Joseph Ortega Email & Phone Number

San Francisco, California, Us

At Delightree, I lead the marketing efforts to help multi-unit franchisors simplify their operations with our SaaS platform. I’m focused on growing the business through a mix of strategic marketing initiatives and hands-on execution. My day-to-day includes:- Developing and managing campaigns that drive qualified leads into the sales funnel, using a mix of digital marketing, content creation, and targeted outreach.- Working closely with our sales team to build compelling case studies, product decks, and other assets that highlight how Delightree can solve the unique challenges franchises face.- Overseeing our website, making continuous improvements to enhance the user experience, optimize for search engines, and improve lead conversion rates.- Ensuring our brand messaging is clear, consistent, and resonates with our target audience, positioning Delightree as a fresh, innovative leader in the franchise SaaS space.I enjoy the balance of strategy and execution in my role, and I’m particularly passionate about creating marketing programs that deliver tangible results. Working closely with the sales and product teams, I ensure our marketing supports Delightree’s growth goals and helps franchise systems succeed.

Philadelphia, Pennsylvania, Us

As a Growth Marketing Manager, my role involves both strategic leadership and hands-on execution. I lead our marketing team in driving revenue and growth through a deep understanding of our marketing funnel and data-driven initiatives. I also work closely with my team to coach, mentor, and set goals that enable us to continue making a difference in the fitness management software industry.

Denver, Co, Us

Design, plan, manage, and optimize integrated digital campaigns across multiple channels to generate leads to fill the sales pipeline.Develop campaign and channel metrics in partnership with sales team, reporting on the impact of campaigns across the Enterprise segment and optimizing performance over time.Acted as a strategic partner to the Enterprise sales team, establishing a feedback loop to improve marketing efforts by segment.Built and optimized industry specific nurture streams, testing new offers and messaging to improve conversion rates. Development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital.Track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management.Leverage marketing automation and lead management to streamline, automate and measure marketing tasks and workflows.Manage relationships with multiple agencies, effectively communicating project goals and delivering results on schedule and within budget.

Lakewood, Colorado, Us

Develope full funnel strategic vision to provide customer leads to franchisees across entiredigital ecosystem (Website, email, search, social media, blog) to deliver on company KPIs and businessobjectivesDesigned an internal CRM implementation which allowed customer leads to be segmented forappropriate corporate, regional and franchise-level campaigns and communicationDevelop franchise digital marketing strategy; Develop training, tools and resources for franchisees to actively participate in executing digital strategy for their locationsDesigned and oversaw all aspects of digital marketing initiatives, including paid social media strategy,website design, email, digital advertising campaigns, search engine optimization, website contentupdates and analytics reportingUse web analytics tools to understand key website traffic drivers and optimize strategy to increase usersManage many relationships and different work streams simultaneously, with multiple cross-functionalgroups and agencies, with the ability to mediate and problem solve to get the best resultsProvide creative direction for seasonal storytelling and brand expression, including concept, artdirection, photography, and copyIdentify important KPIs and prepare reports on digital marketing campaign performanceActed as the central point-of-contact and managed the relationship with company’s media, SEO andcreative agencies of record

Lakewood, Co, Us

Design and oversee all aspects of digital marketing initiatives, including website design, email, digital advertising campaigns, search engine optimization, and listings managementDevelop franchise digital marketing strategy; Develop training, tools and resources for franchisees to actively participate in executing digital strategy for their locationsDevelop, measure and optimize digital marketing campaigns to increase brand awareness and inbound leadsUse web analytics tools to understand key website traffic drivers and optimize strategy to increase usersCollaborate with creative and copywriting teams to optimize ad creative and develop content strategyPlan and manage multi-channel communications strategyIdentify important KPIs and prepare reports on digital marketing campaign performanceManage media and creative agency partnerships to ensure efforts are aligned with company objectivesIdentify latest trends and technologies affecting digital marketing industry, especially as it pertains to Search Engine Optimization (SEO), Email Marketing, Search Engine Marketing (SEM), Website Design and Content MarketingCollaborate with team to brainstorm new and innovative growth strategies

Lakewood, Colorado, Us

Communicated digital and social media strategy to franchisee community consisting of 150 franchisees and 350+ locationsHosted training webinars with franchisees to increase franchisee knowledge and understanding of corporate initiatives and resources pertaining to digital strategy, search engine marketing, and social mediaCreated, monitored and optimized social media and display ads designed to increase brand awareness and capture new leadsWorked with agency partners to redesign and optimize key landing pages using analytics data and customer feedback to inform design decisions and increase conversionCreated a website analytics dashboard to give franchisees actionable insight into their website traffic; Created training to help franchisees read analytics reports and use data to inform their marketing campaignsMade regular updates to company website using a content management system (CMS)Managed agency partners to ensure that franchisee marketing campaigns were closely aligned to corporate initiativesOffered ongoing support to franchisees pertaining to social media, digital advertising, website updates and analytics reporting

Denver, Co, Us

Create and execute overarching social media strategy for a national company spanning 19 states, 146 locations and over one million recurring customersOversee the ideation, creation, implementation and measurement of social media campaigns designed to attract new students, retain existing students and increase the profitability of company programsManage a team of over one hundred people to produce local content for Facebook pages; create regional posting calendar to maintain consistency across all corporate Facebook pages; monitor posts on corporate Facebook pages to ensure that they adhere to company’s social media policies Create and guide company culture through social mediaCoordinate with cross-functional teams in order to effectively communicate customer service, public relations, operations and human resources initiatives via the company’s social media channelsUnderstand the complexities of a wide range of social media networks (Facebook, Twitter, Instagram, Pinterest, YouTube, Vimeo, Yelp, LinkedIn, Vine, Wordpress blog, etc.) in order to effectively post content that reaches the widest possible audience

Westminster, Co, Us

Facilitated a campaign that resulted in an increase in Facebook fans by 3,500, an increase in email subscribers by 2,000 and 1,000 product samples sentTranslated client website, videos and print materials into Spanish in anticipation of client’s entrance into Latin American marketsUsed HTML editing tools to update and enhance client websites, emails and Facebook applicationsUtilized reporting tools to analyze effectiveness of social media efforts and enhance overall campaignEncouraged customer engagement on Facebook, Twitter and company blogs by researching topic trends and producing content designed to be widely shared by page’s target audience

Researched methods of improving company branding, brand loyalty and customer engagementAssisted in the planning and execution of company-sponsored party for industry professionalsAnalyzed business plan to identify areas for improvement; Assisted in the distribution of fall/spring clothing lines

Developed company-wide inventory management system; Oversaw 250% increase in sales; Formed and maintained strategic customer and supplier partnerships; Assisted in developing Search Engine Marketing advertising

Cupertino, California, Us

Consistently achieved sales goals; Designated employee to serve Spanish-speaking clients