strategy.-Events: Planning and implementations, SM communication, courses and technical documents, meeting face to face with end consumer (similar to the role of a brand ambassador).-Category management for clients: prepared, suggested and implemented the wine category of other clients.
  • Gabriel Bocti S.A.L
    Wine Sales Executive
    Gabriel Bocti S.A.L Jan 2017 - Jul 2017
    Beirut District, Lebanon
    Co-managing Vintage wine cellars: Direct sales with clients, Stock control and management, Daily sales reporting and analysis, Suppliers relations, Seasonal promotions and preparations.
  • Earl Denis Et Florence Dubourdieu
    Internship In Environmental Management System Iso14001 - Bordeaux
    Earl Denis Et Florence Dubourdieu Feb 2016 - Aug 2016
    Chateau Doisy-Daene, Bordeaux
    The Environmental Management System (EMS) is a pioneering project in Bordeaux, France. It specifies guidelines to follow for a better, safer and healthier environment, both outside and inside a winery. However, this management system has many flaws that need to be improved, and this is my job:- calculating the "Carbon Footprint" of the company, and establishing an action plan,- Preparing and performing Audits as a means of self-monitoring and improvements- Implementing and applying the "Smart Farming" method and connecting it to a cloudIn addition, assisting to all activities taking place in the cellar (racking, stabilizing, bottling, packaging, sampling, etc...)
  • Enoteca | The House Of Wine
    Wine And Spirits Sales
    Enoteca | The House Of Wine Oct 2010 - May 2013
    Beirut
    Wine and spirits sales. Managed over 600 labels of wine and over 200 labels of spirits: technical sheets, tasting notes, composition and production method.Advised customers on how to choose wines for their events: private parties, dinners, weddings and events.Followed-up and prepared wine orders and deliveries: home deliveries, corporate gifts, and restaurants. ensured that the quantity is available and set a delivery date.Assisted with wine tasting courses and sessions.Assured that the shop is clean and inviting to customers.https://www.facebook.com/EnotecaLaMaisonDuVin/timeline
  • Clos De Cana
    Enology And Quality Control Training
    Clos De Cana Sep 2009 - Jan 2010
    Ras El Harf
    Enology and lab work,quality control, bottling, packaging,Promotional sales
  • Chateau Ksara
    Enology And Harvest Training
    Chateau Ksara Aug 2009 - Sep 2009
    Zahleh
    Enology and harvest training, participated in chemistry analysis of grape must and juice. Operatedvinification processes and analysis on red, white and rose wine.http://www.chateauksara.com/

Joseph Moukarzel Skills

Winemaking Viticulture Landscape Architecture Soil Management Iso 14001 Spss Wine And Spirits Industry Wineries Terroir Management Wine Sales Wine Marketing Autocad Photoshop Microsoft Office Realtime Landscaping Architect Software Beekeeping Guitar Playing Cooking Soil Mapping Movie Editing Wine Wine Tasting Food Microsoft Excel Marketing Strategy Management Project Management Sales Sales Management Customer Service Storytelling Retail Category Management Environmental Management Systems Marketing Carbon Footprinting Carbon Neutral Greenhouse Gas Inventory Research Sustainable Development Alcoholic Beverages Champagne Red Wine Wine Cellars

Joseph Moukarzel Education Details

Frequently Asked Questions about Joseph Moukarzel

What company does Joseph Moukarzel work for?

Joseph Moukarzel works for 13c Wine & Spirits

What is Joseph Moukarzel's role at the current company?

Joseph Moukarzel's current role is Author | General Manager at 13C Wine & Spirits.

What schools did Joseph Moukarzel attend?

Joseph Moukarzel attended Universitat Politècnica De València (Upv), Università Di Bologna, Groupe Ecole Supérieure D'agriculture D'angers, Lebanese University - Faculty Of Sciences, Lebanese University - Faculty Of Sciences.

What skills is Joseph Moukarzel known for?

Joseph Moukarzel has skills like Winemaking, Viticulture, Landscape Architecture, Soil Management, Iso 14001, Spss, Wine And Spirits Industry, Wineries, Terroir Management, Wine Sales, Wine Marketing, Autocad.

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