Joseph Pham Email & Phone Number

Foster City, California, US

• Leading Product Marketing Team to promote new experiences like contactless transit, phone-based POS, and autofilling digital checkout to support 30% increase transaction in 1 year.
• Enabling a team of 10+ global marketers to develop impactful B2B sales assets that drive measurable improvements in client engagement and enhance Visa's brand reputation.
• Led target marketing campaigns and webinars to increase tokenized accounts from 1B to 4B in 4 years, contributing to 28% reduction in fraud and a 3% increase in approval rates.

Foster City, California, US

• Launched Visa's first biometric service, negotiated partnerships with 4 global tech companies, generated over 1B media impressions, and reduced time to market by 12 months.
• Led pilot programs with 4 leading banks to create patented biometric identification solutions, resulting in reduced fraud and enabling hands-free payments in 18 months.

Foster City, California, US

• Created marketing assets, including videos and websites, to launch of Visa Chip Cards, Visa Developer, and Visa Innovation Centers, resulting in millions of views in 6 months.
• Spearheaded proposal for Visa's first multi-year, $20M grant for Women's Word Banking, aimed at supporting mullions of women-led small and micro-enterprises.

Foster City, California, US

• Developed Visa's first 5-year Debit product marketing strategy by gathering insights from 15K consumers across 11 countries, and identifying 5 key growth segments to drive growth.
• Developed and qualified over 50 innovative marketing concepts, which ranked in the top 20% of industry benchmarks, to help grow Visa's $3B+ debit business over 10% YoY.

Cincinnati, Ohio, US

• Led new business development team of 20+ managers, improving trend sensing, idea creation, product design, marketing execution and training 1,000+ employees worldwide.
• Launched a multi-brand promotion for Pantene, CoverGirl, Gillette, and Braun that resulted in over $250 million in additional sales and a 5:1 ROI.

Cincinnati, Ohio, US

• Re-launched 2 sub-brands, Natural White and White Radiance, in China and Thailand with new packaging upgrades, formulation, and advertising campaigns, resulting in $500M in sales
• Increased gross margins by 3% through strategic refocusing of the regional pipeline, including de- prioritizing the Total White sub-brand and prioritizing larger initiatives.

Cincinnati, Ohio, US

• Launched and marketed Bold detergent, generating over $100 million in sales through an award-winning advertising campaign that exceeded initial projections by more than 500%.

Cincinnati, Ohio, US

• Led the launch of Head & Shoulders, Dawn, Febreze, and Swiffer, delivering over $100M in sales. Created the award-winning "Save the birds" ad campaign for Dawn Dishwashing.