Joseph Patterson Email & Phone Number

Brighton, United Kingdom

Brighton, United Kingdom

● Manage online marketing projects for CWT Digital customers○ Produce and present strategy and manage ongoing plans that incorporate SEO, PPC, ○ Set and target agreed KPIs with customers and communicate effectively with internal ○ Monitor P&L of projects and allocate required resource to online makreting projects○ Communicate design and dev requirements to project team and manage client ○ Provide regular customer performance updates to project team ○ Coordinate necessary documentation for new and existing customers, including contracts ● Account manage CWT Digital customers○ First point of contact for online marketing projects○ Provide regular reporting ○ Conduct regular strategy review sessions○ Provide ad-hoc reporting and analysis● Line manage CWT marketing team○ Train and develop new and existing team members, conduct regular reviews and ○ Manage day to day team tasks, conduct weekly review sessions and communicate ○ Monitor lateness & sickness ○ Review and sign off weekly timesheets○ Recruit new members of team as and when required● Increase department profitability○ Monitor department P&L and plan resourcing according to project pipeline○ Implement new CWT Digital online marketing products, defining services, pricing and ○ Launch, promote and manage dedicated CWT Digital Usability Service○ Work with sales manager to acquire new business○ Manage online promotion of CWT Digital marketing services○ Assist management team in new business pitches and presentations as and when

Brighton, United Kingdom

In my current role I am reasonable for managing a small, yet highly productive online marketing team. This encompasses developing and managing SEM strategy’s for new and existing clients, project manage and implement deliverables across multiple digital channels. I have strong analytical competence with focus on delivering marketing campaign performance improvements. I am also very much involved in attracting new business including creating bespoke and detailed proposals and presentations. I have strong design skills and lead off-site usability testing.

Build of small E-Commerce clothing store for client. I was responsible for company branding, photographic and graphicdesign/manipulation, PPC, mail-shot marketing and website build. The site has successfully gained an online presence withgood ROR and also local distribution to Brighton based boutiques. The brand also featured at a notable london fashion show.

iCrossing is a world leader in search engine optimisation and in my previous role I provided technical consultancy to clients onall aspects of SEO including key areas:/ Keyword research using a suite of tools/ Comprehensively research and analyse competitor websites and search results pages/ Produce and implement back link strategies/ Internal link optimisation/ SEO technical analysis and evaluation/ Identify website architecture problems and recommend best practice solutions/ HTML and CMS optimisation/ Analyse the number of visitors to a website and their activity on the site using web analytics software/ User experience, accessibility and information architecture

Design and implementation of web graphics, complete re-brand of company graphics and logos, storesignage, clothing, vehicle signage and stationary for print./ SEO & Marketing: Onsite optimisation and pay-per-click campaigns with Google and local advertisers. Build of customerdatabase and strategic integration with POS and retail systems. Design and delivery of monthly mail-shots.; Working in television post production house. Including use of HD systems, online/offline editing facilities,duplication and quality assessment. Use of Avid systems, Final cut suites and facilities booking systems.

Responsible for analysing inbound call levels and help to identify problems and propose solutions. My main role was tomanage real-time call flows using lucent systems and forecast future data volumes and delicate staff appropriately, providingsupport to operational mangers. I was also responsible for designing and delivering a optimised statistical data system for thebank with dynamic integration to the companies internal intranet. Day to day duties included compiling statistical data to strictdeadlines and reporting forecasts to senior staff.

Digital Media Development, Digital Media Production

2.1, Digital Media Production

Education record

Digital Media Development Bsc, 2007-2008 // University of the Arts, London - Digital Media Production Ba, 2003-2004 // Northbrook College.