ABOUT ME: I am a seasoned media strategist, insights director, researcher, and team builder. Throughout my career, I have taken advantage of the opportunity to work across several functions including media strategy, consumer research & insights, measurement, and data analysis. With this extensive cross-functional experience, I offer an unparalleled perspective on how the various pieces in the advertising sphere fit together. I connect brand objectives and strategies to media activations and activations to measurement, reporting, and insights that inform marketing objectives. I am a mentoring team leader, fostering an environment of collaboration to drive growth and development at all levels. I get to know each team member, understand their career path, and work with them to achieve their goals.CURRENTLY LOOKING FOR: Senior strategy leadership role in media, advertising, or marketing, with an innovative, collaborative company. I am flexible with on-site, remote, and hybrid.STRENGTHS:Media Strategy: Developing cross-channel strategies to align with business objectives.Examples: Collaborated to develop Citibank’s “Perceptual Scale” model; Grew Ruby Tuesday from a small local plan to a national advertiser.Consumer and Marketplace Insights: Developing data-driven insights and reports that go beyond syndicated research.Examples: Created monthly reports on the impact the economy could have on clients at Marketsmith; Utilized client, sales, and syndicated data to develop bespoke segmentation for Schwinn, Mongoose, Cannondale, and GT BicyclesMedia Measurement: Develop measurement and reporting plans, and collaborate on MMMs and MTAs.Examples: Collaborated on MMM with the internal team for Lovesac including marketing strategies based on model outputs.Team Development: Team mentor both one-on-one and in small groups to ensure their development along their desired career pathsExample: Collaborated on the development of internal training, and educational programs at Horizon Media, MEC/Wavemaker, and Marketsmith.Client Leadership: Working closely with client organizations to ensure that business and marketing needs are exceeded.Examples: Worked with the State of New Jersey to develop unique daily reporting dashboards; embedded my team within Jackson Hewitt Tax Service to fill marketing team gaps;Agency Leadership: Contributing to agency innovation, growth, and profitability.Examples: Shrunk FTE hours by 40% in 18 months for Jackson Hewitt; Increased usage of tools for greater marketplace and consumer insights at Marketsmith.