Joseph Segarra Email & Phone Number

New York, New York, Us

• Developed a new lifestyle marketing department, expanding reach across the top 15 urban markets with 15+ ambassadors. Grew audience engagement by 30%, boosted artist brand awareness, and achieved a 25% increase in social media following and streaming sales for artists like Kanye West, Justin Bieber, and Pusha T.• Managed and optimized marketing budgets exceeding $1M annually, delivering high-impact campaigns with top-tier partnerships such as Courvoisier and SLAM Magazine. Spearheaded 20+ events including the Courvoisier concert tour and WaleMania 2024, driving a 15% ROI in brand exposure and audience engagement.• Executed nationwide brand campaigns and artist promotions, including a Justin Bieber fan event that garnered 500k+ views on NBC Today, and sponsored performances at the WNBA Draft Party, Leimert Park Juneteenth Festival, and DC Hip Hop Festival, leading to a 20% uplift in local media coverage.• Produced successful experiential campaigns such as a 6-market HBCU music tour, expanding audience reach by 18%, and created the Def Jam 40th Anniversary Mixtape, which achieved over 1M streams within the first month of release.• Cultivated key industry partnerships across fashion, sports, and media sectors, forming collaborative programs that strengthened brand presence in urban markets. Partnerships included activations with DTLR and SLAM Magazine, increasing co-marketing engagement by 12%.• Led cross-functional initiatives, collaborating with internal teams (Sales, Digital, PR, Radio) to align artist marketing strategies with business objectives, resulting in a 15% increase in artist radio airplay and a 10% boost in overall brand visibility across multiple platforms.

• Executed a strategic influencer marketing campaign for the Grand Marnier Titanium launch, engaging over 1,500 consumers through targeted events and influencer outreach in key U.S. markets, resulting in a 31 million social media reach and a branded hashtag strategy that generated 30,000+ engagements.• Secured partnerships with prominent fashion brands like Android Homme and Cazal Eyewear, distributing 100 bespoke gift packages to national and local celebrities and influencers, enhancing brand visibility across Los Angeles, San Francisco, Chicago, Washington D.C., and Miami.• Developed a comprehensive social media strategy that amplified brand messaging for Grand Marnier, leading to an extensive influencer-driven outreach that positioned the product successfully in the marketplace.• Curated an art gallery exhibition for multidisciplinary artist Curtis “TALWST” Santiago, resulting in $30,000 in sales and expanding the artist's market presence in New York City.• Produced and managed art influencer events, securing $40,000 in sponsorship from Makers Mark for two exclusive art dinners, fostering high-level engagement with key art and cultural influencers in 2019 and 2020.• Led digital marketing initiatives across platforms (Twitter, Facebook, Instagram) with high-performing campaigns, optimizing brand awareness, influencer partnerships, and event marketing through data-driven approaches.

Stamford, Connecticut, Us

• Led the development and execution of national marketing strategies for Hennessy's $7 million annual thematic programs, driving multicultural audience engagement through live events, on- and off-premise activations, digital, social, and mobile channels, achieving a 50% increase in on-premise sales and a 39% boost in off-premise sales.• Managed comprehensive KPI tracking and reporting for all Hennessy campaigns, ensuring timely delivery of strategic insights and optimizing performance metrics for brand retention and acquisition within African American and Hispanic demographics.• Drove mobile community growth, developing and executing DSM strategies that added 50,000 new users in two years, and earned industry recognition with the “Mobile Marketer Campaign of the Year” award in 2009 and 2011, for the Hennessy Artistry Tour and Hennessy KAWS QR Code campaign, respectively.• Oversaw artist procurement and talent management for the Hennessy Artistry and Lady Hennessy tours, managing contract negotiations, performance logistics, and brand integration to ensure smooth execution across all events.• Executed a national radio promotional strategy across 30+ stations, incorporating digital, social, and mobile integration, leading to a cohesive and impactful brand presence in both local and national markets.• Directed day-to-day operations for all thematic programs, including cross-functional team coordination, budget reporting, and strategic communication with internal stakeholders, consistently meeting deadlines despite shifting priorities.

