Joseph Sutherland Email & Phone Number

Brooklyn, Ny

Gb

•Directed strategic initiatives for a broad spectrum of clients, including Fortune 500 corporations, SMEs, start-ups, and emerging businesses, facilitating impactful transformations and driving organizational growth.•Partnered with a Boutique Consultancy for a Fortune 500 Insurance client, driving the development of a cohesive organizational change vision across all operational facets. Emphasized ESG initiatives around internal communications, Narrative, Employee Value Propositions focused on performance management, growth and retention, strategic alignment, employee journeys, teaching, training, and Event programming & presentations. •Played a pivotal role in Sports Team Alliance M&A transaction and integrations, determining target valuations and evaluating licensing and sponsorship agreements. Instrumental in devising strategic brand expansion strategies, enhancing market presence, and fortifying brand equity.•Partnered with a Fashion and Hospitality sector company to establish a cutting-edge fashion-focused Experiential Marketing enterprise. Leveraged expertise in financial modeling, real estate, and strategic planning to drive successful business launch and pre-money initiatives.•Provided oversight and valuation for independent film financing activities, including the assessment of media libraries and preparation of prospectuses. Developed financial models for interactive media ventures.•Helped the development of a pioneering digital television network, guiding brand development, program conceptualization, and internet strategy formulation. Instrumental in raising seed capital and forging strategic partnerships to drive network growth and market penetration.•Provided strategic guidance to traditional media entities navigating emerging media landscapes. Conducted in-depth market analyses, facilitated film financing, and advised on new market entry.Advised a diverse portfolio of clients across Real Estate, Media, Fashion, Food & Beverage, and other sectors.

Crafted effective brand positionings, brand strategy, and change management initiatives to drive engagement and transformation.• Crafted impactful brand positioning, strategy, and change management initiatives, driving engagement and transformation across diverse industries.• Helped grow a Purpose practice (foundation of all ESG initiatives) aimed at helping clients articulate their higher purpose, vision, brand positioning and strategy, driving deep engagement with employees and other stakeholders, offering project management and strategic recommendations for culture, communications & change through insight, research, brand alignment and deep engagement.• Developed brand purpose initiatives and communications strategies s to drive engagement and transformation.• Conducted extensive research to unlock insights into brand DNA and stakeholder needs, including customers, employees, job seekers, and investors.• Led project scoping, pricing, budgeting, and staffing efforts for brand strategy, repositioning, and alignment projects.• Conducted extensive C-suite and management interviews, along with focus groups, to gather insights and drive communication strategies.• Created financial, operational, people, and nutritional KPIs and metrics to measure the success of global corporate operations projects.• Leveraged both quantitative and qualitative research methodologies to gain meaningful insights into organizational visions and opportunities.• Collaborated with clients from global CPG and professional services companies to Universities, aligning around aspirational visions for their futures.

• Drove strategic planning initiatives, collaborating with clients to define and implement 3-year strategic, operational, and communications roadmaps, aligning company goals to drive significant growth and anticipate successful multimillion-dollar acquisitions.• Showcased brand development prowess by producing multiple impactful positioning videos, thought pieces, and brand videos, effectively communicating clients' brand stories and values.• Crafted comprehensive corporate re-alignment strategies, optimizing communication channels and fostering an environment conducive to growth and innovation.• Successfully collaborated with a diverse portfolio of clients spanning Fashion & Apparel, Food and Beverage, Hospitality, Special Events, and Fitness ndustries, tailoring solutions to drive top-line growth.• Led rebranding efforts for numerous clients, overseeing the renaming, rebranding, and refreshing of businesses, brand designs, and all brand touchpoints, including store and product signage, company processes, and brand manifestos, resulting in enhanced market presence and customer engagement.• Conducted in-depth primary and secondary research, including on-the-street interviews, employee engagement deep dives, and customer interviews, providing valuable insights that informed strategic decision-making processes• Delivered exceptional results for high-profile clients, including crafting a strategic growth plan for a major fashion apparel company, developing business plans and roll-out strategies for renowned culinary establishments, and driving expansion and wholesale market penetration for a soft serve frozen dessert company.• Developed brand and alignment strategies for hospitality companies, aligning brand identity with strategic objectives to enhance competitiveness, communications and market positioning

See Above

• Oversaw all business development initiatives for Lagardere Active NA, owner of Hachette Filipacchi Media• Expanded traditional media company brands (Elle, Elle Decor, Car & Driver, Road & Track, RV World, Premiere) into non-traditional and new media platforms• Utilized growth strategies such as acquisitions, joint ventures, licensing, co-branding, and organic business development opportunities• As Acting-CEO of subsidiary television production, undertook organizational redesign of production and sales procedures, editorial and financial review, and greenlighting process for programming• Promoted a growth mindset among executives to redefine magazine brands and channels

New York, Ny, Us

• Reviewed, valued, and qualified acquisition and investment candidates, analyzing potential JV partners and corporate divestiture alternatives.• Assessed business plan submissions, contributing to strategic decision-making processes.• Developed internal business plans and proposals, aligning with organizational objectives.• Conducted specialized projects including new market analyses and industry overviews, enhancing market intelligence as we entered new markets• Contributed to high-profile deals such as the Hotels.com IPO, USA Broadcasting divestiture, and MXG Media and Styleclick acquisitions, among others.• Engaged in diverse operational projects for leading companies including Home Shopping Network, Match.com, and USA Network, fostering cross-functional collaboration.

Los Angeles, Ca, Us

• As member of the Executive Committee, I oversaw the operational activities of multiple trade publications including Variety, Daily Variety, Video Business, Variety’s On Production, and Tradeshow Week, ensuring smooth day-to-day functioning and optimizing resource utilization• Successfully launched and managed the growth of Variety.com, Daily Variety Gotham, and Variety books, strategically positioning the organization in the digital landscape and publishing industry • Managed the end-to-end launch process of Daily Variety Gotham Edition and Variety.com, achieving seamless execution and early-stage success in digital expansion initiatives.• Spearheaded the transformation of a traditional media business, leading expansion efforts into new markets, business lines, and media formats, resulting in increased market presence and revenue streams.• Coordinated a strategic joint venture with Hearst for book publications, leveraging synergies to enhance brand visibility and revenue opportunities in the publishing sector.• Developed and implemented a robust sales projection and tracking system, facilitating data-driven decision-making and enhancing sales performance across the organization.• Pioneered the implementation of a pay-to-read online pricing model, driving revenue growth and enhancing the value proposition of online content offerings.

Mba, Strategic Planning

Ba, American Literature

Education record