Joe Wilson

Joe Wilson Email and Phone Number

SVP, Marketing at Trinity Solar | Ex-Amazon | Brand and Digital Marketing Strategy | Franchise and Home Services Marketing Leader | Lifecycle Marketing, Strategic Planning, ROI and Lead Generation Expert @ Trinity Solar
Joe Wilson's Location
Greater Philadelphia, United States, United States
Joe Wilson's Contact Details
About Joe Wilson

• Digital and brand marketing leader with two decades of experience creating award-winning and record-breaking marketing and advertising campaigns. • Provides strategic direction and thought leadership within the marketing organization. • Problem solver with high idea orientation who enjoys building new innovative products to provide solutions that grow revenue. • Assertive leader who communicates respectfully, leads with empathy to empower a team of future leaders, and exhibits incessant, infectious passion to inspire new thinking.• Develop marketing strategies and strategic vision for $200M - $1B+ revenue organizations.• Executive leadership team member executing all aspects of advertising and marketing including lifecycle marketing and digital performance marketing campaigns using strategic planning and market research to identify buyer personas and in-market target audiences. • Partners well with research, analytics, and data science to ensure connection between KPIs and marketing data.• Owns weekly budget management, tracking marketing as percentage to sales to monitor core KPIs (ROI, ROAS, CPL, CAC, CLTV).• Team leader with multiple direct reports, managing a team of individual contributors while fostering a culture of creativity and innovation.• Collaborates with cross-functional teams like Operations, Customer Experience, Finance, Development, Call Center, Data and Analytics.CORE COMPETENCIESStrategic Innovative Thinking • Strategy • Digital Transformation • Brand Marketing • Executive Team Leadership Team • Lead Generation • Lifecycle Marketing • Performance Marketing • Project Management • Relationship Building • Mentoring • Agency Vendor Management • Digital Marketing and Advertising MARTECH SKILLSGoogle Analytics • Google Search Console • Google Tag Manager • Google Data Studio • Microsoft Dynamics 365 Customer Insights • Google Ads • PPC • SEO • Email Marketing • Remarketing • UX Research • UX Writing • UX Design Wireframes • Figma • Miro • LucidChart • WordPress • MOZ • SEMRush • Screaming Frog • AHREFs • Project Management • Monday.com • Asana • Basecamp • Trello • MailChimp • Photoshop • Inspectlet • A/B Testing

