Joseph Armstrong

Joseph Armstrong Email and Phone Number

Marketing Operations & Technology @ AppFolio, Inc.
Joseph Armstrong's Location
Austin, Texas, United States, United States
Joseph Armstrong's Contact Details
About Joseph Armstrong

I am a leader passionate about helping people and organizations push past barriers - whether those be technical, operational, or cultural. I have a knack for rapidly gathering context, learning systems, thoughtfully asking the right questions, collaboratively exploring tactics, and helping to operationalize meaningful solutions. I pride myself on staying active where most people stop, getting in the weeds to identify core problems, and empowering teammates to do their best work.I have been lucky enough in my 15-year career to have been able to look behind the curtain of some of the world's largest brands and see how they operate and help deploy omni-channel marketing solutions. I am also blessed to have surrounded myself with world class B2B marketers, sellers, creatives, and strategists.I am engaged and inquisitive by default, and love to surround myself with the same.

Joseph Armstrong's Current Company Details
AppFolio, Inc.

Appfolio, Inc.

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Marketing Operations & Technology
Joseph Armstrong Work Experience Details
  • Appfolio, Inc.
    Sr. Director, Marketing Operations
    Appfolio, Inc. Nov 2021 - Present
    Santa Barbara, California, Us
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  • Hero Digital, Llc
    Vp, Marketing Technology
    Hero Digital, Llc Aug 2019 - Oct 2021
    Chicago, Illinois, Us
    • Management of our MarTech-Authoring team. Team is responsible for seamlessly bringing to life all creative content across all our client's mediums, channels, and platforms.• Active strategic MarTech role on several of our largest clients including Comcast Business, Equitable, Zebra Technologies, and Bank of Hawaii.• Key participant in pitching, solutioning, and scoping new deals.• Charged with ensuring internal and external education of our MarTech capabilities.• Active member of our "Diversity and Inclusion" team representing our Senior Leadership Team.
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  • Bulldog Solutions, A Hero Digital Company
    Vp, Marketing Technology Office
    Bulldog Solutions, A Hero Digital Company Aug 2018 - Jul 2019
    Austin, Texas, Us
    • Appointed to create and oversee a new cross-departmental "Innovation & Architecture" team, charged with eliminating barriers and injecting new ideas and expertise across the organization and client-base.• Crafted and centralized the 20+ case studies showcasing our most innovative and out-of-the-box solutions to date.• Spearheaded the tiger team charged with overhauling our process for determining client satisfaction. The end product shifted our approach from a point-in-time, generic questionnaire to an always-on, highly customized approach which made for a better experience for both client and internal teams. Response rates tripled from baseline.• Key player in presenting and articulating the Bulldog story and value as part of acquisition efforts (acquired by Hero Digital in July 2019).
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  • Bulldog Solutions, A Hero Digital Company
    Director Of Marketing Technology Office
    Bulldog Solutions, A Hero Digital Company Feb 2016 - Jul 2018
    Austin, Texas, Us
    • Manage team of Marketing Automation Consultants, charged with providing operational and technical strategy for enterprise B2B organizations.• Work hand-in-hand with strategy, creative, client services, and client to launch full-funnel marketing programs.• Defined and refined methodology for various marketing technical and data audits that our team executed on.• Helped shape requirements and onboard initial clients into our SaaS marketing planning tool, which later spun off to become Hive9 Software.• Responsible for overall team utilization.• Consistent role in pre-sales activities. presentations, and helping scope small ($50k+) and large ($1M+) deals.
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  • Bulldog Solutions
    Marketing Automation Manager
    Bulldog Solutions May 2008 - Jan 2015
    Austin, Texas, Us
    • Manage team of Marketing Automation Specialists that support B2B organizations across all industries.• Expertise in the technical infrastructure and best practices required for sophisticated marketing and sales teams to execute on campaigns that will have a direct impact on revenue.• Work onsite with clients to understand their business requirements and implement a suite of marketing/sales tools tailored to their needs. • Conduct Technology and Data Audits• Expertise in several marketing automation tools and CRM systems including Eloqua, Marketo, and SalesForce.
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  • Bulldog Solutions
    Software Developer
    Bulldog Solutions May 2006 - May 2008
    Austin, Texas, Us
    • Managed and designed one of the few Eloqua instances that allowed for multi-tenant usage. Over 75 clients were managed out of a single instance.• Responsible for creation / maintenance of well over 100 web campaigns (webinars, podcasts, whitepaper campaigns..etc.)• Designed and Developed automation toolset to cut campaign development time by 40%• Manage / Delegate all campaigns for MIS team and played client-facing role.• Proficient in web technologies and development tools including SQL, Microsoft.NET, JQuery, and the Adobe Suite.• Client list includes IBM, VMWare, New York Life, BusinessWeek, Humana, Bank of America and other Fortune 500 companies
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  • Electronic Data Systems
    Information Analyst
    Electronic Data Systems Mar 2005 - May 2006
    West Hartford, Us
    • Development of batch processing for statewide Oklahoma Medicaid Management Information System• Appointed contact-point for the El Paso/Oklahoma Account out of team of 12 - facilitated communication between the account leads in Oklahoma/Dallas and the El Paso team• Proficient use of C language, Unix environment, and Oracle Relational Database System• Process development required the completion of the system life-cycle• Communication with Senior System Engineer to ensure requirements were met• Prioritize multiple projects, spanning multiple functional areas, to make certain that deadlines were met
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Joseph Armstrong Skills

Marketing Automation Salesforce.com Eloqua Lead Generation Demand Generation Email Marketing B2b Marketing Crm B2b Integrated Marketing Digital Marketing Marketing Database Marketing Lead Management Marketing Strategy Web Marketing Saas Online Marketing Lead Scoring Romi Database Segmentation Marketo Business To Business Marketing Process Marketing Roi

Joseph Armstrong Education Details

  • University Of Arizona
    University Of Arizona
    Media Arts

Frequently Asked Questions about Joseph Armstrong

What company does Joseph Armstrong work for?

Joseph Armstrong works for Appfolio, Inc.

What is Joseph Armstrong's role at the current company?

Joseph Armstrong's current role is Marketing Operations & Technology.

What is Joseph Armstrong's email address?

Joseph Armstrong's email address is jo****@****lio.com

What is Joseph Armstrong's direct phone number?

Joseph Armstrong's direct phone number is +151265*****

What schools did Joseph Armstrong attend?

Joseph Armstrong attended University Of Arizona.

What skills is Joseph Armstrong known for?

Joseph Armstrong has skills like Marketing Automation, Salesforce.com, Eloqua, Lead Generation, Demand Generation, Email Marketing, B2b Marketing, Crm, B2b, Integrated Marketing, Digital Marketing, Marketing.

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