Joseph Russell Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Australia

Co-founded DreamWalk in 2008, an award-winning design agency specialising in innovative mobile and web apps. Here I led the design team and managed the full design cycle, from user research to polished product delivery and everything in-between. Notable clients included the Australian Government, Coca-Cola, Porsche and dozens of startups.Key Responsibilities:• Directed design team for outstanding human-centred design outcomes• Spearheaded user research and facilitated design workshops• Hands-on wireframing, prototyping, UI & interaction designSignificant Achievements:• Tripled lead generation with Easy Weddings app redesign• Won a Good Design Award for Mosaic app with Planet Innovation• Drove design for $370M-valued music startup Songtradr• MUX Awards finalist for 'Recycle Mate' Australian government app• Boosted PUMP brand engagement with treasure hunt app design• Achieved two-week ROI for Hardie Grant with No. 1 lifestyle app• Topped iTunes in 26 countries with 'Jam' music app• Led redesign for 12 McPherson Media news sites• Managed 400-store website and app roll-out for FoodWorks

Melbourne

I co-founded mobile app startup, DreamWalk, in 2008, which was an innovative treasure hunt app that allowed brands and businesses to run location-based marketing campaigns that drove foot traffic to real world business locations. I designed the UX and UI of the app, which was featured by Apple, attracted over 60,000 users within 2 weeks of launch and reached the top 100 apps overall on the App Store. It was used by brands such as Coca Cola, New Mexico Tourism, Quiznos and hundreds of others.After the initial success of the DreamWalk app, we pivoted the company to become a specialist mobile app design and development agency, focusing heavily on location-based mobile applications.In my role as Chief Design Officer I led the design of dozen of cutting-edge apps for clients such as Coca-Cola, M&C Saatchi, McPherson Media Group, Hardie Grant, and Melbourne University.In 2012, DreamWalk was acquired by multinational advertising company Wellcom Group Limited (WLL).

Melbourne, Australia

I was brought on at Buzinga to help up-skill the product design team, improve the quality of delivery and develop the company's flagship user engagement strategy.

Port Melbourne

In 2012 DreamWalk was acquired by Wellcom Worldwide (WLL) and I moved into a Principal Designer role, leading the mobile design team before reacquiring the DreamWalk brand in 2014. While at Wellcom, I spearheaded the design of cutting-edge web and mobile applications for the likes of Merck, BP and Foodworks, among other high profile clients.

Australia

In 2007 I produced and directed reality TV series 'No Way San Jose', which was acquired by Australian Broadcasting Corporation. The series was distributed around the world by ABC and aired on ABC2 from 2008 - 2012.

Starting out as a junior TV commercial editor, I moved up through various roles during my time at Alchemy Media, including motion graphics designer, senior editor and commercial director. I produced television ad campaigns for clients such as The Disney Channel, MTV, Hilton Hotels, Mitsubishi Motors, The Promotions Factory and Hyundai.