Joe Wilson Email & Phone Number

Wall Township, New Jersey, Us

Lake Forest, Illinois, Us

Lead marketing strategy for family of brands and businesses.

Seattle, Wa, Us

AS Employer Brand and Marketing Team, Americas

Audubon, Pa, Us

Led Digital Transformation across the franchise organizationAchieved revenue growth by devising cross-departmental digital strategy and transformation roadmap encompassing demand generation, brand awareness, integrated paid media, performance marketing, agile design, and UX researchDrove digital lead growth and boosted website conversion through A/B testing, UX/UI optimizations, and improved appointment availabilityAnalyzed historical estimates to identify optimal appointment slots, resolving abandoned form issues and implementing an algorithmic scoring model, leading to a 13% (1300 bps) decrease in form abandons and multimillion-dollar incremental revenueGuided executive team in crafting new core value emphasizing innovation

Audubon, Pa, Us

Mentored and grew a digital team of marketing specialists, media directors, developers, and designersManaged Brand Alignment working group with advisory board members to improve franchisor/franchisee communication and relationshipsInvested in leadership training through skill development courses in GS&R (Goal Set and Review 1:1 meetings) and coachingImproved customer experience by transitioning appointment scheduling from callbacks to booking online, reducing customer wait time Led customer data platform (CDP) implementation, segmenting millions of customers

Audubon, Pa, Us

Developed SEO content strategy across 400 franchise websites that increased brand visibility and rank in search engines to triple our closest national competitor, owning top 3 positions on page 1 of Google for high traffic keywords Conducted website lead form A/B tests prioritizing larger projects and increased Avg. Job Size Implemented YEXT to streamline local listing management resulting in 55% of organic website leads originating from YEXT-managed Google Business ProfilesLed website migration project, moving over 400 local franchise websites with over 26K pages. Maintained positive SEO rank while upholding WCAG 2.1 and 2.2 ADA and privacy compliance

Philadelphia, Pennsylvania, Us

Led agency (Ogilvy & Mather) brand awareness and Gold CUPPIE Award-winning campaign, Ambition Can’t Wait, managing all creative development, traditional and digital media campaigns, leading to the largest incoming freshman class in the University’s history.Oversaw drexel.edu web services and development team, UX testing, and site analytics.

Detroit, Mi, Us

Nurtured strategic relationships in DuPont, Comcast, Axalta and led Digital Services team of over 10+ developers, UX designers, and project managers responsible for 60% of company revenue.Effectively sold and ran digital marketing services, including SEO, PPC, social media marketing, email marketing, display advertising, and retargeting for clients.

Grew revenue for retail e-commerce websites through SEO, PPC, email marketing, retargeting, comparison shopping engine, social media management, and affiliate marketingGained 20% YOY growth in order volume, 16% increase in revenue on Babybasket.com, 14% increase in orders, 8% increase in revenue, and 29% increase in ROAS on Winebasket.com

Issy-Les-Moulineaux, Paris Region, Fr

Achieved 22% YoY revenue growth, 67% YOY growth in e-mail marketing revenue by developing segmented list campaigns, and 153% revenue growth from affiliate marketing strategy.Conceptualized an onsite media plan for www.accorhotels.com and www.novotel.com requiring interaction with global counterparts in top performing inbound countries and implemented the localization of content and promotions for North American point of sale.

Bel-Aire was an advertising agency solely focused on the production of the print and online catalog for Gevalia Coffee, a brand of Kraft Foods. While here I managed hundreds of product SKUs on www.gevalia.com, lead product review meetings for e-mail campaigns and directed the creative and production department for e-mail marketing campaigns.

Digital Marketing Certificate Program, Marketing

Bachelor Of Arts, Communication

Workshops, Web Development And Design, Html And Css