Joseph Russell

Joseph Russell Email and Phone Number

Head of Growth & UX at Easy Weddings | Award-Winning Designer | Co-Founder of DreamWalk @ Easy Weddings
melbourne, victoria, australia
Joseph Russell's Location
Byron Bay, New South Wales, Australia, Australia
Joseph Russell's Contact Details

Joseph Russell work email

Joseph Russell personal email

n/a
About Joseph Russell

As a recognised leader in the app strategy and design space, I've spent over fourteen years designing successful web and mobile strategies and immersive user experiences for some of the world's leading brands and startups.I founded award-winning Melbourne app development agency DreamWalk with my brother Sam back in 2008 at the beginning of the mobile app boom. Here I managed the product strategy and creative direction of dozens of mobile and web applications for startups through to fortune 500 companies.My clients have included Coca-Cola, University of Melbourne, M&C Saatchi, Porsche, Hardie Grant, The EPA, Toyota, Merck, Foodworks, State Library of Victoria, The Secret, Holmesglen Institute, Foodworks and countless others.Successes include:• Jam for iPhone - No. 1 Music app in 28 Countries - Appy Awards Runner up to Shazam.• Recycle Mate (Federal government) - Ai-powered recycling assistant - 2019 MUX Awards Finalist• Camping Around Australia - No. 1 Travel app in Australia - Highest Grossing Travel App• Songtradr - Disruptive music licensing platform MVP. Company now valued at US$370m• Surfy - No. 1 Sports Game in Australia & New Zealand• DreamWalk - Top 100 applications on the App Store worldwide - Featured by Apple• The Secret to Money - Top 10 Highest Grossing Lifestyle Apps in over 80 countries• Easy Weddings Planner - Australia’s most popular wedding planner app. • Snackr - Innovative stadium food delivery startup. Millions raised in seed capital.I've written for Smart Company, B&T Weekly, UX Collective, Design NYC and Business insider and I've been featured by The Financial Review, The Project, The Today Show, The Age, The Herald Sun, MacWorld, the ABC and many other networks and publications.I've mentored tech startup founders as part of ygap's First Gens program as well as volunteering my time to teach 'product pitching' to their social enterprise incubator cohort. I've also mentored students in Study Melbourne's Live Projects program and given keynote speeches on mobile innovation at Pause Fest Tech Trends 2020 hosted by General Assembly, Startup Bootcamp and Brand Collective in Melbourne.

