Joseph Rueter Email & Phone Number

We love hosting people at our shop in Edina, MN and or serving via our shipping products. We service kitchen knives with professional sharpening tools and skills as well as educate about kitchen knife use, shapes, metals and more through our social channels, classes and in store fittings (think of it a bit like golf clubs and ski boots). We hear from customers that their diets change to include more home cooked meals with higher volumes of vegetables, fruit and fresh ingredients after they have their knives sharpened - both in store or via our Mailing Kits for Kitchen Knife Sharpening. We look forward to partnering with you.

We're a small team who loves games. We're fully bootstrapped, our North Star is building and buying fun and inspiring games you come back to daily. Since we're self funded and fiercely independent, we're keen to build and buy sustainable and profitable games that we continue to invest in. Come play! Hey, good game, BTW.

N2H4 is a new business, product and system design firm. We invent stuff. We also boost growth while intelligently making the future a very tangible present. Working with executives, founders, brand and product teams, c-suite leaders and agencies with curious problem sets and exciting potential. Specializing in SaaS, Marketing, Product Design and Development.What should we work on together?

Focusing on creative and pragmatic solutions for business objectives in software, digital and mobile contexts. Identify and build software development and designer teams, leveraging problem-solving and design thinking to develop innovative strategies and unique products to support client revenue growth and improve user experience. Examples:• Contracted by a MedTech company to design and develop a patient-centered orthopedic recovery experience that continues to earn new levels of investment and expanded customers; process included clinical research, software and product design, user experience research and design, wearable Internet of Things (IoT) integrations, human motivation research and application• Selected as product and user experience research and design agency for an IBM Watson powered AI engine for a venture-backed machine learning startup serving Fortune 100 customers• Hired by a regional sports services leader to design and replace legacy scheduling and operations software, a million dollar initial effort, which continues to serve +100K users annually; process included stakeholder interviews, technical audits, user research, solutions architecture, vendor evaluation, board presentations, agency management, design, and project management• Contracted by a multi-national financial services company to ideate, research, and rapidly iterate solutions for testing financial service products with software experiences including credit checks, identity theft protection• Chosen partner for strategy and content development, product design, and user research for Fortune 100 customer sales and retention efforts for tens of millions of customers in the United States

Eden Prairie, Minnesota, Us

Recruited to evolve and reinvent sales, operations, and curriculum, leveraging software innovation and product development skills as the key impetus to drive brand growth and expansion. Took reins on all software, marketing, and communications, learning and development and enrollment systems, and ignited growth of school through digital re-organization, positioning and driving it to the Midwest's largest swim school in just three short years. Reported quarterly to the board and private equity partners.• Began with 12 schools (2017), added 9 schools and 4 states (21 schools in 2020), acquired a brand (2 schools) while building systems, talent, and support for growth, on track to achieve growth targets• Transitioned to digital-first marketing structure that leverages attribution and tracking for operational and marketing optimization designed to exploit the power of email integrated with omnichannel efforts• Lead the brand (Love Water) and product merchandising (Swim Path) re-positioning efforts with customer at center of design and major customer lifecycle touchpoints as guides• Orchestrated internal and external resources to reinvent sales and business processes, including technology innovation in the form of continuing the build of a ground-up CRM, which cut weeks off registration annually for field teams, reducing workload from +19 to 5 steps per transaction, enabling payroll savings and stabilizing operational systems• Moved HR processes from paper to digital, streamlining application, screening, and onboarding processes• Founded the Learning and Development department to expand effective teacher training efforts to support all the roles in the 800-person company across a multi-state footprint• Shifted retail operations while incorporating a new POS system, improving data, integration, optimization and sales efforts

Minneapolis, Minnesota, Us

Invented and built a company that originally pioneered real-time customer engagement messaging, conceptualized the idea in 2010, brought to market in 2011. Led product design, market fit, user research, sales/client onboarding, success management and education. Now serving +60K agents, in +40 countries at +2700 properties.• Grew platform to revenue growth of 35%+ annually, now with a ~$100M valuation; scaled-up the original team, now ~60 members, focused on improving customer businesses; clients include Mall of America, Hilton World Wide, Loews, Fairmont, Accor Hotels, Wyndham Hotel Group, Deer Valley Resort, Montage, Denver International Airport, IHG, Westgate Resorts and more• Secured first client (Mall of America) with a custom alpha product, building a bridge for collaboration, a foundation for the business and an outline for the go-to-market strategy• Co-led successful enterprise sales and customer success effort to land Westfield and Hilton Worldwide (as global enterprise provider for all brands) • Led user experience research, product-market fit, and product design efforts while co-leading software architecture through version 5

Minneapolis, Mn, Us

Co-founded a proprietary hosted SaaS software solution used by CNN, Marshalls, 3M, Mattel, Starkey Labs, H&R Block, Nature Valley, Fallon, Coyne PR, Attention USA, and others. Clients used Curation Station to gather all kinds of digital content, vet items that fit their strategic goals, distribute content across websites, live events, email marketing, and social media with minimal IT costs. • Co-developed software's business strategy, co-led national sales, public relations, and client relations• Selected by CNN to support the Presidential Town Hall at SXSW, empowering producers to curate thousands of social influencer, audience and crowd mentions across platforms for use on air with ease• Collaborated with fashion retailer T.J. Maxx to curate customer social (i.e., what they discovered in-store) to brand's homepage, enabling coop brand marketing minus coop investment• Partnered with HR and career departments of 3M and PwC to curate employee stories found across social media to fuel hiring and attract more interesting, interested and qualified prospects • Enabled social activated online retail conversion improvements for fashion and children product brands

Guided brand and marketing campaign development for an agency consortium focused on brand development, design, and digital engagement. Managed creative strategy and digital marketing campaigns, performing successful outcomes on contract work for clients the likes of Pillsbury, Cadillac, and their industry peers.• Redesigned brands for digital fashion and fitness campaigns launched eCommerce tools, outpaced goals 82%• Provided creative direction, design, and project management for banner ads and digital strategies for organizations like NBA teams and national insurance companies across national and international platforms

Analyzed and defined client business objectives and contributed to the strategic problem-solving processes to meet aggressive goals through the development of content strategy, research, strategic plans, site architecture, navigation systems, and site functionality. • Created and contributed to strategy briefs, audience profiles, content analysis, content strategies, and information architecture documentation (structure charts, flow charts, and wireframes)

Eden Prairie, Minnesota, Us

Researched, managed, designed, and executed a complete redesign and deployment of a new instructor training program. The impact was measurable and positive. • As Manager, I embraced the opportunity to inspire great experiences for Students, Staff, and Parents while keeping the whole system tuned and operational. • As an Instructor deeply enjoyed building confidence in students through the mastery of skills. Further, I regularly achieved top scores in customer satisfaction.

Supported and actualized Apple’s vision of educating and enabling end-users to create custom digital media through group presentations and one-on-one personal training. • Guided customers through the buy cycles, ushering them from initiation to decision

D.School Executive Bootcamp, Design Thinking

Certificate, Graphic Design

Bachelor Of Arts - Ba, Biblical Studies / Greek / Communication

Master Of Arts - Ma, Philosophy And Religious Studies