Managing our GTM tech stack and all things top of funnel. This includes things like:- Optimizing our inbound lead routing motions by leveraging LeanData and ensuring our leads/contacts are routed to the appropriate sales reps in a timely and effective manner that promotes efficient & effective outreach, and healthy data hygiene.- Working closely with our revenue leadership team in developing reports & dashboards (Salesforce, Salesloft, PeopleAI) to identify gaps and opportunities in our sales funnel, and providing key insights to improve metrics such as opportunity creation, stage conversion, win rates, etc. - Integrating and automating key sales tool functionalities (ZoomInfo, ChiliPiper, Troops) into our sellers' daily operating cadence to reduce admin work and improve seller efficiency.

Pavilion is a private membership organization for commercial growth operators, where Members can openly discuss business critical issues with the comfort of privacy and confidentiality.

- Responsible for generating sales qualified leads through cold outbound prospecting- Conducting high-level conversations with key stakeholders (C-suite, VPs, Director) in the mid-market segment, and identifying goals & challenges with digital transformation - Leveraging tools like Salesforce CRM, Sales Navigator, Outreach, Vidyard, Sendoso, LeadIQ- Analyzed internal Salesforce data and created reports to improve rep efficiency- Collaborating and strategizing with team members and other internal stakeholders to identify opportunities to improve prospecting conversion- Onboard new team members and share best practices to improve ramp time- Q2 2021, 111% Quota attainment

- Identify opportunities with business development managers to identify ideal potential customers that fit our ideal customer profile- Conduct market research using tools like Linkedin Sales Navigator, Crunchbase, ZoomInfo, and DiscoverOrg- Optimizing internal sales processes by conducting internal audits of Salesforce and Excel data

Conducted high level conversations with inbound lead requests and converted them into Sales Qualified Opportunities. Successfully transitioned from prospecting hot inbound leads to warm and outbound.

Created and nurtured relationships with past, present and future Laurier Alumni. I worked closely with not only our corporate relations team, but our marketing team to coordinate sponsorships and partnerships with alumni for our events.

Recipient of the 2018-2019 Lazaridis Student Society's Marketing of the Year Award

Co-founded Project YOU, a 6-week program focused on helping students within the Laurier community, develop a strong foundation of leadership & entrepreneurial skills that they can apply in their search for a career in tech. Through partnerships with local tech companies and start-ups in the Waterloo region (Shopify, Axonify, Vidyard), student's were able to immerse themselves in weekly workshops highlight topics such as networking, interview etiquette, objection handling, grit, and personal branding.

Startup Laurier bring the entrepreneurial culture to campus in the form of events, programs and initiatives that are meant to empower the entrepreneur in you. Some of the things that I've done at startup include...- Promoting and maintaining the brand image of Startup through social media platforms such as Facebook and Instagram- Implementing marketing strategies centered around generating higher turnout at events - Designing graphics in alignment with our brand image through Adobe Creative Suite - Creating email templates through Mail Chimp- Reaching out to local startups and scale-ups for potential sponsorship's for events

With Axonify, you’ll drive business results by meeting the needs of each individual employee. With a personalized learning experience that fits into the workflow, Axonify ingrains knowledge and behaviors deep enough to achieve your business goals.Some of the things i've done during my time at Axonify include:- Supporting the sales team by conducting market research in prospective industries and sourcing triggers for key accounts to create better conversations for the BDR team- Building out key accounts with decision makers - Contributed $229,000 to the overall sales pipeline - Utilized tools such as Salesforce, Skrapp, LeadIQ, Salesloft and Sales Navigator- Took part in process Improvement initiatives to improve efficiency and workflow of the sales team by improving the quality of data in our CRM database and sales resources