Joseph Russell's Current Company Details
Easy Weddings

Easy Weddings

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Head of Growth & UX at Easy Weddings | Award-Winning Designer | Co-Founder of DreamWalk
melbourne, victoria, australia
Employees:
57
Joseph Russell Work Experience Details
  • Easy Weddings
    Head Of Growth And Ux
    Easy Weddings Sep 2023 - Present
    Melbourne, Victoria, Australia
  • Dreamwalk
    Co-Founder And Head Of Design
    Dreamwalk Jan 2008 - Mar 2022
    Melbourne, Australia
    Co-founded DreamWalk in 2008, an award-winning design agency specialising in innovative mobile and web apps. Here I led the design team and managed the full design cycle, from user research to polished product delivery and everything in-between. Notable clients included the Australian Government, Coca-Cola, Porsche and dozens of startups.Key Responsibilities:• Directed design team for outstanding human-centred design outcomes• Spearheaded user research and facilitated design workshops• Hands-on wireframing, prototyping, UI & interaction designSignificant Achievements:• Tripled lead generation with Easy Weddings app redesign• Won a Good Design Award for Mosaic app with Planet Innovation• Drove design for $370M-valued music startup Songtradr• MUX Awards finalist for 'Recycle Mate' Australian government app• Boosted PUMP brand engagement with treasure hunt app design• Achieved two-week ROI for Hardie Grant with No. 1 lifestyle app• Topped iTunes in 26 countries with 'Jam' music app• Led redesign for 12 McPherson Media news sites• Managed 400-store website and app roll-out for FoodWorks
  • Dreamwalk
    Co-Founder | Chief Design Officer
    Dreamwalk Oct 2008 - Jun 2012
    Melbourne
    I co-founded mobile app startup, DreamWalk, in 2008, which was an innovative treasure hunt app that allowed brands and businesses to run location-based marketing campaigns that drove foot traffic to real world business locations. I designed the UX and UI of the app, which was featured by Apple, attracted over 60,000 users within 2 weeks of launch and reached the top 100 apps overall on the App Store. It was used by brands such as Coca Cola, New Mexico Tourism, Quiznos and hundreds of others.After the initial success of the DreamWalk app, we pivoted the company to become a specialist mobile app design and development agency, focusing heavily on location-based mobile applications.In my role as Chief Design Officer I led the design of dozen of cutting-edge apps for clients such as Coca-Cola, M&C Saatchi, McPherson Media Group, Hardie Grant, and Melbourne University.In 2012, DreamWalk was acquired by multinational advertising company Wellcom Group Limited (WLL).
  • Buzinga App Development
    Director Of User Engagement
    Buzinga App Development Mar 2017 - Jul 2017
    Melbourne, Australia
    I was brought on at Buzinga to help up-skill the product design team, improve the quality of delivery and develop the company's flagship user engagement strategy.
  • Wellcom Worldwide
    Principal Designer - Mobile Division
    Wellcom Worldwide Jun 2012 - Jun 2014
    Port Melbourne
    In 2012 DreamWalk was acquired by Wellcom Worldwide (WLL) and I moved into a Principal Designer role, leading the mobile design team before reacquiring the DreamWalk brand in 2014. While at Wellcom, I spearheaded the design of cutting-edge web and mobile applications for the likes of Merck, BP and Foodworks, among other high profile clients.
  • Australian Broadcasting Corporation (Abc)
    Freelance Television Producer
    Australian Broadcasting Corporation (Abc) Feb 2007 - Dec 2007
    Australia
    In 2007 I produced and directed reality TV series 'No Way San Jose', which was acquired by Australian Broadcasting Corporation. The series was distributed around the world by ABC and aired on ABC2 from 2008 - 2012.
  • Alchemy Media
    Director | Senior Editor | Motion Graphics Designer
    Alchemy Media Jan 1999 - Jan 2007
    Starting out as a junior TV commercial editor, I moved up through various roles during my time at Alchemy Media, including motion graphics designer, senior editor and commercial director. I produced television ad campaigns for clients such as The Disney Channel, MTV, Hilton Hotels, Mitsubishi Motors, The Promotions Factory and Hyundai.

Joseph Russell Skills

Screenwriting Television Directing Film Directing Video Editing Compositing Visual Effects Motion Graphics Mobile Devices Mobile Applications Digital Marketing Digital Strategy Marketing Web Development Mobile Marketing Interactive Marketing Advertising Iphone Digital Media Web Analytics Mobile Advertising Android Location Based Services Entertainment Location Based Services Mobile Software Mobile Relationship Marketing Ppc Experiential Marketing Mobile Strategy Affiliate Marketing Content Strategy Mobile Internet

Joseph Russell Education Details

Frequently Asked Questions about Joseph Russell

What company does Joseph Russell work for?

Joseph Russell works for Easy Weddings

What is Joseph Russell's role at the current company?

Joseph Russell's current role is Head of Growth & UX at Easy Weddings | Award-Winning Designer | Co-Founder of DreamWalk.

What is Joseph Russell's email address?

Joseph Russell's email address is in****@****ile.com

What schools did Joseph Russell attend?

Joseph Russell attended Swinburne University Of Technology.

What skills is Joseph Russell known for?

Joseph Russell has skills like Screenwriting, Television Directing, Film Directing, Video Editing, Compositing, Visual Effects, Motion Graphics, Mobile Devices, Mobile Applications, Digital Marketing, Digital Strategy, Marketing.

Who are Joseph Russell's colleagues?

Joseph Russell's colleagues are Ally Myers, Jenny Zhang, Taylah Grainger, Andrew Wilkie, Easy Mckerrow, Adriana C Romero H, Courtney Sampson.

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