Joseph is a recognized, multi-disciplinary leader in the design, advertising and marketing field. He is expert in branding and business strategy and in developing short-to-long form branded content. He’s also an award-winning multi-hyphenate designer / creative and executive producer working with more than 100 brands over two decades. His work has earned broad recognition including Emmys, Addys, Webbys and Tellys.In 2001, at 20, Joseph founded Designsensory, an integrated marketing and advertising agency. As Co-CEO and CCO, he oversees teams that help brands realize their true potential. Armed with a big-picture mindset, insatiable curiosity, global connections and a maniacal attention to detail, Designsensory is redefining what can be done with brands, technology and content. For the past 3 decades, Joseph has collaborated with grassroots to global organizations, governments, iconic destinations and celebrated brands. This includes states like Tennessee and South Carolina and South Dakota, destinations like Augusta, GA and Gatlinburg, TN and brands like The Biltmore Company, Jack Daniel's Whiskey, Lodge Cast Iron, NASCAR, Discovery, HGTV, Food Network, The Boy Scouts of America, Petsafe, Varsity, The Congressional Medal of Honor and Regal Cinemas.He also serves as Co-creator and Executive Producer for several original content series including "Tennessee Uncharted"​ an Emmy-winning outdoor travelogue series, "Remastered" an Emmy-winning docuseries on innovators and craftspeople, and "The Wild Life," a show that goes behind-the-scenes at Zoo Knoxville. A serial entrepreneur, Joseph has ongoing interests and projects in a variety of related sectors.In 2013, Joseph partnered to launch PopFizz, an independent film, video, motion production company. In 2020, Joseph co-founded MuzeDigital to launch (learnwithmuze.com) a remote music teaching platform. In 2021, Joseph co-founded Civitas Agency, a government and economic development focused agency that delivers strategy that shapes communities, government & culture. It was profitable in it's first year. In 2022, Joseph focused deeper into sports and entertainment and partnered with top NIL (name-image-likeness) collectives to develop and produce original content that leverage their roster of student-athletes. Current original series include Club Confidential: Tennessee Volunteers Edition, Keeping Score and The Replay. Three months into release, Club Confidential became the most popular show featuring Tennessee Volunteers athletics.