Joseph Brown Email & Phone Number

• Led and managed end-to-end analytical projects, conceptualizing through definition phase, to develop comprehensive marketintelligence, enhancing decision-making processes and group efficiencies within the CPVC
• Utilized advanced tools such as Tableau, Power BI, and Alteryx to elevate data from internal and external systems, creatingdynamic data visualizations that connect users to actionable insights and supported existing.
• Fostered collaboration by interfacing with various organizations and partners, ensuring optimal technology tool support,implementing improved procedures, methods, and frameworks for updating data visualizations, and.

Findlay, Ohio, United States

• Conducted in-depth competitive analyses by leveraging pivot tables and macros to identify market trends, resulting in a total value impact of $100,000 to Marathon Petroleum in Q1 2023.
• Partnered cross-functionally with sales, supply, trading, and transportation teams to design and oversee sales performance reports, boosting branded profitability visibility and driving strategic decision-making.
• Developed strategic go-to-market approaches informed by competitive research, optimizing forecast accuracy and improving system reliability for enhanced operational insights.
• Acted as subject matter expert on SQL, Tableau, HTML, and Microsoft tools, empowering team members to enhance reporting capabilities and streamline data operations.
• Analyzed historical sales data by customer and commodities to refine forecasting by unit and dollar, while identifying seasonality and trends, leading to improved sales predictability.

Findlay, Ohio, United States

Seattle, Washington, United States

• Supported cross-channel execution that drove consumer savings of $1.7 billion+, contributing to a 141% increase in online sales during Prime Day 2022.
• Authored a deep-dive report using quantitative research to provide actionable insights on consumer engagement, guiding Amazon’s future growth campaigns.
• Streamlined the Prime Day IMP campaign by collaborating with Amazon Music, Prime Video, Ads, Studios, and Twitch, strengthening cross-functional initiatives.
• Contributed to the Prime Day CX strategy through coordination with UX and Product teams, enhancing the onsite experience for Prime Day.

Findlay, Ohio, United States

• Redefined Marathon’s brand strategy by integrating consumer research for the modern logo, new product launches, social media presence, and loyalty program, “Marathon Rewards,” which achieved 1.2 million members.
• Standardized dealer incentive initiatives for the program, leading to an 89% increase in new member acquisitions.
• Created and optimized data reports in Tableau, Excel, Salesforce, and PowerPoint for Territory Managers, supporting proactive outreach to prospective and existing customers.

• Researched and implemented trend-based data processes across health systems using Google Analytics and Marketo, enabling more targeted marketing strategies.
• Constructed a $30,000 direct mail campaign for the Akron General Center, reaching 98,000 patients to increase awareness of specialty services.

Toledo, Ohio Area

• Maximized media engagement through analytics-driven omnichannel campaigns, significantly boosting impressions.
• Leveraged Microsoft Office, Teams, MAC software, and Adobe platforms to create effective promotional content and streamline campaign execution.

Master Of Business Administration - Mba, Business Analytics, 3.4

Activities and Societies: Business Online Programs Student Ambassador, Krannert Graduate Marketing Association

Marketing, Marketing & Management Dual Major, 3.73

Activities and Societies: Pi Sigma Epsilon, Searles AmbassadorHonors: Magna Cum Laude