• Developed and executed strategic plans, achieving a 30% increase in client satisfaction scores through timely program implementation and adherence to budgets.• Managed budgets and forecasts for client programs, ensuring a 25% reduction in costs while maintaining program quality and effectiveness.• Led new business meetings, successfully converting 15% of prospects into clients, enhancing agency visibility and market presence.• Strengthened brand credibility by fostering relationships with senior management and client contacts, resulting in a 40% growth in repeat business.• Prepared and presented analytical reports that demonstrated a 20% increase in the effectiveness of multicultural marketing initiatives, guiding client decision-making.• Championed innovative promotional strategies tailored to Hispanic and Urban lifestyle markets, driving a 35% increase in engagement metrics for client campaigns.

New York, Ny, Us

Santa Monica, California, Us

Portland, Me, Us

• Developed and executed promotional strategies for Verizon FIOS at high-traffic events, resulting in a 30% increase in brand exposure and thousands of impressions across key demographics.• Coordinated grassroots marketing efforts at major events, including concerts and movie releases, contributing to a 15% uptick in sales for Verizon's new product offerings.• Collaborated with cross-functional teams to optimize event logistics and enhance customer engagement, leading to increased customer interactions by over 200% during promotional activities.• Analyzed event performance metrics to assess effectiveness of marketing initiatives, providing actionable insights that improved future campaigns.• Managed on-site promotional staff and volunteers, ensuring seamless execution of marketing activities and achieving a 95% satisfaction rate from event attendees.• Maintained strong relationships with event organizers and vendors, which facilitated improved negotiation terms and cost savings of up to 20% on promotional materials.

• Led the planning and execution of promotional campaigns that aligned with executive strategies, achieving a 25% increase in ROI through targeted outreach to diverse communities including entertainment, urban, rural, and military sectors.• Conducted comprehensive market research to identify potential sponsorships and business opportunities, resulting in the successful acquisition of 5 new corporate partnerships that enhanced brand visibility.• Developed and presented strategic proposals for high-profile events, including Fleet Week 2006 and Military Amateur Night at the Apollo Theater, driving attendance by 40% and elevating brand recognition.• Managed end-to-end logistics for events, ensuring seamless execution and enhancing attendee experience, which led to a 90% positive feedback rate from participants.• Collaborated with cross-departmental teams to optimize marketing strategies, leveraging data analytics to refine audience targeting and improve campaign effectiveness.• Established and nurtured relationships with key stakeholders, increasing the company’s network and leading to a 30% growth in business-to-business opportunities within one year.

Us

• Coordinated promotional packages for multiple artists, successfully securing airplay across cross-rhythmic and urban radio stations, resulting in a 50% increase in radio spins for targeted tracks.• Assisted in the execution of promotional strategies alongside senior leadership, contributing to the multi-platinum success of artists like Lil Jon, Ying Yang Twins, and Pitbull, who collectively sold over 6 million units.• Managed relationships with mix tape DJs and promotional teams nationwide, facilitating targeted outreach that expanded brand presence in key US markets.• Developed and implemented tracking systems to monitor promotion effectiveness, enabling data-driven decisions that enhanced campaign strategies.• Collaborated closely with cross-functional teams, including Street Marketing and Club Promotions, to ensure alignment on promotional initiatives and maximize impact.• Recognized with a Platinum Plaque for outstanding contributions to artist promotion, underscoring commitment to achieving measurable results in a competitive music industry landscape.

Us

I helped produce certain WOR Radio 710 AM shows such as Jim Cramer's Real Money and the Lionel Show.

New York, Ny, Us

• Supported the Marketing Communications and Investor Relations departments through comprehensive database management, ensuring accurate and up-to-date information for high-profile clients like Ricoh, Sony Mini Disc, and Coca-Cola.• Compiled and maintained press clip books that tracked media coverage, enhancing visibility and reporting for client campaigns, contributing to a 20% increase in positive media mentions.• Assisted in the preparation of investor presentations and marketing materials, effectively communicating key messages that led to improved stakeholder engagement.• Coordinated internal communications and day-to-day operations, improving departmental efficiency and ensuring timely delivery of projects.• Collaborated on strategic initiatives that directly influenced client success, helping to launch campaigns that increased brand recognition for major clients.• Developed foundational skills in marketing strategy and communications, contributing to the successful execution of projects that supported client objectives during summer internships.