Part-time digital marketing strategist for the largest chain of axe-throwing venues in the Northeast, promoting special events and themed nights at their Brooklyn location.

Freelance copywriter of tech-focused thought leadership content including client-sponsored whitepapers, articles, and blog posts for various multi-platform media brands, AI platforms, and gaming apps.

Supervising manager for a team of three junior marketers at conference producer specializing in legal industry events.Planned and executed effective multichannel marketing strategies, resulting in 150-200 registrations for each event, driving business growth and surpassing attendee goals.Strategically managed team database marketing efforts, including meticulous list segmentation and budget monitoring, ensuring efficient resource allocation and optimized results.Designed digital marketing materials such as conference brochures, event panelist presentations, and advertising graphics to enhance brand visibility and audience engagement.

Brand marketer for DCO (dynamic creative optimization) AI-driven ad tech SaaS and managed service platformInterpreted ad campaign data and created content for case studies and blog posts that drove demand generation.Developed SaaS user guides, product updates, and client onboarding materials that streamlined operational efficiency.Collaborated with sales teams to craft pitch decks and RFP responses, resulting in the acquisition of key accounts.Established and curated employee onboarding materials and company brand style guide.

Contract marketer for two portfolios of virtual products in the media/entertainment and professional audio/visual verticals.Developed and managed 360° cross-platform digital marketing plans comprised of email, social media, and PPC campaigns, blog content, and paid advertising placementsBuilt product-specific websites, initiated Google Analytics tracking, monitored traffic sources and page views, and provided post-campaign results reportingBrokered marketing partnership contracts with relevant organizations and publications to support internal promotional initiatives

Entrepreneurial venture designing and selling pandemic-related social distancing awareness collectibles for the LGBTQ marketOpened e-commerce shop and promoted products via paid advertising on Etsy, Instagram, Facebook, and through social media influencer partnerships.Produced and edited promotional videos/reels and static advertisements for placement on social media platforms such as Instagram, YouTube, and TikTok. Transitioned personal Instagram profile into fitness/lifestyle blog and increased follower count by 200%. Negotiated and executed several brand ambassadorships with fitness equipment and men’s skincare/grooming brands, including Mountaineer Brand, Fatboy Razors, Fit4Life, Mutiny Gym Wear, and BuckedUp.

Spearheaded execution of business development initiatives for leading digital out-of-home media buyer.Led the development and execution of the company's inaugural branded event roadshow in the nation's top 25 DMAs.Launched the company blog/news page and maintained a weekly schedule for writing and curating content.Established social media calendar, Instagram account, and revamped all other existing social media profiles.

Head of marketing for the leading provider of taxi media in the U.S. and secondary marketer for the company’s e-hail app.Created video content for social media (case studies, campaign recaps, and product sizzle reels) which garnered thousands of views and significantly increased product awareness.Primary contributor, writer, and editor of content for the company’s community blog page.Designed and maintained sales enablement collateral library (media kits, pitch presentations, and RFP responses). Coordinated industry event participation (as both exhibitor and attendee) and executed email marketing campaigns.

U.S. marketing lead for the world’s largest planner and buyer of out-of-home media. Developed the company’s white paper series, case studies library, and thought leadership collateral. Editor and primary contributor for monthly internal corporate newsletter. Built and launched rebranded company website. Created and maintained business development materials including the US credentials deck, client pitches and industry research reports. Managed all social media and digital marketing initiatives.

Senior marketing manager of live events and digital products for leading financial multimedia publisher. Primary responsibilities included the creation of marketing plans and implementation of multi-channel campaigns (including e-mail, direct mail, print collateral, telemarketing, social media, SEO/SEM, and PPC advertising), management of promotion calendar, coordinating the creation/design of all marketing materials, and measuring the effectiveness of marketing programs.

Managed marketing efforts for the events division of a B2B media company serving insurance, investment, and professional services sectors. Oversaw all promotional activities, including strategic planning and execution for large-scale expos. Collaborated with sales director to develop sales/marketing strategies for sponsor/partner relationships. Created sales collateral, organized mass media campaigns, and provided statistical reporting on marketing effectiveness across various channels.