Joseph Hawkins Email & Phone Number

Salt Lake City, Ut, Us

Draper, Ut, Us

Salt Lake City, Utah, United States

- Co-authored marketing proposals including scope, schedule, workflow, and budget; designed content calendar and workflow- Oversaw asset gathering and created production workflow for hundreds of social media posts, including during RootsTech 2024- Provided team quantifiable insights through creating A/B testing framework and optimized reporting dashboards for KPIs tracking- Proposed organization-wide, global YouTube strategy to senior leadership, received vocal support and early approval

Lehi, Utah, United States

- Acted as a liaison for clients, communicating with web development teams, helped prepare weekly advertising data insights for clients, helped address client concerns and assisted in client onboarding.- Helped present client proposals and weekly data insights, draft contracts and work agreements, and address client concerns directly.- Communicated with web development teams to provide clients with forward-thinking web support, using project management software and tools.- Edited photo, video, and audio content to best reach audiences of clientele, including audio recovery and post-production.- Ethically managed $20k+ in client ad-spend, created high conversion-rate, low cost-per-click ads, achieving an average link CTR of 2.62% and average Cost Per Link Click of $0.99 across Legal, eCommerce, Dietary & Supplements, Services, and other industries.- Doubled clients’ website conversions through website redesigns across varying builders, including WordPress, SquareSpace, Shopify, and Framer, building over 50 web and landing pages, optimizing for conversions, providing UI/UX proposals, and implementing changes.

Lehi, Utah, United States

- Maintained a high flow of organic web by managing WordPress hosting and site, building 100+ pages for the site displaying TikTok UGC analytics data, and social media & audience listening findings. - Provided music industry, copyright, and licensing insights on best practices to reach musicians and labels alike.- Helped manage a HubSpot database of over 2,400 contacts, creating marketing automations via HubSpot and Zapier.- Became HubSpot Software Certified on a Pro instance of HubSpot.

Provo, Utah, United States

- Managed Provo Music Magazine's social media accounts on Instagram, Facebook, and Twitter, creating content 5x/week for both posts and stories.- Provided analysis of social media performance and helped implement recommended changes, resulting in 30% higher engagement over two months.- Managed Provo Music Sampler, a subsidiary of Provo Music Magazine, creating a content calendar and framework, rebranding the account’s logo and building three new content templates for more appealing and engaging content.- Captured and edited thousands of visually compelling concert photos, including low-light performances, according to the editor's preferences, resulting in a portfolio of content for Provo Music Magazine’s posts.- Wrote and published 11 articles for the magazine, highlighting local acts' growth and giving analysis of published works.- Represented the organization with integrity and networked at events, captured high-quality event content

Kent, England, United Kingdom

- Developed marketing strategy, led campaign implementations, and reported on performance.- Designed and managed MBL's website, complete with contact forms and landing pages, increasing overall website conversion traffic by 10%.- Communicated directly with company leadership to ensure project timelines and expectations were met.- Achieved email open rates of 10% by launching first top-of-funnel email marketing campaign- Improved overall SEO and managed blog by authoring content about complex concepts into concise and simplified language

London, England, United Kingdom

Associate Of Applied Science - Aas, Social Media Marketing

- Attended Latter-day Saint Business College (now Ensign College) from 2017-2018, before pausing my marketing education to pursue music.

Diploma Of Higher Education, Music

- Specialized in music production and performance, with classes including audio engineering, recording, and post production. - Completed.