Marketing Director
Hennepin County Bar Association
Greater Minneapolis-St. Paul Area
Serves as part of the management team, providing leadership support, staff management, budgeting recommendations, and programming for the association. Provides marketing strategy and oversight, communications, and creative development for all programing, working closely with staff and association members to carry out initiatives. Primary areas of oversight include:DATABASE MANAGEMENT: Oversees collection and maintenance of membership records and event registration data. Works with all departmental staff to ensure timely and accurate data entry, updates, and export of association records/lists as needed for marketing and other projects.MARKETING COMMUNICATIONS: Oversees and develops marketing strategy, branding standards, creative design, and implementation and scheduling relating to the promotion of association and foundation events/services/programs. Provides primary design-work, content creation, oversight, and monitoring of the website, e-communications, and social media. Serves as creative director and provides editorial support for the bimonthly membership magazine, The Hennepin Lawyer. Works closely with the HCBA Communications Director on establishing and implementing communications policy and programming, public relations initiatives, and utilizing technology resources.LAWYER REFERRAL AND INFORMATION SERVICE: Serves as both creative director and account manager to oversee all marketing and promotions for LRIS. Prepares and implements annual strategic marketing plan, oversees messaging, prepares collateral pieces, explores and maintains advertising vendor relationships, and manages ad budgets, contracts, and schedules.CONTINUING LEGAL EDUCATION: Develops and implements the annual strategic marketing plan for the association’s CLE programs. Oversees preparation/production of marketing materials and communications, oversees list maintenance and CRM data, and schedules direct mail and electronic promotions as carried out by staff or through vendors.