Identify and respond to strategic needs of clients in key areas of market development, individual & organizational performance and corporate growth strategy utilizing proprietary body of knowledge, methodologies and innovation framework. Cultivate productive, trustful relationships with client teams resulting in large-scale engagement opportunities across vertical markets, including healthcare, financial services, consumer packaged goods, and technology.What we will accomplish together:Lead customer and consumer insight-based marketing initiatives and innovation programs by developing product, brand and traditional and digital marketing strategies through consumer, industry and market trends, primary and secondary research. Develop customer and consumer personas/archetypes so that you can map their path to purchase and maximize loyalty and apply to an omni-channel strategy diving deeply into qualitative and quantitative data. Invent new products/services and identify unique selling propositions, key emotional and functional benefits to your market, reason's to believe and evolving established brand equity positions through analysis, problem solving and iterative development. Design and facilitate market immersion and data acquisition plans to develop insights for brand/product management and new product development to successfully position products and services in B2B and B2C and B2B2C marketplaces. Facilitate efforts to achieve operational excellence and improve employee engagement through business process and organizational design for innovation. Bridge diverse and conflicting perspectives and connecting people, ideas, information and systems in new ways to foster business growth. Guide cross-functional teams to reframe challenges, expand thinking and discover breakthroughs to solve complex problems by empowering creative collaboration, inventiveness and innovation.More importantly, solve the big problems and invent something new.