Joseph Tyler A. Email & Phone Number

Austin, Tx, Us

Austin, Texas Metropolitan Area

Managed Facebook, IG, LinkedIn, and Pinterest ads for many companies, including Best Self Co, Carbon 6 Rings, Dedicated Emails, Dr. Axe, Easy Expunctions, Epic Launch, ProjectManager, SeatSmart, and Top Dog Trading.I spearheaded advertising and marketing efforts to achieve a 700% cyber Monday ROAS for Carbon 6 Rings and a ten-fold increase in ROI on DPAs. I also led Best Self Co to increase advertising budget tenfold and win the Shopify Build A Business competition (twice).In one month, I successfully decreased the CPA for SeatSmart by 50%. I also achieved a $25 cost per lead (CPL) for Easy Expunctions with Facebook Ads, compared to $40 CPL from Adwords.♦ Developed and initiated Easy Expunctions’ social campaigns resulting in a 300% overall increase in accounts with a 40% cost reduction for qualified leads. Based on these results, the company was accepted into the Capital Factory accelerator and was the recipient of significant funding.♦ Researched and designed a new funnel for Onnit, and successfully gained improvements in multiple metrics, including click-through, cost per action (CPA), conversion rate (CVR), Opt-ins, and return on ad spend (ROAS).

Austin, Texas Area

Directed the activities for dynamic Facebook and Pinterest Campaigns for eCommerce and retail businesses. Managed $5MM in advertising each month. Interfaced with the product team to implement new features in the software and oversee the product roadmap. Wrote & evaluated copy using various appeals and message sequences to increase the conversion rates (CVR). In addition, I managed Pinterest advertising expenditures amount of up to $500K each month.Lead a team of five junior media buyers and train new employees in media buying best practices. Performed A/B testing and conducedt multivariate test planning, implementation, and evaluation for managed service clients. Actively participated in curation and image manipulation to improve the click-through rate (CTR) for clients.♦ Attained a 58% increase in return on advertising spend (ROAS) for one retail client through the application of recency, frequency, monetary (RFM) based customer recommendations.♦ In the fourth quarter of 2019, designed marketing and advertising programs leading one fashion client to attain an 84% increase in ROAS and a 41% increase in spend.

Austin, Texas Area

I proactively led a team of media buyers and funnel specialists to provide quality services for clients. I interacted with the product team to design Facebook advertising tracking dashboards. Managed cross channel paid social buys for as many as four clients at a time, with each client advertising budget reaching $60K monthly.I consistently attained a 400% return on advertising spend (ROAS) for a lead-gen client prospecting effort. Used Pinterest to triple the lead value for a lead-gen client. ♦ Attained a 25-50% reduction in cost per free trial for JetPack Workflow (b2b saas company). Increased sales to reach a 60-day breakeven point on new user acquisition and a 50% increase in revenue for JetPack Workflow.♦ Developed Pinterest advertising for coaching firm Divine Living resulting in 3x the earnings per lead of other channels

Managed Facebook and Pinterest campaigns for various Fortune 500s – up to 40k per day in spend. Utilized the Nanigans platform to perform programmatic Facebook ad purchases. I also assisted with client relationships and saw a high rate of client retention. In addition, I led re-engagement and re-targeting marketing campaigns for mobile applications.I developed Facebook, Linkedin, Twitter & Pinterest media plans for multiple clients. I also interacted closely with large clients, including Game Show Network, Sega, Pillpack, Yelp, Yolde, and Zappos, to direct user acquisition and prospecting activities. I performed analyses and projections for clients on various criteria, including installs per day, purchases per day, yield, and similar metrics. In addition, I trained employees to use the Nanigans platform.♦ Developed a paid social program for Yodle that reduced cost per lead (CPL) by 32% and generated a 300% increase in lead volume.♦ Led a successful 30K/day spend for Pillpack in a highly competitive niche market.

Education record

Education record