Driving electric vehicle adoption through public-private partnerships supporting deployment of all electric fleets and exploring JVs for vehicle manufacturing and EV powertrain technology development.

Our startup focusses on introducing world class early learning and development programs. We represent Baby Sensory International and their affiliate programs in India and the neighbouring countries. Currently we offer the international award winning Baby Sensory and Toddler Sense programs in India. We also run The Alchemy Nursery, a specialised daycare and early learning center following the EYFS framework from the UK. We also support corporates with near site and on site nursery solutions. As the founder director I manage all aspects of the business including – setup & regulatory compliance, finance, HR, marketing and operations.

Managed advertising, marketing communications & branding initiatives in UAE, Bahrain and Kuwait where FedEx operates directly and compliance of marketing initiatives across 66 Global Service Participants (GSP) countries in MEIA region.Marketing for UAE, Bahrain and Kuwait:• Marketing strategy development, budgeting and implementation• Integrated campaigns to increase brand awareness, enhance customer engagement and generate incremental revenue. Used a mix of advertising & direct marketing to drive specific call for action, increased sales & tangible ROI• Digital - lead generation through PPC, email and online campaigns• Led / Supported strategic projects including Ecommerce business & solutions mapping, Customer Automation & Emiratization supporting work place diversity• Events – developed and executed plans to position FedEx as an industry leader through booth planning, customer engagement, on site shipping support and post event analysis. Key events – 2013 Dubai Air Show & 2014 IATA AGM Conference, Doha • Key accounts support with customized solutions & brand integration• Collaborated with global production team to conceptualize and develop local customer stories (Access), employee stories (I Am FedEx), corporate videos & photography materials• Supported internal/external communication & PR agency management• Managed branding of FedEx offices and customer shipping centersGSP Marketing Support covering 66 countries in MEIA, Turkey • Brand Guidelines – Collaborated with Global Brand team to establish GSP Brand Guidelines, established approval process and trained GSPs to ensure compliance.• Customized global campaigns for GSP markets• Reviewed all materials used by GSPs (marketing plans, advertising, PR, websites, vehicles, stationary, uniforms) for compliance with guidelines and fit with marketing goals. Collaborated with FedEx legal team to secure approvals & ensure corrective action• Developed and executed the Brand Review Plan for GSP markets

• Reporting to the Sr. Vice President heading the MEIA region - comprising of 70 key countries where FedEx operates.• Delivered executive support to the SVP – preparing internal reports, presentations and managing other confidential documents. • Supported critical regional projects representing the SVP’s office. Example: Part of the core team tasked with reducing receivables and improving DSO for key markets• Monitored key regional performance indicators including service metrics, sales, financial performance and flight network• Supported transition of new SVP into office with reports and decision support on key business priorities• Managed regional executive level meeting of cross functional VPs & Directors on behalf of the SVP

Managed strategic initiatives impacting 66 countries in Middle East, Indian Subcontinent & Africa (MEIA) where FedEx operates through contracted Global Service Participants (GSP). Initiated and executed various projects to enhance FedEx’s market position in key emerging markets with focus on commercial competitiveness, contractual compliance and implementing technology driven best practices. • Supported the development of the strategic roadmap for the key emerging markets in the MEIA region and facilitated the formulation of the 5 year growth strategy under the leadership of the regional VP• Developed the business case to setup the liaison office in Turkey and supported the implementation by collaborating with the Legal, HR, Finance, Planning & Engineering, Marketing, Sales and GSP departments. • Supported the creation and implementation the for GSP Business Review process to ensure contractual compliance covering operations, marketing, sales and financial compliance of service participants who fulfill FedEx services across 66 countries. • On site business reviews of GSP operations and contractual compliance in Turkey, Ethiopia and Syria.• Created and implemented the Contract Management Tool to monitor and ensure compliance of all contractual obligations for the 66 GSP market in MEIA.• Part of the global GSP Best Practices team monitoring and supporting the implementation of the Management, Technology and Commercial Best Practices in the GSP Markets.• Supported key strategic projects for the department including GSP contract & pricing negotiations and operational changes.• Reviewed yearly budget forecasts for the GSP department for cost saving opportunities and additional budget requirements. • Performance monitoring of GSP markets through business critical cross functional KPIs.

Part of the start up team at Frost & Sullivan’s Middle East & North Africa operations. Regional Manager for the Automotive & Transportation Practice in MENA, responsible for busines development, research and client fulfillment. Developed a strong understanding of the local market and on the influences of global & local economic factors on the regional automotive & logistics industry.Quoted in various local & international publications (below are a few examples)...On the UAE Car Market: http://www.arabianbusiness.com/uae-new-car-sales-drop-by-up-60-in-nov--42277.htmlOn the Dubai Metro: http://www.dubaimetro.com/news-detail.shtmlOn Transportation Infrastructure Projects in the region: http://www.arabianbusiness.com/transport-projects-stall-in-credit-pinch-81414.html

Primary responsibility of leading a team of research analysts in providing research based consulting to clients from the automotive and auto component industry. Otherresponsibilities include business development, team building and enhancing client value through improved research methodologies and processes.

Primary responsibility of project management and client servicing for the automotive practice, providing consumer research solutions for the automotive industry. Nature of projects executed include product and service acceptance mapping, customer satisfaction analysis, industry benchmarking analysis, dealer satisfaction mapping and consumer behavior analysis