Joseph Pham Email & Phone Number

Foster City, California, Us

• Leading Product Marketing Team to promote new experiences like contactless transit, phone-based POS, and autofilling digital checkout to support 30% increase transaction in 1 year.• Enabling a team of 10+ global marketers to develop impactful B2B sales assets that drive measurable improvements in client engagement and enhance Visa's brand reputation.• Led target marketing campaigns and webinars to increase tokenized accounts from 1B to 4B in 4 years, contributing to 28% reduction in fraud and a 3% increase in approval rates.

Foster City, California, Us

• Launched Visa's first biometric service, negotiated partnerships with 4 global tech companies, generated over 1B media impressions, and reduced time to market by 12 months.• Led pilot programs with 4 leading banks to create patented biometric identification solutions, resulting in reduced fraud and enabling hands-free payments in 18 months.

Foster City, California, Us

• Created marketing assets, including videos and websites, to launch of Visa Chip Cards, Visa Developer, and Visa Innovation Centers, resulting in millions of views in 6 months.• Spearheaded proposal for Visa's first multi-year, $20M grant for Women's Word Banking, aimed at supporting mullions of women-led small and micro-enterprises.

Foster City, California, Us

• Developed Visa's first 5-year Debit product marketing strategy by gathering insights from 15K consumers across 11 countries, and identifying 5 key growth segments to drive growth.• Developed and qualified over 50 innovative marketing concepts, which ranked in the top 20% of industry benchmarks, to help grow Visa's $3B+ debit business over 10% YoY.

Cincinnati, Ohio, Us

• Led new business development team of 20+ managers, improving trend sensing, idea creation, product design, marketing execution and training 1,000+ employees worldwide.• Launched a multi-brand promotion for Pantene, CoverGirl, Gillette, and Braun that resulted in over $250 million in additional sales and a 5:1 ROI.

Cincinnati, Ohio, Us

• Re-launched 2 sub-brands, Natural White and White Radiance, in China and Thailand with new packaging upgrades, formulation, and advertising campaigns, resulting in $500M in sales• Increased gross margins by 3% through strategic refocusing of the regional pipeline, including de- prioritizing the Total White sub-brand and prioritizing larger initiatives.

Cincinnati, Ohio, Us

• Launched and marketed Bold detergent, generating over $100 million in sales through an award-winning advertising campaign that exceeded initial projections by more than 500%.

Cincinnati, Ohio, Us

• Led the launch of Head & Shoulders, Dawn, Febreze, and Swiffer, delivering over $100M in sales. Created the award-winning "Save the birds" ad campaign for Dawn Dishwashing.