Joseph Stickney Email & Phone Number

Baltimore, Maryland, US

Baltimore, Maryland, US

Winnipeg, Manitoba, CA

Baltimore, Maryland, US

Plan, develop and execute all internal and external marketing activities. Manage the strategy and execution of the development of prospective direct customers and partners.

Baltimore, Maryland, US

CPower is a dynamic organization, bringing to market more than 40 energy management programs in six different national markets. As the head of the marketing organization, I lead a team of marketing experts in the development, strategy, planning, and execution of all marketing components within the organization to include:- Brand positioning, value.

Morrisville, North Carolina, US

• Manage the US Marketing Campaigns Team. This team is directly responsible for generating 50% of the total new and renewable revenue across five product lines while managing large marketing budgets.
• Lead in the development of strategic marketing campaigns with acquisition, nurture and cross-selling functions including: Messaging, audience, channels, marketing automation, forecasting, goals, tracking and measurement.
• Work as the project manager to organize and coordinate international cross-functional activity between campaign marketing, sales, product marketing, social media, channel, events and creative teams to ensure efficiency.
• Develop the marketing revenue cycle from the ground up by product line to establish a repeatable and predictable model for each input and conversion point in the sales and marketing funnel.
• Function as a trainer and admin on Marketo marketing automation.

• Manage the forecast, budget, strategy and execution of all demand generation, nurture and re-engagement programs for North America, ASIAPAC and EMEA markets.
• Manage the team responsible for demand generation, nurture and re-engagement activities for all Bronto markets.
• Develop a highly efficient revenue cycle model to fulfill a 30% YOY growth plan while staying within strict budget constraints.
• Direct the development of content and collateral that drives results in each component of the consideration cycle.
• Develop and track the KPIs relevant to all demand generation content, campaigns and publisher/partner networks.
• Manage relationships with sales and account development teams to meet specific revenue and forecast goals that drive toward revenue objectives.

Tampa, Florida, US

• Create and develop the quarterly and annual marketing plans for presentation to sales and senior leadership teams.
• Work with sales leadership to develop revenue and sales goals and establish KPIs.
• Develop, plan and manage the execution of all lead generation, nurture and re-engagement marketing strategies.
• Establish the continuous communication plan for contacts gathered through direct mail and event marketing activities.
• Identify and develop consumer personas to align with the marketing strategy.
• Develop, conduct and analyze customer, market and competitive research initiatives including: surveying, focus groups, market testing.

Tampa, FL, US

• Manage the search engine marketing team and lead acquisition campaigns for several large US university clients.
• Define, set and measure KPIs and goals for all SEM campaigns.
• Manage budgets of $2.5M dollars.
• Plan, implement and adjust integrated digital marketing strategies for SEM, SEO, social media, display, retargeting and email.
• Create and present lead acquisition reports at quarterly marketing and sales reviews.

• Plan, implement and manage online B2B and B2C marketing campaigns for multiple brands including: Intuit, Shark, Homevestors, Conde Nast, Oriental Trading, Oasis Legal Finance focused on SEM, SEO, retargeting and social.
• Prepare and analyze weekly, monthly, quarterly and annual lead and sales results.
• Manage budgets in excess of $500,000 monthly.
• Provide monthly, quarterly and yearly marketing reports to clients focused on lead generation, e-commerce and ROI.

• Develop promotional campaigns for events, trade shows and brand awareness.
• Manage client budgets and meet product delivery dates.
• Maintain relationships with clients focused on maintaining continuous business and growing purchase commitments.

• Lead a group of 25 children in daily activities including recreation, art and life skills.
• Develop, organize and manage teen programs that draw awareness and interest to the St. Petersburg Recreation Teen Program.
• Plan and carry out daily, weekly and monthly activities for groups of school age children and teenagers.

Washington, DC, US

• Troubleshoot, repair and maintain electrical systems of the SH-60/B helicopter.
• Supervise a crew of four in safety, maintenance and flight operations.
• Serve as a quality assurance inspector for releasing and signing aircraft safe for flight post-inspection of vital electronic systems.

Mba, Marketing

Master Certificate, Internet Marketing

Master Certificate, Integrated Online Strategies

Master Certificate, Search Engine Marketing And Usability

B.A., Advertising / Mass Communications