◆ Formerly known as Salt Armour, Inc. ◆ Currently oversee company operations.◆ Develop digital marketing strategies to increase traffic and engagement with new, prospective customers, which enables them to become passionate brand advocates, while also driving cross-category purchases.◆ Dramatically accelerate e-commerce sales, including programs with established and strategic partners.◆ Grow and upgrade organizational capability in the digital area and seamlessly integrate digital marketing into each marketing program.◆ Manage dedicated digital team, as well as overseeing a cross-functional team of web developers◆ Actively partner and collaborate with cross-functional partners including key stakeholders, creative, etc. to ensure a consistent message and focus across all consumer touch points.

◆ Assist in the execution of promotions and sponsor programs.◆ Work directly with the Marketing staff in performing all necessary Game Day responsibilities at Heinz Field.◆ Assist Marketing Department with events such as the Steelers Kickoff Luncheon, Gatorade 5K Race, 84 Lumber Family Days events, FedEx and Pepsi Kids Days, Monday Night at the South Side events, 2014 Steelers Style weekend events, Women’s 202 Clinic.◆ Assist Merchandise Manager with daily tasks.◆ Work directly with the Marketing staff in coordinating overall sponsorship servicing

◆ Rotated through the sales intern leadership development program including marketing, strategic planning, and finance departments◆ Developed and maintained relationships with athletic coaches and career services advisors at the University of Pittsburgh ◆ Created target client list of athletic coaches (600+) and career services department employees (120+) at 14 universities in West Virginia, Ohio, and Pennsylvania

◆ Conceived and implemented revised company pitch book to include performance comparisons with market, enabling team to demonstrate value-add of advisory services◆ Cold called prospective clients and secured $1 million in new assets, accounting for 20% of AUM growth in the quarter◆ Actively participated in investment strategy sessions with current and prospective clients◆ Tracked current and future clients utilizing Microsoft Excel

◆ Analyzed market to identify competitors and barriers to entry for the commercialization of Smart Wheelchairs ◆ Developed business plan to bring product to market◆ Presented weekly project status updates to HERL Board of Directors