Worked with global marketing leaders to build STANLEY's digital marketing share in North America, drive lead generation and improve the consumer's experience with the STANLEY Security brand, generating $200+ million in the opportunity pipeline for the United States in 2019 alone. Responsible for a major site update five months into the role. Using customer data & insights, the site was redesigned to scale, 300+ errors resolved, and the conversion pathway cleared. Results include 20% site growth, 30% organic growth YoY, 65%+ increase in traffic to the primary conversion point and a 103% increase in MQL lead generation. Increased SEO effectiveness with the site update, ranking 1,200+ additional keywords within five months while building page and domain authority. Integrated website chat working with many organizational teams to better serve the customer. Results include a 30%+ increase in lead generation and 400%+ ROI in less than 6 weeks. Initiated marketing attribution reporting in Marketo and Salesforce, mapping data inconsistencies and leading in clean-up, data cleansing, and overall reporting. Results include Digital Marketing Dashboard in Google Data Studio and the reorganization of Marketo aligned with Salesforce campaign reporting. Brought on a Content Marketing expert (direct report) who worked to create a content generation engine that utilizes experts internally to elevate the brand externally. Results include 15K+ in new site traffic in five months, the first-ever Industry Trends Report from a commercial security provider garnering 900K+ potential exposures, and a 400%+ increase in social referral traffic. Created digital strategies that increased website traffic and lead generation during the COVID lockdown, increasing industry share of voice by 27%+ and elevating the brand over all major competitors. Was honored to have very talented direct reports and to work with a great team of marketing and sales experts/colleagues.

Responsibilities include site management, SEO, email marketing, social media marketing and management, PPC, and strategy for all digital assets. Specific responsibilities include:Salesforce Certification as a Pardot Specialist. Pardot is the marketing platform that provides the ability to send out highly targeted emails, track digital behavior, create web forms, and nurture and score leads. Responsible for improving processes that manage, improve, and expand the use of this software to maximize outcomes for all digital assets. Pardot is integrated with all digital assets resulting in 200%+ increase in qualified lead generation. (For details, please see this Salesforce Webinar conducted by a member of PLTW senior leadership: http://bit.ly/2u3js6i).Responsible for email marketing strategy and daily management of email in creation, testing, and sending. Results include 37% increase in engagement rates (click-to-open, CTR, etc.), improved customer feedback for email, and surpassing all KPIs. Social media strategy, implementation, and weekly management of all social interactions and posts. Instituted and improved process of social media reporting to senior leadership, linking goals and results to organizational KPIs by providing value to our network. Results include an 89% increase in social media engagement and site referrals. Participated in the creation of the new site, manages daily content updates, page creation, and overall site improvements as instructed by senior leadership. Create and organize all digital reporting for senior leadership with emphasis on analysis, organizational goals, and lead generation. Responsible for tracking, measuring, and analyzing trends, digital behavior, and target audiences in order to adapt to the changing digital landscape. Incorporates reporting from Google Analytics, Pardot, Social Studio, and other digital tools.

Responsibilities included site management, SEO, and digital strategy for a site that receives over 1 million in web traffic per year. Worked with all departments within the organization to maximize actionable information while improving the user experience. Specific responsibilities included:Managed all content and improved page designs to enable action and enhance user experience. Results included lower bounce rates, Google Analytics goal completions, and increased traffic on all program pages.Created and implemented complete SEO strategy which resulted in targeted, long-tail keywords showing up on page one of search for four out of five categories within seven months. Implemented audit systems for digital content, which included interdepartmental communications to improve both site content and the user experience. This system removed silos and increased organizational communication.

Responsibilities include meeting with clients to discuss and implement campaign goals and brand strategy, conducting market research within the context of each project, and consistently driving execution on each campaign. Specific responsibilities included: Project manager for digital strategy projects, managing up to five brands at a time, surpassing all KPI’s for each client while exceeding managerial expectations. Lead on three client campaigns, successfully conducting and utilizing strategic analysis, resulting in action-oriented brand engagement leading to a 86%+ ROI for prescribed clients.Creator and lead on a voluntary project that defined successful twitter engagement strategies for both B2C and B2B companies, utilizing both qualitative and quantitative data over a six month time period, overseeing a team of four; this study was turned into a white paper and eBook

While in this newly created role, I was responsible for conducting marketing research, creating/implementing strategies as a result of that research, and measuring the quantitative outcomes for each campaign. During my time in this role, I:Developed successful branded and non-branded outreach/content management system, achieving over 162 recurring digital relationships, managing an average of 20 pieces of relevant content delivered weekly, increasing client brand awareness and engagement by 1440%. Wrote, proofread, and coordinated 700+ pieces of online content for each brand, both earned and owned media.Revamped the onboarding process for new employees within the department, consecutively training current employees, all of which are top performersVoluntarily established departmental procedures which enhanced interdepartmental communication resulting in 121% increase in project deliverability As a result of these accomplishments, I was promoted to a Senior role.

Responsible for creating earned content for clients to increase brand awareness and web traffic. Within this role, I:Initiated the process for relevant placement resulting in a 61% increase in web traffic and social engagement for each client.Served on a team that developed quality control standards for all outgoing content and the methods by which that content was created. Achieved highest publication rate within my department, exceeding expectations for this newly created role. This was a contracted position. First of the subcontractors to be hired internally.

BDS is a 28 year old marketing agency which works with the buyer at the point-of-sale through team leaders, ASRs, analytics and market research. In this role I was responsible for all in-store displays, product and sales reports, and deriving trends of traffic patterns from derived analytical data. Also responsible for customer interaction, point-of-sale initiation, and working with store associates at each location (Best Buy, Wal-Mart, Fry’s) as well as daily online reporting of sales activity, analytical data, written evaluations, and customer interactions.In this role I exceeded all stated objectives and sales goals while improving store relationships with BDS.