When I was 12 I sold buns to help raise my school fees. ‘Ma bansi! Ma bansi!’ I used to shout to the people in my small part of Monze. At that time my customer base was severely limited to those in my proximity who bothered to take notice. Today, things are very different. With the internet, your customers can be local, national and international. With technology your business can stand out, get noticed and get found by people who are actively seeking your products and services via their smart phones. But the reality is that most businesses fail to tap into this opportunity. It is expensive, time consuming and skill dependent to build and maintain a website that actually gets seen. These challenges together with the rapid pace of technological innovation means that online information on Zambian businesses is generally non existent or poor quality, missing key information and out of date. As a proud Zambian I am excited that thebestofzambia.com, the marketing platform that my team are continuously developing, means Zambian businesses can tap into the opportunity the internet presents, without the associated challenges. To find out more, you can email me on joe@thebestofzambia.com or read more here http://thebestofzambia.com/advertise/