Joe Wilson's Current Company Details
Trinity Solar

Trinity Solar

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SVP, Marketing at Trinity Solar | Ex-Amazon | Brand and Digital Marketing Strategy | Franchise and Home Services Marketing Leader | Lifecycle Marketing, Strategic Planning, ROI and Lead Generation Expert
Website:
trinity-solar.com
Company phone:
(877-786-7283)
Joe Wilson Work Experience Details
  • Trinity Solar
    Senior Vice President Marketing
    Trinity Solar Sep 2024 - Present
    Wall Township, New Jersey, Us
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  • Clarion Home Services Group
    Senior Vice President Marketing
    Clarion Home Services Group May 2023 - Aug 2024
    Lake Forest, Illinois, Us
    Lead marketing strategy for family of brands and businesses.
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  • Amazon
    Senior Digital Marketing Manager, Performance Marketing
    Amazon Sep 2022 - May 2023
    Seattle, Wa, Us
    AS Employer Brand and Marketing Team, Americas
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  • Certapro Painters
    Vice President, Brand And Digital Innovation
    Certapro Painters Feb 2021 - Aug 2022
    Audubon, Pa, Us
    Led Digital Transformation across the franchise organizationAchieved revenue growth by devising cross-departmental digital strategy and transformation roadmap encompassing demand generation, brand awareness, integrated paid media, performance marketing, agile design, and UX researchDrove digital lead growth and boosted website conversion through A/B testing, UX/UI optimizations, and improved appointment availabilityAnalyzed historical estimates to identify optimal appointment slots, resolving abandoned form issues and implementing an algorithmic scoring model, leading to a 13% (1300 bps) decrease in form abandons and multimillion-dollar incremental revenueGuided executive team in crafting new core value emphasizing innovation
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  • Certapro Painters
    Associate Vice President, Brand And Digital Innovation
    Certapro Painters Oct 2019 - Feb 2021
    Audubon, Pa, Us
    Mentored and grew a digital team of marketing specialists, media directors, developers, and designersManaged Brand Alignment working group with advisory board members to improve franchisor/franchisee communication and relationshipsInvested in leadership training through skill development courses in GS&R (Goal Set and Review 1:1 meetings) and coachingImproved customer experience by transitioning appointment scheduling from callbacks to booking online, reducing customer wait time Led customer data platform (CDP) implementation, segmenting millions of customers
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  • Certapro Painters
    Director Of Digital Marketing
    Certapro Painters Jul 2017 - Oct 2019
    Audubon, Pa, Us
    Developed SEO content strategy across 400 franchise websites that increased brand visibility and rank in search engines to triple our closest national competitor, owning top 3 positions on page 1 of Google for high traffic keywords Conducted website lead form A/B tests prioritizing larger projects and increased Avg. Job Size Implemented YEXT to streamline local listing management resulting in 55% of organic website leads originating from YEXT-managed Google Business ProfilesLed website migration project, moving over 400 local franchise websites with over 26K pages. Maintained positive SEO rank while upholding WCAG 2.1 and 2.2 ADA and privacy compliance
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  • Drexel University
    Executive Director Of Marketing And Digital Strategy, Office Of University Communications
    Drexel University Feb 2016 - Jul 2017
    Philadelphia, Pennsylvania, Us
    Led agency (Ogilvy & Mather) brand awareness and Gold CUPPIE Award-winning campaign, Ambition Can’t Wait, managing all creative development, traditional and digital media campaigns, leading to the largest incoming freshman class in the University’s history.Oversaw drexel.edu web services and development team, UX testing, and site analytics.
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  • Onemagnify
    Director Of Digital Strategy
    Onemagnify Apr 2014 - Feb 2016
    Detroit, Mi, Us
    Nurtured strategic relationships in DuPont, Comcast, Axalta and led Digital Services team of over 10+ developers, UX designers, and project managers responsible for 60% of company revenue.Effectively sold and ran digital marketing services, including SEO, PPC, social media marketing, email marketing, display advertising, and retargeting for clients.
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  • M&M Wines, Llc
    Director Of Digital Marketing
    M&M Wines, Llc May 2011 - Apr 2014
    Grew revenue for retail e-commerce websites through SEO, PPC, email marketing, retargeting, comparison shopping engine, social media management, and affiliate marketingGained 20% YOY growth in order volume, 16% increase in revenue on Babybasket.com, 14% increase in orders, 8% increase in revenue, and 29% increase in ROAS on Winebasket.com
  • Accorhotels
    E-Commerce Team - Web & Email Marketing Manager
    Accorhotels Aug 2009 - May 2011
    Issy-Les-Moulineaux, Paris Region, Fr
    Achieved 22% YoY revenue growth, 67% YOY growth in e-mail marketing revenue by developing segmented list campaigns, and 153% revenue growth from affiliate marketing strategy.Conceptualized an onsite media plan for www.accorhotels.com and www.novotel.com requiring interaction with global counterparts in top performing inbound countries and implemented the localization of content and promotions for North American point of sale.
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  • Bel-Aire Associates / Gevalia Coffee Brand
    Web Content & E-Mail Marketing Manager
    Bel-Aire Associates / Gevalia Coffee Brand Mar 2006 - Feb 2009
    Bel-Aire was an advertising agency solely focused on the production of the print and online catalog for Gevalia Coffee, a brand of Kraft Foods. While here I managed hundreds of product SKUs on www.gevalia.com, lead product review meetings for e-mail campaigns and directed the creative and production department for e-mail marketing campaigns.

Joe Wilson Skills

Digital Marketing Email Marketing Social Media Marketing Online Marketing Social Media Sem Seo Advertising Digital Strategy E Commerce Marketing Cms Social Networking Blogging Web Analytics Facebook Marketing Strategy Digital Media Dreamweaver Brand Development Ppc Search Engine Marketing Photoshop Music Web Design Press Releases Content Management Google Adwords Digital Communication Strategy Affiliate Marketing Public Relations Search Engine Optimization Graphic Design Entertainment Product Development Online Advertising Media Planning Marketing Roi Twitter Pay Per Click Analytical Skills Google Analytics Retargeting Marketing Copy Html Project Management Lead Generation Management Moz

Joe Wilson Education Details

  • The George Washington University School Of Business
    The George Washington University School Of Business
    Marketing
  • William Paterson University Of New Jersey
    William Paterson University Of New Jersey
    Communication
  • School Of Visual Arts
    School Of Visual Arts
    Html And Css

Frequently Asked Questions about Joe Wilson

What company does Joe Wilson work for?

Joe Wilson works for Trinity Solar

What is Joe Wilson's role at the current company?

Joe Wilson's current role is SVP, Marketing at Trinity Solar | Ex-Amazon | Brand and Digital Marketing Strategy | Franchise and Home Services Marketing Leader | Lifecycle Marketing, Strategic Planning, ROI and Lead Generation Expert.

What is Joe Wilson's email address?

Joe Wilson's email address is we****@****hoo.com

What is Joe Wilson's direct phone number?

Joe Wilson's direct phone number is +131725*****

What schools did Joe Wilson attend?

Joe Wilson attended The George Washington University School Of Business, William Paterson University Of New Jersey, School Of Visual Arts.

What skills is Joe Wilson known for?

Joe Wilson has skills like Digital Marketing, Email Marketing, Social Media Marketing, Online Marketing, Social Media, Sem, Seo, Advertising, Digital Strategy, E Commerce, Marketing, Cms.

Who are Joe Wilson's colleagues?

Joe Wilson's colleagues are B Doctor, Marden Hernandez, Angel Salgado, Kayley Corneliusen, Shawn Jones, Anthony Hernandez, Kenisha Thrasher.

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