Joseph Noujaim Email & Phone Number

United Arab Emirates

London, Gb

I joined BAT in 2021 as the Head of Digital Business Services for the Middle East, South Asia, and North Africa Area. In my role, I spearheaded the Area's digital transformation journey, bringing my expertise as a former Digital Transformation Expert to drive impactful change.During the initial three months, I assembled a formidable leadership team dedicated to transformation. Together, we crafted a visionary roadmap, defined our "Job To Be Done," and established a clear strategy for our function.In 2023, our team achieved remarkable milestones that set us apart:We engineered a digital ecosystem from the ground up, seamlessly building and deploying E-Commerce and CRM platforms. As a result, we successfully launched multiple e-Commerce portals for esteemed brands like VUSE, VELO, and GLO across diverse markets such as KSA, UAE, Pakistan, Jordan, and beyond.Harnessing internal resources and minimizing dependence on external partners, we cultivated a robust in-house digital team, amplifying our capabilities.By fostering collaboration between IT, Marketing, and the Global Business Services arm, we established a thriving digital hub that became the beating heart of innovation within BAT.Through astute cost management and optimization, we accomplished an astounding 75% reduction in digital operational expenses, driving efficiency and maximizing resources.Migrating seamlessly from one ERP platform to another, we executed a complex transition without disrupting core business operations, earning accolades for our meticulous planning and execution.By modernizing and stabilizing our factory systems, we enhanced productivity, efficiency, and reliability, laying a strong foundation for future growth.Today, our Area is celebrated as a digital innovator and renowned for our rapid execution capabilities within BAT. I take immense pride in leading this exceptional team as we continue to push boundaries, drive innovation, and deliver tangible results.

London, Gb

Amman, Jo

Member of the Leadership team and reporting to the CEO, I am responsible to lead the Digital Transformation of Fine Hygienic Holding on the B2C and B2B fronts.My role in Fine HH is to lead on the digital front and help the company reach its vision of becoming "the shining star of the Arab FMCG world".For 3 years, Fine HH went through a major transformation on the digital front, and my team was a major driver in this endeavor:- The E-Commerce contribution to the company’s EBITA grew significantly.- Fine Tissues is the number one brand on Amazon in its category, with market share exceeding 80%.- Fine Guard is the number one brand on Amazon in its category, with market share exceeding 50%.- Fine Baby is in the top 3 brands on amazon, with market share exceeding 30%.- TheFineShop.com, Fine HH’s own Direct To consumer online store, was launched in 2020 and offered consumers around the world access to Fine HH’s entire product portfolio, with easy online payment and worldwide shipping.- E-Commerce growth tripled in 2020.These results are the fruits of a big revamp of Fine HH’s infrastructure and internal processes, along with a big shift in mindset on how to conduct sales and marketing in a digital world.The most prominent success is by far my direct contribution to the launch of "Fine Guard", the virus killing reusable mask, during the COVID19 pandemic. I lead a small team of talented individuals, managed to create a brand from scratch, and launched it on Amazon within 8 days.

Amman, Jo

Leading the Digital Transformation of Fine Solutions, the Middle East and North Africa Away-From-Home (AFH) Tissue and Hygiene division of Fine Hygienic Holding.My role consists of deep strategic thinking and use of incredible technologies, in the aim of deploying a digital ecosystem that will assist Fine Solutions in boosting it’s audience relationship, optimizing it’s business and maintaining a leadership position in it’s industry.

Sin El Fil, Mount Lebanon,, Lb

In 2010, I Co-Founded a tech startup, BLOOMERANGS, specialized in marketing software solutions.BLOOMERANGS kicked of as a very ambitious, energetic and forward thinking company. We pioneered the marketing technologies industry in the Middle East, by creating a branded marketing platform, BLOOOOM, which aim is to assist marketers in turning their customers into fans. Key achievements within 7 years:- We created more than 11 powerful marketing tools (Content Management, Communication Management, Commerce Management, Loyalty Management, Coupons Management, Surveys Management, Digital Signage, Proximity Marketing Management, Audience Management, Audience Segmentation, Reporting and Analytics), all under a single unified cloud-based platform, integrated with multiple channels like Websites, Mobile Apps, Social Media, etc. - We expanded our business and operation from Beirut to the Middle East and Africa region (Head office in Beirut, Business Development office in Dubai)- We developed a customer base including big local and regional names like Nike, Converse, Red Bull, Infiniti, Nissan, AWRostamani, Villagio Qatar, Abu Dhabi Marina Mall, Abu Dhabi Mall, FitRepublik, Empire Cinemas, Cinema City, Maliks Bookshop, Saradar Bank, Bank of Beirut and Arab Countries (BBAC), and more.- We participated in regional events and exhibitions, and nailed various award, namely “The most innovative Audience Relationship Management platform in the UAE - 2014”- We deployed ENRICH (enrichclub.com, for AWRostamani Group), the biggest automotive loyalty coalition network in the UAE, fully running on BLOOOOM, and integrated with one of the biggest Oracle ERP deployment in the country.In 2017, BLOOMERANGS was acquired, along with BLOOOOM.As part of this acquisition, I handed over the CEOship of BLOOMERANGS for the acquirer, and exited the company through a very smooth transition phase.

Beirut, Beirut, Lb

Business Development, Market research and segmentation, Partner channel management, sales strategies, new product conception, development and roll out

Dubai, Ae

Product Management, Sales Management, New Market Penetration, Market Analysis and Segmentation, Marketing and Communication Activities, Partner Channel Management, Product Positioning

Beirut, Lb

Product Management, Pre-Sales Expert, Product Marketing, Per Vertical apprach, POC and ROI models

Beirut, Lb

HP ProCurve

Fairfax, Virginia, Us

Radio and Transmission planning software for Mobile OperatorsBased in DubaiActivities:Oracle Database deployment and cleansingSoftware customizationTraining and POCOn-site support for Mobile Operators:Pakistan, Iran, Oman, Bahrain, Kuwait, Qatar, Lebanon, Jordan, Morocco

Paris, France, Fr

Java, Oracle, XML, XSL developer

Beirut, Beirut, Lb

Developer: ASP, Flash, C++ and VB

Master’S Degree, Master Of Engineering In Open Information Systems

Certificate, Artificial Intelligence

Professional Certificate, Disruptive Strategy

Digital Marketing

Machine Learning Using Tinyml, Professional Certificate

Blockchain For Business, Professional Certificate

Certified Blockchain Architect, Blockchain

Bachelor’S Degree, Computer And Communication Engineering

French Baccaloreat, Math