Joseph Mclaughlin Email & Phone Number

California, United States

Fargo , Nd, Us

Oversee the operations of the Analytics & Optimization department, leading a team of marketing and digital analysts to generate data-driven insights and improve client outcomes. Develop and execute the department’s strategy, setting clear goals and KPIs aligned with business objectives to ensure continuous performance improvement. Spearhead process improvements and innovations in analytics and conversion optimization to increase efficiency and deliver stronger, more actionable insights to clients. Mentor account strategists, managers, and junior analysts in order to improve their data literacy and empower them to provide strategic recommendations to clients based on past performance data and future projected results.Lead the development and execution of integrated direct marketing strategies for a portfolio of nonprofit clients, focusing on fundraising, advocacy, engagement, and awareness business goals. Manage cross-functional teams, including project managers, web analysts, advertising leads, and production specialists, ensuring clients receive top-tier service in an efficient, cost-effective manner. Design and execute testing and optimization plans across multiple channels (direct mail, email, website, advertising) to drive new donor acquisition, increase donor retention, and improve conversion rates.

Fargo , Nd, Us

Arlington, Va, Us

Oversee all operations of Analytics & Optimization department, serve as personnel manager for team of digital analysts, and recruit and train new team members. Develop analytics department strategy, set team goals and KPIs, and establish timelines for measuring success. Identify & oversee process improvements within the fields of analytics & conversion rate optimization to deliver a stronger product to our clients and to do so more efficiently. Provide mentoring to new and junior account managers, helping to grow their skills and abilities to take on increasing levels of responsibility within the agency.

Arlington, Va, Us

Develop, lead, and implement integrated digital marketing strategies, across email, web, digital advertising, social media and offline communication channels to generate revenue, advance advocacy goals, and increase supporter engagement across a broad portfolio of leading national and regional nonprofit clients. Collaborate with client teams of direct response staff and outside vendors to create effective multi-channel marketing campaigns. Establish and nurture relationships with client teams and ensure client satisfaction. Provide senior leadership, oversight and mentoring to junior account staff.

New York, Us

Collaborated with advocacy and legal program staff to create email campaigns that engage ACLU supporters and further the organization’s mission. Developed online messaging and segmentation plans to ensure proper targeting and to create optimal user experience and increase conversion rates. Optimized digital channels and set budgeting priorities for new donor acquisition by aggregating and analyzing long-term value data across multiple online and offline direct marketing databases. Created and implemented email testing plans with goal of increasing engagement and improving user experience. Expanded ACLU's online community of donors and advocates through website testing and optimization program aimed at improving user flow throughout ACLU.org with the goal of greater completion rates on sign-up, advocacy and donation pages.

New York, Ny, Us

Created and managed all online fundraising initiatives. Developed overall online marketing strategy with the goal of expanding Action Against Hunger’s community of online supporters and advocates. Optimized donation process to increase donor satisfaction and increase the number of repeat supporters. Developed a strategic email calendar and optimized eCRM functionality to properly segment and target email communications. Analyzed website metrics and use trends to improve usability and build brand awareness among target audiences. Designed a suite of advanced reports outlining the overall health and growth of the digital program, to be shared with senior staff and members of the board of directors on a regular basis. Oversaw management and hiring of all online marketing staff and interns.

Chicago, Il, Us

Developed and implemented a successful email campaign strategy to recruit and cultivate donors and online advocates. Maximized web traffic via greater strategic usage of social media promotion, implementation of site-wide SEO best practices and optimization of Google AdWords campaigns. Trained headquarters and local affiliate staff in use of content management system software, and provided ongoing support for online marketing and fundraising campaigns.