Led product strategy efforts aligning data science, product management, and business analysis teams by translating key business problems into new machine learning opportunities for Capital One’s credit card business. Defined new ML products and actionable requirements with human-centered design and innovation methods like qualitative user research, customer journey mapping, insights & experience principles, prototyping & concept testing.

Led end-to-end product discovery and concept generation for new credit card products that informed strategic decisions and contributed to successful product launches for Savor and Venture X credit products.

Translated business goals into a compelling design challenge for CMO's marketing leadership team. Defined and prototyped new digital experience concepts that were greenlit for production by the CEO.

Established a continuous cycle of user research with existing customers and analysis of performance metrics, which informed the development of new digital marketing products and experiences for authors that increased revenue.

Trained design researchers on human-centered design methods for healthcare start-up, Therachat.Facilitated design thinking programs for Capital One employees to apply human-centered product development fundamentals across business functions.

Led multi-disciplinary innovation teams, managed and coached design strategists, and led client projects across various industries, including home improvement retail and healthcare.

Conducted user research, prototyping, and testing to improve in-store customer and crew experiences.