• Devised, designed, generated buy-in and ensured implementation of data strategy plan• Led team of data scientists• Aligned data team initiatives with overall company vision and strategic objectives• Set data team projects, development schedules & KPIs in an agile environment• Designed and executed on data process improvements leading to account acquisitionsyielding a 25% increase in company revenue• Designed multi-method pricing process leading to 80% improved media pricing accuracy• Developed earned media and attribution modeling product used in paying client trials

Leadership:• Mentor/coach analysts, validate analysts’ work & train team on agent-based modeling platform• Set team development objectives, align objectives with overall department goals• Track and coordinate platform development with internal teams and external developers in anagile environment• Socialize results and strategy with content, sales, executive and customer teams, serve aspublic voice for data team’s political work, including speaking at conferences and in interviews• Started, designed, recruit for & direct the Data Team Internship Program• Write articles, blog posts & newsletters for data team products• Started and direct in-house surveying operations, including writing & validating survey design,running deployment optimization and establishing incentive and panelist retention systemssaving the company $500k/election cycleProduct Development:• Define & validate enterprise processes for agent-based modeling platform• Identify product development opportunities and guide them through design, development,testing and operationalization phases• Ensure platform delivers over 10k ad recommendations to 50 customers on a weekly schedule• Collective model automation initiatives boosted model execution speed from 1/week to 10/dayand model results throughput from several dozen/run to thousands/run• Spearheaded transition to cloud-based modeling infrastructure on AzureData Science:• Run an agent-based modeling platform (mix of regression and machine learning techniques)to measure the impact of spend and creative for clients and campaigns• Determine and validate varied data sources, including social, earned, ratings, digital, paid andsurvey data• Executed 150M media optimization recommendations leading to an average 4% increase inmarket share per 10% increase in media recommendations• Developed and deployed a natural language processing algorithm capable of detectingpolitical bias and assigning bias scores from public statements

• Directed and deployed a 3.1M voter micro-targeting plan for a state-wide candidate, leading to candidate over-performance of top-of-the-ticket races by over 5%• Chair, U.S. House Candidate (Jan 2014-May 2014)• Executed on voter micro-targeting & voter outreach plans for multiple Minnesota House campaigns, leading to two unexpected electoral victories and an average, electoral over-performance of ~3%• Translated market research, regional feedback and historic sales research into a new product launch forecast for a global +$100M product at Ethicon Endo-Surgery, Inc. for dd+p• Projected revenue protection initiative impacts on global product category worth +$1B in revenue at Ethicon US, LLC for dd+p

Leadership & Sales:• Spearheaded international sales effort and secured distributors in Canada, European Union, Japan, Israel, Singapore, New Zealand, Saudi Arabia, United Arab Emirates, & the ASEAN region• Managed a domestic sales force of commissioned representatives and distributors covering 70% of the United States• Doubled sales each year over four years• Led strategic planning sessions; developed milestones for regulatory, sales and operations• Negotiated and drafted distributor contracts, wrote government and GPO contract bids • Designed, conducted and analyzed clinical trials, published peer-reviewed results Regulatory:• Completed Class I Sterile Medical Device regulatory filings for Israel, Singapore, New Zealand, Australia and Japan• Updated Quality Management System procedures to comply with CE Mark requirements for a Class I Sterile Medical Device• Managed audit procedures to maintain compliance with the Quality Plan per global medical device manufacturer regulatory requirementsProduct Development:• Brought medical device labeling in-house and aligned inventory management processes with regulatory requirements• Generated two now patented product improvement designs• Decreased cost 20% by identifying sterilization and shipping materials savings• Managed product quality validations (sterilization ETO & Gamma, Transport and Aging)